Multi-Family Marketing Speacialist

📌 Core Information

🔹 Job Title: Multi-Family Marketing Specialist

🔹 Company: DASMEN Residential

🔹 Location: Ramsey, New Jersey

🔹 Job Type: On-site

🔹 Category: Real Estate

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing innovative marketing strategies to enhance brand, drive property traffic, and support leasing goals across the portfolio.
• Overseeing and mentoring the marketing team to ensure alignment with company goals.
• Creating and managing digital and print campaigns, including social media, email marketing, and online advertising.
• Collaborating with property managers and regional teams to support local marketing initiatives.
• Analyzing campaign performance and providing actionable insights to improve results.
• Managing content creation for websites, social media platforms, and marketing materials.
• Staying updated on industry trends and competitors to maintain a competitive edge.

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving results through innovative marketing campaigns.

📋 Key Responsibilities

✅ Develop, implement, and manage marketing strategies to increase occupancy and resident retention.

✅ Oversee and mentor the marketing team, ensuring alignment with company goals.

✅ Create and manage digital and print campaigns, including social media, email marketing, and online advertising.

✅ Collaborate with property managers and regional teams to support local marketing initiatives.

✅ Analyze campaign performance and provide actionable insights to improve results.

✅ Manage content creation for websites, social media platforms, and marketing materials.

✅ Stay updated on industry trends and competitors to maintain a competitive edge.

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on campaign execution, with a strong focus on data-driven decision making.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field.

Experience: 3+ years of marketing experience, preferably in property management or real estate.

Required Skills:

• Proven leadership and team management skills.
• Proficiency in digital marketing platforms, social media management, and analytics tools.
• Excellent communication, organizational, and analytical skills.
• Creative mindset with the ability to think strategically and execute effectively.

Preferred Skills:

• Experience with multifamily property management or real estate marketing.
• Fluency in Spanish (or other languages relevant to target markets).

ASSUMPTION: While not explicitly stated, experience in multifamily property management or real estate marketing would be highly beneficial for this role. Additionally, language skills may be valuable for reaching diverse target markets.

💰 Compensation & Benefits

Salary Range: $50,000 - $65,000 per year (Based on industry standards for a Marketing Specialist role with 3-5 years of experience in the real estate sector in the New York City metropolitan area.)

Benefits:

• Medical, Dental, Vision Insurance
• Generous vacation and sick leave policy
• Extensive Paid Holidays
• Employee recognition and awards
• Free life insurance
• Short term disability
• Company-wide events
• Employee housing discount
• Awarded Best Places to Work by multiple organizations
• Associate referral bonus
• Paid maternal and paternal leave
• Ongoing training
• Internal growth opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for campaign needs.

ASSUMPTION: The provided salary range is an estimate based on industry standards for similar roles in the region. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate, specifically multifamily property management and investment.

Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2014, with a history of steady growth and expansion in the multifamily real estate sector.

Company Description:

• Dasmen Residential is a privately held real estate investment and management firm that owns and operates multifamily properties in major cities throughout the United States.
• The company strives to create the best possible living experience in their communities while providing outstanding returns to their partners and clients.
• Dasmen's culture, values, and business philosophy all work together to form #TheDasmenWay, reinforcing their mission to be the best possible partner for investors, clients, lenders, and residents alike.

Company Specialties:

• Property Management
• Real Estate Investment
• Multifamily Property Management
• Resident Retention

Company Website: http://www.dasmenresidential.com

ASSUMPTION: Dasmen Residential is focused on creating value for its investors and residents through strategic acquisitions, innovative management practices, and a commitment to exceptional customer service.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement within the company.

Reporting Structure: This role reports directly to the Vice President of Marketing and oversees the marketing team.

Work Arrangement: On-site, with flexibility for remote work as needed for campaign execution and team collaboration.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Marketing Manager or Director.
• Expansion into other areas of the business, such as property management or acquisitions.
• Opportunities to work on special projects or initiatives, gaining exposure to different aspects of the business.

ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, providing opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a collaborative and fun work environment.

Office Location(s): 581 N Franklin Tpke, Ramsey, New Jersey 07446, US

Geographic Context:

• Ramsey, New Jersey, is a suburban town located approximately 25 miles northwest of New York City, offering a mix of urban and suburban living.
• The area is known for its strong real estate market, with a diverse range of multifamily properties.
• Ramsey provides easy access to major transportation networks, including highways, trains, and buses, making it an attractive location for commuters.

Work Schedule: Full-time, with flexibility for remote work as needed for campaign execution and team collaboration.

ASSUMPTION: The Ramsey, New Jersey, location offers a convenient and accessible work environment, with opportunities for professional growth and development within the company.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen to assess communication skills and cultural fit.
• In-person or virtual interview with the hiring manager to discuss the role and company in more detail.
• Final interview with key stakeholders to assess fit and answer any remaining questions.

Key Assessment Areas:

• Marketing strategy and campaign development.
• Team management and leadership skills.
• Communication and presentation skills.
• Cultural fit and alignment with company values.

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, particularly in the real estate sector.
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
• Demonstrate your understanding of the multifamily real estate market and Dasmen Residential's business model.

ATS Keywords: Marketing, Multifamily, Real Estate, Campaign Management, Team Leadership, Digital Marketing, Social Media, Analytics, Strategy Development, Property Management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Teamwork
• Excellence

Work Style:

• Collaborative and fun work environment
• Focus on innovation and pushing boundaries
• Data-driven decision making

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable pushing boundaries and challenging the status quo?
• Do you have a strong data-driven approach to marketing and decision making?

ASSUMPTION: Candidates who are a strong cultural fit for Dasmen Residential will be innovative, collaborative, and data-driven, with a strong commitment to the company's values.

⚠️ Potential Challenges

• Managing a team with varying levels of experience and expertise.
• Balancing strategic planning with hands-on campaign execution.
• Adapting to the fast-paced and dynamic nature of the real estate market.
• Working with multiple stakeholders, including property managers, regional teams, and investors.

ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a focus on data-driven decision making.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Director in a multifamily real estate company, with a focus on driving occupancy and resident retention through innovative marketing strategies.
• Compared to marketing roles in other industries, this position requires a strong understanding of the real estate market and the unique challenges and opportunities it presents.
• Career paths for this role may include advancement within the marketing department or expansion into other areas of the business, such as property management or acquisitions.

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on the multifamily real estate sector sets it apart and presents unique opportunities and challenges.

📝 Sample Projects

• Developing and executing a targeted digital advertising campaign to increase property traffic and leases.
• Managing the creation and distribution of marketing materials, such as brochures, flyers, and email newsletters.
• Analyzing campaign performance data to identify trends, optimize strategies, and improve results.

ASSUMPTION: These sample projects provide a snapshot of the day-to-day responsibilities and strategic initiatives involved in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to marketing and branding in the multifamily real estate sector?
• How does the marketing team collaborate with property managers and regional teams to support local initiatives?
• What are the biggest challenges facing the multifamily real estate market, and how does the company plan to address them?
• How does the company support the professional growth and development of its employees?
• What is the company's approach to work-life balance, and how does it support employees in achieving it?

ASSUMPTION: These questions are designed to provide insight into the company's marketing strategy, culture, and commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, particularly in the real estate sector.
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
• Demonstrate your understanding of the multifamily real estate market and Dasmen Residential's business model.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.