MS - Media Buyer

📌 Core Information

🔹 Job Title: MS - Media Buyer

🔹 Company: More Staffing LLC

🔹 Location: Philippines (Remote)

🔹 Job Type: Part-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of paid advertising campaigns across Meta and Google Ads
• Lead generation, recruitment marketing, and brand growth focus
• Daily performance monitoring and optimization to improve conversion rates and reduce cost per lead
• Collaboration with design and content teams to develop high-performing creative assets
• Staying updated on digital advertising trends and platform updates

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and creativity to succeed.

📋 Key Responsibilities

✅ Plan, launch, and optimize paid media campaigns across Meta and Google Ads with a focus on lead generation, recruitment marketing, and brand growth.

✅ Manage and monitor ad performance daily to improve conversion rates and reduce cost per lead.

✅ Create and test targeting strategies to reach key audiences: clients, job seekers, and niche talent pools.

✅ Write and refine ad copy aligned with our tone, value proposition, and campaign goals.

✅ Implement and manage tracking (pixels, custom events) to ensure accurate attribution and ROI tracking.

✅ Analyze campaign data and produce regular reports with actionable insights.

✅ Stay on top of digital advertising trends and platform updates to keep More Staffing competitive.

✅ Manage ad budgets efficiently and scale successful campaigns across platforms.

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 2+ years of hands-on experience managing Meta and Google Ads campaigns

Required Skills:

• Strong understanding of lead generation funnels, targeting, bidding strategies (CBO, cost cap, bid cap)
• Strong analytical skills and proficiency with tools like Google Analytics, Meta Insights, and Excel/Sheets
• Experience with ad copywriting and basic creative strategy
• Proven ability to optimize campaigns for lead quality and ROI
• Comfortable working independently in a remote environment
• Experience with audience targeting, retargeting, and lookalike strategies
• Strong analytical and reporting skills

Preferred Skills:

• Experience running ads for staffing agencies, recruitment firms, or B2B service companies
• Familiarity with LinkedIn Ads, TikTok Ads, or other platforms
• Working knowledge of CAPI, CRM integration, or tools like Hyros, GoHighLevel, etc.
• Facebook Blueprint or Google Ads certifications

ASSUMPTION: While not explicitly stated, a strong understanding of the staffing industry and its unique challenges would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: PHP 40,000 - 60,000 per month (Based on experience and industry standards for remote roles in the Philippines)

Benefits:

• Flexible working hours
• Opportunities for professional growth and development
• Remote work setup with minimal supervision

Working Hours: 10 hours per week, with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for remote media buyer roles in the Philippines, considering the experience level required.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services. More Staffing LLC specializes in connecting global companies with top-tier Filipino talent.

Company Size: 2-10 employees. This small company size offers a unique opportunity for applicants to have a significant impact on the business.

Founded: 2021. More Staffing LLC is a relatively new company, providing opportunities for growth and development as it expands.

Company Description:

• More Staffing LLC is a professional recruitment agency that focuses on creating successful partnerships between companies and talents
• The company leverages world-class coaching, mentorship, and skill development programs to achieve this
• They offer recruitment, Human Resources, outsourcing, staffing, remote work, and outsourcing services

Company Specialties:

• Recruitment
• Human Resources
• Outsourcing
• Staffing
• Remote work

Company Website: http://www.morestaffing.co

ASSUMPTION: More Staffing LLC's small size and focus on remote work may result in a more casual and flexible work environment.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of experience and strategic thinking to succeed.

Reporting Structure: This role reports directly to the marketing leadership team.

Work Arrangement: Remote solely. This role requires strong self-management and communication skills to work effectively in a remote environment.

Growth Opportunities:

• As More Staffing LLC grows, there may be opportunities for the Media Buyer to take on more responsibilities or move into a management role
• The company's focus on professional development may provide opportunities for skill-building and career advancement

ASSUMPTION: The remote nature of this role may offer more flexibility in working hours and location, allowing for a better work-life balance.

🌍 Location & Work Environment

Office Type: Remote. This role does not require a physical presence in an office.

Office Location(s): Philippines. While the role is remote, the company is based in the Philippines and may have specific time zone expectations.

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year
• The country has a rich cultural heritage and is known for its friendly and welcoming people
• The Philippines is home to a diverse range of industries, including business process outsourcing (BPO), manufacturing, and tourism

Work Schedule: 10 hours per week, with flexible scheduling. This role requires a consistent work schedule but offers flexibility in when those hours are worked.

ASSUMPTION: The remote nature of this role may allow for a more flexible work schedule, accommodating different time zones and personal needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• Technical assessment or case study presentation
• Final interview with the marketing leadership team

Key Assessment Areas:

• Strategic thinking and campaign planning
• Analytical skills and data interpretation
• Creativity and copywriting abilities
• Communication and presentation skills
• Cultural fit and alignment with More Staffing LLC's values

Application Tips:

• Highlight your experience with Meta and Google Ads, including specific campaigns and results
• Tailor your resume and cover letter to emphasize your skills and experience in lead generation and recruitment marketing
• Prepare examples of your ad copy and creative assets to showcase your abilities
• Follow up with the hiring manager after your interview to express your interest in the role

ATS Keywords: Media Buying, Paid Advertising, Lead Generation, Google Ads, Meta Ads, Ad Performance Monitoring, Ad Copywriting, Creative Strategy, Data Analysis, ROI Tracking, Audience Targeting, Retargeting, Lookalike Strategies, Analytical Skills, Digital Advertising Trends, Budget Management

ASSUMPTION: More Staffing LLC's small size may result in a more personalized and streamlined interview process.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• Google Analytics
• Excel/Sheets
• Ad creative design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The Media Buyer may be expected to learn and use new tools and platforms as needed to optimize campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation
• Empowerment

Work Style:

• Self-motivated and independent
• Strong communication and collaboration skills
• Adaptable and open to feedback
• Data-driven and analytical

Self-Assessment Questions:

• How do you align with More Staffing LLC's core values, particularly integrity and excellence?
• How do you ensure effective communication and collaboration in a remote work environment?
• How do you approach continuous learning and adaptation in a rapidly changing digital landscape?

ASSUMPTION: More Staffing LLC's small size and focus on remote work may result in a more casual and flexible work environment, with a strong emphasis on self-motivation and independence.

⚠️ Potential Challenges

• Managing multiple campaigns and platforms simultaneously may require strong organizational skills and time management
• Working remotely may present unique challenges in maintaining productivity and work-life balance
• Keeping up with the latest trends and updates in digital advertising may require continuous learning and adaptation
• The small company size may result in a lack of structured career progression or limited growth opportunities

ASSUMPTION: The Media Buyer's ability to adapt to change and manage their time effectively will be crucial to overcoming these challenges.

📈 Similar Roles Comparison

• Unlike traditional media buying roles, this position focuses heavily on lead generation and recruitment marketing, requiring a unique blend of skills and experience
• The remote nature of this role may offer more flexibility in working hours and location, allowing for a better work-life balance
• As a mid-level role, this position offers opportunities for professional growth and development within More Staffing LLC or the broader digital marketing industry

ASSUMPTION: The unique focus on lead generation and recruitment marketing sets this role apart from traditional media buying positions.

📝 Sample Projects

• Developing and executing a targeted ad campaign to generate high-quality leads for a specific client or job opening
• Analyzing campaign performance data to identify trends and optimize targeting strategies
• Collaborating with design and content teams to create engaging ad creative assets that align with campaign goals

ASSUMPTION: The Media Buyer's ability to approach each project with a strategic and data-driven mindset will be crucial to its success.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for More Staffing LLC?
• What are the key priorities for this role in the first 90 days?
• How does More Staffing LLC support the professional growth and development of its employees?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does More Staffing LLC foster a culture of collaboration and innovation in a remote work environment?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate the candidate's interest in and understanding of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your skills and experience in media buying, lead generation, and recruitment marketing
• Prepare examples of your ad copy and creative assets to showcase your abilities
• Follow up with the hiring manager after your interview to express your interest in the role
• Prepare for the interview by researching More Staffing LLC's company culture and values, and thinking about how your skills and experience align with the role's requirements

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.