Multi-Media Content Specialist

📌 Core Information

🔹 Job Title: Multi-Media Content Specialist

🔹 Company: Hoffmann Brothers

🔹 Location: Nashville, Tennessee, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing original content across various formats
• Collaborating with cross-functional teams to create engaging content
• Optimizing content for different platforms and audiences
• Analyzing performance data to iterate and optimize content strategies

ASSUMPTION: This role requires a strong portfolio showcasing diverse content, with a focus on video, written, and social-first content.

📋 Key Responsibilities

✅ Develop and execute original content across formats: short-form video, social graphics, blog posts, website copy, email creative, internal comms, and more

✅ Create native-first content tailored to specific platforms and tones

✅ Capture on-site content with team members and customers to support storytelling and brand campaigns

✅ Produce videos optimized for platform trends and audience behavior

✅ Write platform-optimized captions and copy that educates, engages, and drives action, while optimizing written content for SEO performance where applicable

✅ Repurpose long-form content into bite-sized, shareable content pieces

✅ Shoot and edit video content using tools like Adobe Premiere, Final Cut, CapCut, TikTok Studio, Instagram Edits, or Canva

✅ Assist in content planning and calendar management alongside content and growth team

✅ Source and create b-roll, images, and audio to bring content to life

✅ Partner with videographer, graphic designers, and other marketing stakeholders to amplify campaigns and service promotions

✅ Use analytics to iterate on content ideas and optimize formats for engagement, reach, and conversion

✅ Partner with the Performance Marketing team to align creative with campaign goals

✅ Stay on top of platform trends and emerging tools to keep ahead of the curve

✅ Work closely with stakeholders across departments to tell stories that highlight customers, team, and values

✅ Collaborate across Nashville and St. Louis teams to create localized, relevant content for each audience

✅ Participate in brainstorms and campaign planning sessions, offering fresh content ideas

ASSUMPTION: This role requires strong organizational skills, proactive approach, and ability to manage multiple projects in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)

Experience: 2-4 years of experience in content creation, digital marketing, social media, or media production

Required Skills:

• Proficient in Adobe Creative Suite, Canva, CapCut, or similar tools
• Comfortable working in dynamic, real-world settings
• Experience using project management tools to manage deadlines, approvals, and cross-functional content calendars
• Comfort with being behind and occasionally in front of the camera
• Highly organized, proactive, and able to manage multiple projects in a fast-paced environment
• Passion for storytelling and high-quality creative
• A natural curiosity about people, service brands, and what makes audiences tick

Preferred Skills:

• Experience with SEO best practices
• Fluency in Spanish (written and spoken)

ASSUMPTION: While not explicitly stated, proficiency in Adobe Creative Suite and experience with project management tools are crucial for this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (based on industry standards for a Content Specialist with 2-4 years of experience in Nashville)

Benefits:

• FREE health, dental, & vision insurance premiums for the employee and any eligible family members
• Matching 401K Retirement program at 4%
• 15 Paid Time Off Days
• 9 paid holidays
• Referral Program
• Employee Discounts plus Friends & Family
• Opportunities for advancement within the company

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for content creation and events as needed)

ASSUMPTION: The salary range is estimated based on industry standards for a Content Specialist with 2-4 years of experience in Nashville. Actual salary may vary based on skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Hoffmann Brothers is a Saint Louis-based service business operating across three divisions: Heating, Air Conditioning, Ventilation (HVAC), Electrical, Plumbing, and Appliance. They serve a broad range of customers, including individual homeowners, distribution centers, retail shopping centers, industrial manufacturing facilities, and large office complexes.

Company Size: Hoffmann Brothers has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Hoffmann Brothers was founded in 1981 and has since grown to become an award-winning service company with locations in St. Louis, Missouri, and Nashville, Tennessee.

Company Description:

• Hoffmann Brothers is on a mission to IMPROVE LIFE IN EVERY HOME
• They offer a comprehensive range of services, including geothermal heating and cooling, water-heater service and installations, ductless mini-split systems, ground source heat pumps, electrical panel service/installations, water-line repair/replacement, drain cleaning, lateral sewer line replacements, high efficiency residential heating and cooling equipment, appliance repair, appliance installation, and many other essential home and office services
• Hoffmann Brothers is currently hiring and offers opportunities for career growth and development

Company Specialties:

• Heating & Air Conditioning
• Plumbing & Drain Cleaning
• Geothermal Heating & Cooling
• Commercial HVAC repairs and service
• Indoor Air Quality- Humidifiers & Filters
• Water Heaters
• Electrical Repairs & Service
• Lighting
• Appliance Repairs
• Sewer & Drain Services
• Customer Service
• Appliance Installation

Company Website: http://www.HoffmannBros.com

ASSUMPTION: Hoffmann Brothers' diverse service offerings and commitment to customer service make it an attractive employer for candidates seeking a dynamic and growing company.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in content creation, digital marketing, or media production.

Reporting Structure: The Multi-Media Content Specialist will report directly to the Marketing Manager and collaborate with various teams, including field, CX, events, sales, videographer, graphic designers, and other marketing stakeholders.

Work Arrangement: This is an on-site position, with the primary office location in Nashville, Tennessee. The role may require occasional travel to the St. Louis office or customer sites for content creation.

Growth Opportunities:

• As Hoffmann Brothers continues to grow, there may be opportunities for the Multi-Media Content Specialist to take on additional responsibilities, lead projects, or mentor junior team members
• The company promotes from within, offering potential career advancement opportunities

ASSUMPTION: Hoffmann Brothers' growth and expansion provide ample opportunities for career development and advancement within the company.

🌍 Location & Work Environment

Office Type: Hoffmann Brothers' Nashville office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 45 Willow St, Nashville, Tennessee 37210, United States

Geographic Context:

• Nashville is the capital and most populous city of the U.S. state of Tennessee, with a diverse and growing population of over 689,000 residents
• The city is known for its vibrant music scene, thriving arts community, and rapidly growing tech industry
• Nashville offers a high quality of life, with numerous parks, museums, and cultural attractions, as well as a relatively low cost of living compared to other major U.S. cities

Work Schedule: The Multi-Media Content Specialist will work a full-time schedule, Monday-Friday, with occasional flexibility for content creation and events as needed.

ASSUMPTION: Nashville's growing tech industry and vibrant cultural scene make it an attractive location for digital marketing and content creation professionals.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Marketing Manager
• In-person or virtual interview with the Marketing Manager and a team member
• Final interview with the Director of Marketing
• Background check and offer extension

Key Assessment Areas:

• Portfolio review and discussion
• Content creation and strategy discussion
• Platform-specific content examples
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a link to your portfolio or attach samples of your work
• Be prepared to discuss your content strategy and approach to platform-specific content
• Research Hoffmann Brothers' services and values to demonstrate your understanding of the company and its mission

ATS Keywords: Content creation, digital marketing, social media, video production, project management, cross-functional collaboration, platform-specific content, SEO, analytics, storytelling, customer service, team dynamics

ASSUMPTION: Hoffmann Brothers' interview process is designed to assess candidates' content creation skills, strategic thinking, and cultural fit within the company.

🛠️ Tools & Technologies

• Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator)
• Canva
• CapCut
• TikTok Studio
• Instagram Edits
• Project management tools (Asana, Trello, Monday.com, etc.)
• SEO tools (SEMrush, Ahrefs, Google Search Console, etc.)
• Analytics tools (Google Analytics, Facebook Insights, Instagram Insights, etc.)

ASSUMPTION: Hoffmann Brothers uses industry-standard tools and technologies for content creation, project management, and analytics.

👔 Cultural Fit Considerations

Company Values:

• Integrity: We do the right thing, always
• Customer Focus: We put our customers first in everything we do
• Continuous Improvement: We strive to be better every day
• Teamwork: We work together to achieve our goals
• Accountability: We take responsibility for our actions and results

Work Style:

• Collaborative: Hoffmann Brothers values teamwork and encourages input and ideas from all team members
• Dynamic: The company operates in a fast-paced and ever-changing environment, requiring adaptability and flexibility
• Customer-centric: Hoffmann Brothers prioritizes customer needs and preferences in all aspects of its operations

Self-Assessment Questions:

• Do you align with Hoffmann Brothers' core values, particularly integrity and customer focus?
• Are you comfortable working in a dynamic, collaborative environment with a strong focus on customer service?
• Do you have a proactive approach to continuous improvement and learning?

ASSUMPTION: Hoffmann Brothers' values-driven culture and customer-centric approach make it an attractive employer for candidates seeking a dynamic and growth-oriented work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changing customer needs and market trends
• Balancing creative and strategic aspects of content creation
• Collaborating effectively with cross-functional teams
• Meeting performance metrics and KPIs for content engagement and reach

ASSUMPTION: The Multi-Media Content Specialist role presents unique challenges that require strong organizational skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on video and social-first content creation
• Hoffmann Brothers' diverse service offerings and customer base present unique content opportunities and challenges
• This role offers significant growth potential and career advancement opportunities within the company

ASSUMPTION: The Multi-Media Content Specialist role at Hoffmann Brothers is unique and presents distinct opportunities and challenges compared to similar roles in the industry.

📝 Sample Projects

• Creating a series of engaging social media videos showcasing Hoffmann Brothers' HVAC services and customer testimonials
• Developing a blog post series highlighting energy-efficient heating and cooling solutions for homeowners
• Producing a customer-focused email campaign promoting Hoffmann Brothers' plumbing services and maintenance plans

ASSUMPTION: These sample projects illustrate the diverse content creation opportunities available to the Multi-Media Content Specialist at Hoffmann Brothers.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Hoffmann Brothers support the growth and development of its content creation team members?
• What are the key performance indicators (KPIs) for content success, and how are they tracked and measured?
• How does Hoffmann Brothers approach content localization for its Nashville and St. Louis markets?
• What are the most significant challenges facing the content creation team in the next 12-24 months, and how can this role help address them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, team dynamics, and growth opportunities within Hoffmann Brothers.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a link to your portfolio or attach samples of your work
• Prepare for your interview by researching Hoffmann Brothers' services, values, and mission
• Follow up with the hiring manager within 48 hours of your interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.