📌 Core Information
🔹 Job Title: Motion Designer: Paid Social & CTV
🔹 Company: Anchour
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Designing high-impact animated ads for paid social and connected TV (CTV) platforms
- Collaborating with cross-functional teams to create engaging and performance-driven motion graphics
- Optimizing creative based on campaign insights to improve results
- Staying platform-savvy and adhering to best practices for various ad placements
- Pushing creative boundaries and experimenting with new animation techniques
- Managing multiple projects efficiently and delivering polished animations under tight deadlines
ASSUMPTION: This role requires a strong understanding of motion design, performance-driven creative, and a passion for crafting compelling ads that engage audiences and drive conversions.
📋 Key Responsibilities
✅ Design high-impact animated ads for paid social and CTV platforms, driving engagement and conversions
✅ Animate existing assets, typography, and graphics into compelling, eye-catching ads
✅ Optimize creative based on campaign insights, testing different motion styles to improve results
✅ Collaborate with strategists, copywriters, and marketers to develop ads aligned with brand and campaign goals
✅ Ensure animations follow best practices for Meta, Google, TikTok, and CTV placements
✅ Push creative boundaries by experimenting with new animation techniques, visual effects, and motion trends
✅ Work within fast turnaround times, managing multiple projects efficiently and delivering polished animations
ASSUMPTION: The role involves a mix of creative and technical tasks, requiring strong problem-solving skills and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in graphic design, animation, or a related field (or equivalent experience)
Experience: 3+ years of experience in motion design, preferably creating ads for paid social or digital campaigns
Required Skills:
- Proven expertise in After Effects for motion graphics and animation
- Experience working in Figma for ad layouts
- Familiarity with CapCut for quick-turn motion edits
- Performance-driven mentality, focusing on engagement, conversion, and audience impact
- Strong sense of timing, pacing, and dynamic movement for creative storytelling
- Cross-platform awareness, understanding different aspect ratios, ad formats, and best practices for various platforms
Preferred Skills:
- Experience with other animation software (e.g., Cinema 4D, Blender)
- Knowledge of 3D animation and motion graphics
- Fluency in Spanish or other languages for targeting specific audiences
ASSUMPTION: Candidates should have a strong portfolio of standout motion-based ad designs that demonstrate high-quality animation and effectiveness.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a mid-level motion designer with 3-5 years of experience)
Benefits:
- Competitive salary
- Work remotely (live and work wherever you like)
- Retirement savings plan with a 4% company match
- Premium health, dental, vision, and life insurance with generous coverage
- Optional health savings account (HSA) for employees to set aside money on a pre-tax basis for medical expenses
- 50% reimbursement for home office equipment
- 12 paid holidays throughout the year, including three floating holidays
- Minimum three weeks of paid time off per year
- Paid parental, medical, bereavement, and other types of leave
- Half-day Fridays throughout the summer and a get-it-done-and-go mindset year-round
- Cash for professional development (books, conferences, courses) and team bonding fun times
- $500 bonus to cover diapers, meals, or other baby-related expenses for any employee welcoming a new child
Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: 11-50 employees
Founded: 2013
Company Description:
- Anchour is a results-driven creative agency that helps ambitious brands unlock their full potential
- They partner with companies across key industries to drive sustainable growth through a unique blend of brand strategy, innovative design, digital experiences, and marketing
- Their approach combines strategic insight with creative execution, enabling brands to connect deeply with their audiences and scale efficiently
Company Specialties:
- Branding
- Design
- Marketing
- Web development
- Strategy
- Digital Marketing
- Web Design
- Advertising
Company Website: http://www.anchour.com
ASSUMPTION: Anchour is a mid-sized agency with a focus on helping brands grow through creative and strategic marketing solutions.
📊 Role Analysis
Career Level: Mid-level motion designer
Reporting Structure: This role reports directly to the Creative Director
Work Arrangement: Remote (US only) with flexible hours
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior or lead role as the team grows
- Opportunities to work on diverse brands and tackle exciting creative challenges
- Chance to be part of a team that values growth, creativity, and collaboration
ASSUMPTION: This role offers opportunities for professional growth and development within the creative team at Anchour.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Lewiston, Maine (headquarters, but remote work is available)
Geographic Context:
- Lewiston, Maine is a small city with a population of around 36,000 people
- The cost of living in Lewiston is relatively low compared to larger cities
- The area offers outdoor recreation opportunities, such as hiking, fishing, and skiing
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work environment allows for a flexible schedule and the ability to work from anywhere in the United States.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to discuss the role and assess cultural fit
- Creative challenge or test project to evaluate motion design skills
- Final interview with the Creative Director to discuss career goals and expectations
Key Assessment Areas:
- Portfolio review and discussion of past motion design projects
- Problem-solving skills and ability to think critically about creative challenges
- Understanding of performance-driven creative and engagement metrics
- Communication and collaboration skills, particularly when working with cross-functional teams
Application Tips:
- Highlight relevant experience and projects in your portfolio that demonstrate your ability to create engaging and performance-driven motion graphics
- Tailor your resume and cover letter to emphasize your skills and experience in motion design, particularly for paid social and digital campaigns
- Prepare for the creative challenge or test project by researching the company and its clients, and brainstorming creative concepts that align with their brand guidelines
ATS Keywords: Motion Design, After Effects, Figma, CapCut, Performance-Driven Creative, Creative Storytelling, Cross-Platform Awareness
ASSUMPTION: The application process for this role may involve multiple stages, including a creative challenge or test project, to assess the candidate's skills and cultural fit.
🛠️ Tools & Technologies
- After Effects
- Figma
- CapCut
- Other animation software (e.g., Cinema 4D, Blender) - optional
ASSUMPTION: Proficiency in After Effects is required, while experience with other animation software is preferred but not necessary.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Curiosity
- Collaboration
Work Style:
- Results-driven
- Creative and innovative
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive at the intersection of motion, marketing, and performance-driven creative?
- Are you comfortable working remotely and managing your time effectively?
- Do you enjoy collaborating with cross-functional teams to create engaging and effective motion graphics?
ASSUMPTION: Anchour values a creative, curious, and collaborative work environment where employees can thrive and grow professionally.
⚠️ Potential Challenges
- Managing multiple projects with tight deadlines may require strong time management and organizational skills
- Working remotely may present challenges in maintaining a healthy work-life balance
- Adapting creative concepts based on campaign insights may require flexibility and a willingness to iterate on designs
- Staying up-to-date with best practices for various ad placements may require continuous learning and development
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Compared to other motion designer roles, this position places a stronger emphasis on performance-driven creative and engagement metrics
- Anchour's focus on serving SMBs and startups across various industries may offer more diverse project opportunities than roles at larger agencies
- This role may provide more opportunities for growth and advancement as the agency continues to expand
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, making it an attractive opportunity for motion designers looking to grow their skills and advance their careers.
📝 Sample Projects
- Animated social media ads for a consumer goods brand, driving engagement and conversions
- Dynamic CTV video spots for a financial services company, showcasing their products and services
- Short-form digital content for a retail brand, highlighting their unique selling points and encouraging customer action
ASSUMPTION: These sample projects demonstrate the types of creative challenges and opportunities that may arise in this role at Anchour.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and collaboration process with cross-functional teams?
- How does Anchour support the professional growth and development of its employees?
- What are the most challenging aspects of working remotely, and how does the company address them?
- How does Anchour measure the success of its motion design projects, and how do these metrics influence the creative process?
- What opportunities exist for growth and advancement within the creative team at Anchour?
ASSUMPTION: Asking these questions can help applicants better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://anchour.breezy.hr/p/28f6bd4578de-motion-designer-paid-social-ctv
- Tailor your resume and cover letter to highlight your skills and experience in motion design, particularly for paid social and digital campaigns
- Prepare for the creative challenge or test project by researching the company and its clients, and brainstorming creative concepts that align with their brand guidelines
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
