📌 Core Information
🔹 Job Title: Morocco Marketing Lead
🔹 Company: Supertech Group
🔹 Location: Rabat, Morocco
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing end-to-end marketing activities tailored to the Moroccan market
- Localizing central marketing strategies to fit the Moroccan market
- Collaborating with central teams and acting as the primary marketing liaison for internal teams in Morocco
- Identifying and activating local partnerships, sponsorships, and media opportunities
- Representing Webook in Morocco through events, media engagements, and community initiatives
ASSUMPTION: This role requires a high level of cultural understanding and local market knowledge to effectively execute marketing strategies in Morocco.
📋 Key Responsibilities
✅ Augment & localize central marketing strategies to fit the Moroccan market
✅ Ensure execution of end-to-end marketing campaigns across all relevant channels
✅ Ensure all creatives, messaging, and content reflect Moroccan culture and consumer behavior
✅ Act as the primary marketing liaison for internal teams based in Morocco
✅ Collaborate with central teams in Performance, CRM, Brand, Intelligence, and Ops
✅ Identify and activate local partnerships, sponsorships, and media opportunities
✅ Represent Webook in Morocco through events, media engagements, and community initiatives
✅ Own the local marketing budget and ensure efficient allocation and outcome of spend
✅ Monitor campaign performance and report insights to central teams
✅ Contribute to building a scalable, high-impact marketing presence in Morocco
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple responsibilities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 5 years of marketing experience in a similar role or industry
Required Skills:
- Deep understanding of the Moroccan market and consumer landscape
- Proven track record in campaign execution, brand positioning, and local partnerships
- Excellent communication and cross-functional collaboration skills
- Fluent in Arabic and French; English proficiency is a strong plus
- Ability to thrive in a fast-paced, dynamic environment
Preferred Skills:
- Experience working in the event ticketing or experience booking industry
- Knowledge of local marketing trends and consumer behavior in Morocco
ASSUMPTION: Given the specific requirements of this role, candidates with a strong understanding of the Moroccan market and local consumer behavior will be most successful.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Lead role in Morocco with 5-10 years of experience, the estimated salary range is between 250,000 - 350,000 MAD (Moroccan Dirham) per year.
Benefits:
- Health insurance
- Retirement plan
- Performance-based bonuses
- Professional development opportunities
Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 5:00 PM. Occasional evening and weekend work may be required for events and campaigns.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Supertech Group operates in the technology industry, specializing in event ticketing and experience booking platforms.
Company Size: With 11-50 employees, Supertech Group is a mid-sized company that offers a collaborative and agile work environment.
Founded: Established in 2012, Supertech Group has a decade of experience in the industry and has grown to become one of the leading event ticketing platforms in Saudi Arabia.
Company Description:
- Supertech Group is a digital technology consultancy that focuses on user experience, usability, CX, and service design for web and mobile applications
- The company serves clients in Saudi Arabia, the United Arab Emirates, and the United Kingdom, offering a range of services including research, training, consulting, and design
- Supertech Group is committed to creating simple, user-friendly products that enhance customer experiences through scientific usability and consumer behavior analysis
Company Specialties:
- User Experience (UX)
- Usability
- Ecommerce
- Web & Mobile App Design & Development
- Research
- Training
- Consulting
- Startup Accelerator
- Innovation Consulting
- Design Thinking
- Digital Strategy
- Product Strategy
- Service Design
- Customer Experience (CX)
Company Website: http://uxbert.com
ASSUMPTION: Supertech Group's expertise in user experience and consumer behavior will be valuable in understanding and targeting the Moroccan market for this role.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and independence in executing marketing strategies.
Reporting Structure: The Marketing Lead will report directly to the central marketing team and collaborate with various internal teams based in Morocco.
Work Arrangement: This is an on-site position based in Rabat, Morocco. Occasional travel may be required for events and partnerships.
Growth Opportunities:
- Expanding the company's presence in the Moroccan market
- Developing and implementing successful marketing campaigns
- Building strong relationships with local partners and stakeholders
- Potential career progression into regional or global marketing roles
ASSUMPTION: Given the company's growth and expansion plans, there are significant opportunities for career development and advancement in this role.
🌍 Location & Work Environment
Office Type: Supertech Group's office in Rabat is a modern, collaborative workspace that fosters creativity and innovation.
Office Location(s): 7424 Al Takhassousi, UXBERT Labs, 1st Floor, Riyadh 12314, Riyadh, SA
Geographic Context:
- Rabat is the capital and second-largest city of Morocco, with a population of over 500,000 people
- The city is known for its rich history, cultural attractions, and vibrant arts scene
- Rabat offers a mix of traditional Moroccan culture and modern urban living
Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with occasional evening and weekend work required for events and campaigns.
ASSUMPTION: The work environment at Supertech Group's Rabat office is likely to be dynamic, collaborative, and focused on driving innovation and growth in the Moroccan market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team and other stakeholders
- Final interview with the company's leadership team
Key Assessment Areas:
- Cultural understanding and local market knowledge
- Marketing strategy and campaign execution skills
- Communication and collaboration skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience and skills in marketing, with a focus on the Moroccan market and consumer behavior
- Prepare examples of successful marketing campaigns you've executed in the past, demonstrating your ability to localize strategies and target specific audiences
- Demonstrate your proficiency in Arabic and French, as well as your understanding of the local culture and consumer landscape
ATS Keywords: Marketing strategy, campaign execution, brand positioning, local partnerships, communication skills, cross-functional collaboration, consumer behavior understanding, budget management, Moroccan market, Arabic, French
ASSUMPTION: The interview process for this role will prioritize candidates with a strong understanding of the Moroccan market and a proven track record in executing successful marketing campaigns tailored to local audiences.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's existing tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Continuous learning
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and consumer behavior in the Moroccan market?
- Can you provide an example of a successful marketing campaign you've executed in a local market, and how you tailored it to fit the specific audience and culture?
- How do you balance the need for data-driven decision-making with the importance of creativity and innovation in marketing campaigns?
ASSUMPTION: Candidates who demonstrate a strong alignment with Supertech Group's values and work style, as well as a deep understanding of the Moroccan market and consumer behavior, will be most successful in this role.
⚠️ Potential Challenges
- Navigating the unique cultural and consumer landscape of the Moroccan market
- Balancing the need for centralized marketing strategies with the requirement for local adaptation and execution
- Managing multiple stakeholders and collaborating effectively with internal teams based in Morocco
- Adapting to the dynamic and fast-paced nature of the event ticketing and experience booking industry
ASSUMPTION: Candidates who are adaptable, culturally sensitive, and skilled in navigating complex stakeholder relationships will be best equipped to overcome these challenges.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a high degree of localization and cultural understanding to effectively target the Moroccan market
- While the core responsibilities of this role are similar to those of a Marketing Manager or Marketing Director, the focus on local adaptation and execution sets it apart
- Career progression in this role may involve expanding the company's presence in the Moroccan market or taking on regional or global marketing responsibilities
ASSUMPTION: Candidates with experience in similar roles that required a high degree of localization and cultural understanding will be well-suited to this position.
📝 Sample Projects
- Developing and executing a marketing campaign targeted at young professionals in Rabat, leveraging local influencers and social media platforms to drive event ticket sales
- Partnering with local event organizers to co-brand and promote events, increasing brand awareness and driving ticket sales for both parties
- Conducting market research to understand consumer behavior and preferences in the Moroccan event ticketing market, and using the insights to inform marketing strategies
ASSUMPTION: These sample projects demonstrate the unique challenges and opportunities presented by the Moroccan market and the need for localized marketing strategies.
❓ Key Questions to Ask During Interview
- How does the company plan to support my integration into the Moroccan market and local culture?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of marketing campaigns, and what key performance indicators (KPIs) will I be responsible for tracking?
- What opportunities are there for professional development and growth within the company?
- How does the company approach collaboration and communication with internal teams based in Morocco?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided
- Tailor your resume and cover letter to highlight your experience and skills in marketing, with a focus on the Moroccan market and consumer behavior
- Prepare examples of successful marketing campaigns you've executed in the past, demonstrating your ability to localize strategies and target specific audiences
- Demonstrate your proficiency in Arabic and French, as well as your understanding of the local culture and consumer landscape
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
