📌 Core Information
🔹 Job Title: Digital Campaign Specialist
🔹 Company: Mr D, a division of takealot.com
🔹 Location: Cape Town, Western Cape, South Africa
🔹 Job Type: On-site
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing digital advertising campaigns from enquiry to completion
- Optimizing campaigns based on KPIs to ensure maximum effectiveness and ROI
- Collaborating with cross-functional teams to create compelling content
- Staying updated on industry trends and suggesting innovative campaign ideas
- Working in a fast-paced, dynamic environment with a young, hyper-growth company
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to multitask and meet tight deadlines. It also demands strong interpersonal and communication skills to build productive relationships quickly.
📋 Key Responsibilities
✅ Manage the full life cycle of digital advertising campaigns, from enquiry to campaign completion, including:
- Assisting with proposals
- Booking campaigns into Asana and checking against the marketing calendar
- Ensuring insertion orders and contracts are completed
- Liaising with clients on creative assets and focus products
- Loading campaigns on digital platforms and backend
- Compiling POF (proof of flight) and full reports
- Requesting invoices from Finance
- Providing detailed analysis and reports to clients on campaign performance and delivery
✅ Identify opportunities to improve campaign results and budget savings through innovative campaign production
✅ Daily analysis of campaign performance and delivery
✅ Evaluate advertising briefs and optimize campaigns based on KPIs
✅ Plan, execute, and monitor digital campaigns across various channels
✅ Coordinate with external agencies or vendors to support campaign objectives
ASSUMPTION: The role involves a high degree of autonomy and requires the ability to work independently while demonstrating initiative.
🎯 Required Qualifications
Education: Bachelor's Degree or Advanced Diplomas in Marketing/Advertising
Experience: At least 1-3 years of digital campaign management experience
Required Skills:
- Strong analytical skills and proficiency in interpreting data to make informed decisions and optimizations
- Excellent communication and teamwork skills to collaborate effectively with cross-functional teams
- Creative mindset with the ability to think strategically and implement innovative campaign ideas
- Up-to-date knowledge of industry trends and best practices in digital marketing
- Strong working knowledge of Excel/Google Sheets and Microsoft Office
Preferred Skills:
- Experience with Asana or similar project management tools
- Familiarity with Looker Dashboards or similar analytics tools
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's location.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Digital Campaign Specialist role in Cape Town, the estimated salary range is R250,000 - R400,000 per annum (ZAR).
Benefits:
- Market-related Total Remuneration Package with full flexibility
- No doors policy: stuffy offices or siloed work environments are not encouraged
- Online Learning: free access to courses on MyAcademy and more
- Good times: regular social events and out-of-office activities
- Birthday leave: enjoy your day off on your birthday
- Help when you need it most: confidential counseling, legal support, and financial guidance
- Free parking
Working Hours: Full-time, 40 hours per week. The role may require working under pressure and meeting tight deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically online grocery delivery
Company Size: Mid-size (1,001-5,000 employees)
Founded: 2011
Company Description:
- Takealot.com is the leading eCommerce retailer in South Africa and one of the largest, most innovative eCommerce retailers on the African continent
- Their mission is to be the most customer-centric online shopping destination in Africa, built around the simple concept that their customer comes first
- Their focus is dedicated to improving the customer experience, from the moment they arrive on their website to the moment they receive their order
Company Specialties:
- Online Retail
- Online Marketing
- Open Source Development
- Logistics and Warehousing
- eCommerce and innovation
Company Website: http://www.takealot.com
ASSUMPTION: Takealot.com is a well-established company with a strong presence in the South African eCommerce market. They are known for their customer-centric approach and innovative strategies.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and promotion within the Takealot Group
Reporting Structure: This position reports to the Head of On Demand for Mr D
Work Arrangement: On-site, with a flexible, dynamic work environment
Growth Opportunities:
- Expand career within the fast-growing Takealot Group: takealot.com, Superbalist.com, and Mr D
- Promotion from within: the company likes to promote from within the organization
- Learn from the best of the best: work with global industry leaders and upskill with free access to courses on MyAcademy
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the Mr D division and the broader Takealot Group.
🌍 Location & Work Environment
Office Type: Modern, dynamic, and collaborative work environment
Office Location(s): Cape Town, Western Cape, South Africa
Geographic Context:
- Cape Town is the second-most populous city in South Africa and the provincial capital of the Western Cape
- The city is known for its natural setting, waterfront, and mild Mediterranean climate
- Cape Town is a major commercial center and the economic hub of the Western Cape
Work Schedule: Full-time, with flexible hours and the ability to work under pressure
ASSUMPTION: Cape Town offers a high quality of life, with a vibrant cultural scene, beautiful natural surroundings, and a diverse range of recreational activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with key stakeholders
Key Assessment Areas:
- Problem-solving skills and ability to manage multiple campaigns simultaneously
- Attention to detail and organizational skills
- Communication and interpersonal skills
- Creativity and strategic thinking
- Industry knowledge and understanding of digital marketing trends
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the Mr D brand and their customer-centric approach
- Showcase your ability to manage multiple campaigns and meet tight deadlines
ATS Keywords: Digital Campaign Management, Advertising Campaigns, Campaign Optimization, KPIs, Marketing Strategy, Customer-Centric, eCommerce, Retail, Cape Town
ASSUMPTION: The application process may vary, and additional assessment methods, such as case studies or presentations, could be included.
🛠️ Tools & Technologies
- Asana (project management)
- Looker Dashboards (analytics)
- Microsoft Office (word processing, spreadsheets, presentations)
- Google Sheets (spreadsheets)
- Various digital advertising platforms (e.g., Google Ads, Facebook Ads, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and the project requirements.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Diversity, equity, and inclusion
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on delivering value to customers
- Continuously learning and adapting
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you highly organized and able to manage multiple campaigns simultaneously?
- Do you have a strong customer focus and a passion for delivering exceptional customer experiences?
- Are you comfortable working with a diverse range of stakeholders and building productive relationships quickly?
ASSUMPTION: Mr D values diversity, equity, and inclusion and actively promotes an inclusive work environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Working in a fast-paced, dynamic environment with a high degree of autonomy
- Adapting to changes in client requirements and market trends
- Dealing with the pressure of ensuring campaign success and delivering results
- Navigating Cape Town's competitive job market and high cost of living
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive, solution-oriented approach.
📈 Similar Roles Comparison
- Compared to other Digital Campaign Specialist roles, this position offers a unique opportunity to work with a well-established eCommerce company in the growing African market
- Industry-specific context: The role focuses on the online grocery delivery market, which has seen significant growth in recent years
- Career path comparison: This role offers opportunities for growth and promotion within the Takealot Group, including takealot.com, Superbalist.com, and Mr D
ASSUMPTION: This role offers a competitive salary range, comprehensive benefits, and significant growth opportunities compared to similar roles in the industry.
📝 Sample Projects
- Managing a high-profile advertising campaign for a major client, from enquiry to completion, with a budget of R1 million
- Optimizing a series of targeted digital advertising campaigns to improve click-through rates by 20% and reduce cost-per-acquisition by 15%
- Collaborating with the marketing team to create compelling content for a new product launch, resulting in a 30% increase in sales within the first month
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of autonomy required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Mr D and the Takealot Group?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how is this reflected in the work environment?
ASSUMPTION: These questions will help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Takealot Careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous campaign management work, including results and any relevant data
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
