Multi-Media Content Specialist

📌 Core Information

🔹 Job Title: Multi-Media Content Specialist

🔹 Company: Hoffmann Brothers

🔹 Location: St. Louis, Missouri, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging content across various formats (video, written, social media) to drive growth
• Collaborating with cross-functional teams to tell stories that highlight customers, team, and values
• Optimizing content for platform trends, engagement, reach, and conversion
• Working in a fast-paced environment with dynamic, real-world settings
• Growing within a high-performance marketing team

ASSUMPTION: This role requires a balance of creativity and strategy, with a strong focus on storytelling and performance-driven content.

📋 Key Responsibilities

✅ Develop and execute original content across formats: short-form video, social graphics, blog posts, website copy, email creative, internal comms, and more

✅ Create native-first content tailored to specific platforms and tones (Instagram, Facebook, TikTok, LinkedIn, Reddit, YouTube)

✅ Capture on-site content with team members and customers to support storytelling and brand campaigns

✅ Produce videos optimized for platform trends and audience behavior

✅ Write platform-optimized captions and copy that educate, engage, and drive action, while optimizing written content for SEO performance where applicable

✅ Repurpose long-form content into bite-sized, shareable content pieces

✅ Shoot and edit video content using tools like Adobe Premiere, Final Cut, CapCut, TikTok Studio, Instagram Edits, or Canva

✅ Assist in content planning and calendar management alongside content and growth team

✅ Source and create b-roll, images, and audio to bring content to life

✅ Partner with videographer, graphic designers, and other marketing stakeholders to amplify campaigns and service promotions

✅ Use analytics to iterate on content ideas and optimize formats for engagement, reach, and conversion

✅ Partner with the Performance Marketing team to align creative with campaign goals (SEO, paid social, email, website)

✅ Stay on top of platform trends and emerging tools to keep ahead of the curve

✅ Work closely with stakeholders across departments to tell stories that highlight customers, team, and values

✅ Collaborate across St. Louis and Nashville teams to create localized, relevant content for each audience

✅ Participate in brainstorms and campaign planning sessions, offering fresh content ideas

ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring strong organizational skills and the ability to manage multiple projects in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)

Experience: 2-4 years of experience in content creation, digital marketing, social media, or media production

Required Skills:

• Strong portfolio showcasing a mix of video, written, and social-first content
• Proficiency in Adobe Creative Suite, Canva, CapCut, or similar tools
• Comfortable working in dynamic, real-world settings
• Experience using project management tools to manage deadlines, approvals, and cross-functional content calendars
• Comfort with being behind and occasionally in front of the camera
• Highly organized, proactive, and able to manage multiple projects in a fast-paced environment
• Passion for storytelling and high-quality creative
• A natural curiosity about people, service brands, and what makes audiences tick

Preferred Skills:

• Experience with SEO best practices
• Fluency in Spanish or another language

ASSUMPTION: Candidates should have a strong portfolio demonstrating their ability to create engaging content across various formats and platforms.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (based on industry standards for a Multi-Media Content Specialist with 2-4 years of experience in St. Louis, Missouri)

Benefits:

• FREE health, dental, & vision insurance premiums for the employee and any eligible family members
• Matching 401K Retirement program at 4%
• 15 Paid Time Off Days
• 9 paid holidays
• Referral Program
• Employee Discounts plus Friends & Family
• Opportunities for growth and advancement within the company

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the St. Louis area. Actual salary may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services (HVAC, Plumbing, Electrical, and Appliance services)

Company Size: Medium (501-1,000 employees) - Offers opportunities for collaboration and growth within a larger team

Founded: 1981 - Established company with a long history of providing quality services

Company Description:

• Hoffmann Brothers is a Saint Louis-based service business with over 400 team members operating across three divisions: Heating, Air Conditioning, Ventilation (HVAC), Electrical, Plumbing, and Appliance
• The company serves a broad range of customers, including individual homeowners, distribution centers, retail shopping centers, industrial manufacturing facilities, and large office complexes
• Hoffmann Brothers offers a comprehensive range of services, including geothermal heating and cooling, water-heater service and installations, ductless mini-split systems, ground source heat pumps, electrical panel service/installations, water-line repair/replacement, drain cleaning, lateral sewer line replacements, high efficiency residential heating and cooling equipment, appliance repair, appliance installation, and many other essential home and office services

Company Specialties:

• Heating & Air Conditioning
• Plumbing & Drain Cleaning
• Geothermal Heating & Cooling
• Commercial HVAC repairs and service
• Indoor Air Quality- Humidifiers & Filters
• Water Heaters
• Electrical Repairs & Service
• Lighting
• Appliance Repairs
• Sewer & Drain Services
• Customer Service
• Appliance Installation

Company Website: HoffmannBros.com

ASSUMPTION: Hoffmann Brothers is a well-established company with a strong reputation in the St. Louis area, offering a wide range of services to both residential and commercial customers.

📊 Role Analysis

Career Level: Mid-level - This role offers opportunities for growth and advancement within the company

Reporting Structure: Reports directly to the Marketing Manager, collaborating with cross-functional teams across different departments and locations

Work Arrangement: On-site, with flexibility for remote work when capturing on-site content or working on specific projects

Growth Opportunities:

• Advancement within the Marketing department or other divisions within the company
• Expanding skills and expertise in content creation, digital marketing, and related fields
• Potential to take on leadership roles or mentor junior team members

ASSUMPTION: This role offers opportunities for professional growth and development within a larger organization, with potential for advancement based on performance and demonstrated skills.

🌍 Location & Work Environment

Office Type: Corporate office with multiple locations in St. Louis, Missouri, and Nashville, Tennessee

Office Location(s): 1025 Hanley Industrial Ct, St Louis, Missouri 63144, US; 1643 Tower Grove Ave, St Louis, Missouri 63110, US; 1635 Tower Grove Ave, St Louis, Missouri 63110, US; 1027 Hanley Industrial Ct, St Louis, Missouri 63144, US; 4301 Lafayette Ave, St Louis, Missouri 63110, US; 1254 University Drive, Suite 800, Edwardsville, IL 62025, US; 45 Willow St, Nashville, Tennessee 37210, US

Geographic Context:

• St. Louis, Missouri: A major city with a diverse population and a thriving arts and culture scene
• Nashville, Tennessee: A vibrant city known for its music industry and growing tech sector

Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: The work environment offers opportunities for collaboration and growth within a larger organization, with multiple office locations in two vibrant cities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Marketing Manager
• In-person or virtual interview with the Marketing Manager and a team member
• Final interview with the Director of Marketing

Key Assessment Areas:

• Portfolio review and discussion of past content projects
• Cultural fit and alignment with company values
• Problem-solving skills and ability to work in a fast-paced environment
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a link to your portfolio or attach samples of your work
• Prepare examples of how you've created engaging content across various formats and platforms
• Be ready to discuss your approach to content creation, optimization, and performance

ATS Keywords: Content creation, digital marketing, social media, video production, storytelling, project management, Adobe Creative Suite, Canva, CapCut, SEO, analytics, collaboration, cross-functional teams, performance-driven content

ASSUMPTION: The application process involves multiple interviews, focusing on portfolio review, cultural fit, problem-solving skills, and communication abilities.

🛠️ Tools & Technologies

• Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator)
• Canva
• CapCut
• TikTok Studio
• Instagram Edits
• Project management tools (Asana, Trello, Monday.com, etc.)
• SEO tools (SEMrush, Ahrefs, Google Search Console, etc.)
• Analytics tools (Google Analytics, Sprout Social, Hootsuite, etc.)

ASSUMPTION: The tools and technologies listed are commonly used in content creation, digital marketing, and project management roles. Specific tools may vary based on the company's preferences and existing infrastructure.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus: We put our customers first in all that we do
• Integrity: We act with honesty and transparency in all our interactions
• Teamwork: We collaborate and support each other to achieve our goals
• Continuous Improvement: We strive to learn and improve every day
• Accountability: We take ownership of our responsibilities and follow through on our commitments

Work Style:

• Fast-paced and dynamic, with a focus on meeting deadlines and delivering high-quality content
• Collaborative, with a strong emphasis on cross-functional teamwork
• Performance-driven, with a focus on optimizing content for engagement, reach, and conversion
• Adaptable, with a willingness to learn and grow in a changing environment

Self-Assessment Questions:

• Do you align with Hoffmann Brothers' core values, and can you provide examples of how you've demonstrated these values in your past experiences?
• How do you approach creating engaging content in a fast-paced, dynamic environment, and how have you adapted your content strategy based on performance data in the past?
• Can you describe a time when you had to collaborate with cross-functional teams to complete a project, and how did you ensure that the final product met the needs of all stakeholders?

ASSUMPTION: Hoffmann Brothers values a customer-focused, collaborative, and performance-driven work environment, with a strong emphasis on integrity, teamwork, and continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changing platform trends and audience behavior
• Collaborating effectively with cross-functional teams across different locations
• Balancing creative and strategic aspects of the role to meet performance goals

ASSUMPTION: This role presents unique challenges related to managing multiple projects, staying up-to-date with platform trends, and collaborating effectively with cross-functional teams.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on content creation and optimization for various platforms
• Compared to other content creation roles, this position offers opportunities for growth and advancement within a larger organization
• Career path comparison: This role can lead to advancement within the Marketing department or other divisions within the company, with potential for leadership roles or mentoring junior team members

ASSUMPTION: This role offers unique opportunities for growth and advancement within a larger organization, with a strong focus on content creation and optimization for various platforms.

📝 Sample Projects

• Creating a series of engaging social media posts and videos to promote a new HVAC service offering, optimizing content for each platform and measuring performance
• Repurposing a long-form customer testimonial video into bite-sized, shareable content pieces, highlighting key features and benefits of the company's services
• Collaborating with the Performance Marketing team to create targeted content for a paid social media campaign, aligning creative with campaign goals and optimizing content for engagement, reach, and conversion

ASSUMPTION: These sample projects demonstrate the range of content creation and optimization tasks required for this role, highlighting the importance of collaboration, performance-driven content, and adaptability.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the Marketing department currently, and how can this role help address them?
• How does the Marketing department collaborate with other departments, such as Field Operations, Customer Experience, and Sales, to create engaging content that highlights the company's services and values?
• What opportunities are there for growth and advancement within the Marketing department or other divisions within the company?
• How does the company support work-life balance for its employees, particularly in a fast-paced, dynamic role like this one?
• What are the most important qualities and skills you're looking for in a candidate for this role, and how do you envision the successful candidate contributing to the team's success?

ASSUMPTION: These key questions help applicants better understand the role's requirements, the company's culture, and the opportunities for growth and advancement within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, including specific examples of content creation, optimization, and performance-driven content
• Prepare a portfolio or attach samples of your work, showcasing your ability to create engaging content across various formats and platforms
• Be ready to discuss your approach to content creation, optimization, and performance during the interview process
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.