📌 Core Information
🔹 Job Title: MSP Field Marketing Manager
🔹 Company: Auvik Networks
🔹 Location: Home-based: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building and executing field marketing strategies to drive pipeline and support sales efforts
- Deepening Auvik's presence in the MSP ecosystem through relationships and community engagement
- Collaborating with sales and marketing teams to create impactful campaigns
- Tracking and optimizing program ROI
ASSUMPTION: This role requires a strong understanding of the MSP landscape and the ability to build and maintain relationships within the community. Experience in field, channel, or demand generation roles is essential for success in this position.
📋 Key Responsibilities
✅ Lead field events that build pipeline and move deals forward, such as trade shows, roadshows, and executive dinners
✅ Collaborate in the channel to co-host events/webinars and run joint campaigns with MSP partners
✅ Deepen Auvik’s presence in the MSP ecosystem by building meaningful relationships with MSP influencers, consultants, peer groups, and communities
✅ Spot market opportunities like new niches, messaging angles, or partnerships that put Auvik at the heart of the conversation
✅ Partner with sales to support prospecting needs, account-based plays, and re-engage dormant opportunities
✅ Track the ROI of programs, report on pipeline influenced and sourced, and continuously optimize for better outcomes
ASSUMPTION: This role requires strong project management and event execution skills, as well as the ability to read and analyze data to make informed decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Several years of experience in B2B marketing, ideally in field, channel, or demand generation roles
Required Skills:
- Proven experience working with or marketing to MSPs
- Excellent project management and event execution skills
- Strong data analysis skills
- Excellent communication and collaboration skills
- Ability to own strategy and execution
Preferred Skills:
- Experience selling or marketing network-related solutions
- Active involvement in the MSP community
ASSUMPTION: Candidates with experience in the MSP industry and a strong understanding of the MSP landscape will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $110,500 - $1,435,000 USD per year
Benefits:
- Stock Options
- Health Benefits
- Dental Benefits
- 401k Matching
- Flexible Paid Time Off
- Paid Parental Leave
- Remote Working Subsidies
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on market research and may vary depending on the candidate's skills, knowledge, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Computer Networking Products
Company Size: 201-500 employees
Founded: 2011
Company Description:
- Auvik makes network management easier by providing visibility and automation for IT professionals
- Helps IT teams manage networks, security devices, and SaaS applications across multiple networks and evolving landscapes
- Winner of the Deloitte Technology Fast 50, Deloitte Fast 500, and recognized as the #1 ranked Canadian company in the FT Americas’ Fastest Growing Companies list
Company Specialties:
- Network management
- SaaS
- Network monitoring
- Network mapping
- Wi-Fi
Company Website: https://www.auvik.com
ASSUMPTION: Auvik is a fast-growing technology company focused on providing innovative network management solutions for IT teams and MSPs.
📊 Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: This role reports directly to the VP of Marketing
Work Arrangement: Remote OK, with flexibility to manage work from home or any preferred location
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on strategic projects and initiatives
- Chance to learn and develop skills in a fast-paced, growing environment
ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): Home-based: United States
Geographic Context:
- The United States has a large and diverse MSP community, providing ample opportunities for event planning and relationship building
- The remote work arrangement allows for flexibility and work-life balance
- The United States has a competitive job market, with many opportunities for career growth and development
Work Schedule: Full-time (40 hours per week), with flexibility to manage work hours as needed
ASSUMPTION: The remote work arrangement and flexible work schedule provide candidates with the opportunity to balance their personal and professional lives.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Interview with the hiring manager
- Final interview with the VP of Marketing
Key Assessment Areas:
- Understanding of the MSP landscape and industry trends
- Event planning and execution skills
- Data analysis and reporting skills
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience working with or marketing to MSPs
- Demonstrate strong project management and event execution skills
- Showcase data analysis and reporting skills through examples or case studies
- Tailor your resume and cover letter to emphasize your understanding of the MSP landscape and industry trends
ATS Keywords: MSP, field marketing, channel marketing, demand generation, event planning, data analysis, MSP community, MSP influencers, MSP consultants, MSP peer groups
ASSUMPTION: The interview process will focus on assessing the candidate's understanding of the MSP landscape, event planning and execution skills, data analysis and reporting skills, and communication and collaboration skills.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Event management software (e.g., Eventbrite, Cvent)
- Data analysis and reporting tools (e.g., Excel, Google Analytics)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned quickly by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
Work Style:
- Remote-friendly and flexible work arrangements
- Data-driven decision-making
- Strong collaboration and communication skills
- Ability to work independently and manage multiple projects
Self-Assessment Questions:
- Do you have a strong understanding of the MSP landscape and industry trends?
- Are you comfortable working remotely and managing your time effectively?
- Do you have strong project management and event execution skills?
- Are you able to analyze data and make data-driven decisions?
ASSUMPTION: Auvik values candidates who are customer-focused, innovative, collaborative, and accountable, with strong data analysis and project management skills, and the ability to work effectively in a remote environment.
⚠️ Potential Challenges
- Managing multiple events and campaigns simultaneously
- Keeping up with the fast-paced nature of the MSP industry
- Building and maintaining relationships with MSP influencers, consultants, and peer groups
- Working effectively in a remote environment
ASSUMPTION: The challenges associated with this role can be overcome by candidates with strong project management, event execution, and communication skills, as well as a deep understanding of the MSP landscape and industry trends.
📈 Similar Roles Comparison
- This role is unique in its focus on the MSP community and the need to build and maintain relationships within the ecosystem
- Unlike other field marketing roles, this position requires a strong understanding of the MSP landscape and industry trends
- Career path for this role may include growth into a leadership position within the marketing department or a transition into a sales or business development role
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and the company as a whole.
📝 Sample Projects
- Planning and executing a successful trade show or roadshow, resulting in a significant increase in pipeline and deals closed
- Building and maintaining relationships with MSP influencers, consultants, and peer groups, leading to increased brand awareness and market share
- Analyzing data and making data-driven decisions to optimize program ROI and improve overall marketing performance
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, including event planning and execution, relationship building, and data analysis.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the MSP industry today, and how does Auvik help address them?
- How does Auvik support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Auvik measure the success of its field marketing programs, and what metrics are most important to track?
- What is the company culture like, and how does it support remote work arrangements?
ASSUMPTION: These key questions will help candidates better understand the role, the company, and the team they will be working with, as well as the challenges and opportunities associated with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your understanding of the MSP landscape and industry trends
- Prepare examples or case studies demonstrating your event planning, data analysis, and relationship building skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
