Multi-Platform Content Producer

📌 Core Information

🔹 Job Title: Multi-Platform Content Producer

🔹 Company: Sinclair Broadcast Group

🔹 Location: Arlington, VA

🔹 Job Type: Full time

🔹 Category: Broadcast Media

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Gathering and producing news content for multiple platforms
• Collaborating with newsroom teams to create engaging content
• Managing social media platforms and website content
• Working flexible hours, including nights, weekends, and holidays

ASSUMPTION: This role requires a high level of multitasking, strong communication skills, and the ability to work well under pressure in a fast-paced environment.

📋 Key Responsibilities

✅ Gather news content affecting the community and prepare story items for presentation in newscasts

✅ Pitch and produce original content for WJLA.com and social media platforms

✅ Manage social media platforms and WJLA.com homepage

✅ Collaborate with reporters, anchors, and other team members to develop content based on brand strategy

✅ Write, edit, and post stories on WJLA.com and social media platforms

✅ Craft headlines and push alerts

✅ Produce digitally optimized video and graphic elements

✅ Assist in the efficient operation of the assignment desk and planning for big events

ASSUMPTION: This role may require additional responsibilities as needed to support the newsroom's goals and objectives.

🎯 Required Qualifications

Education: Bachelor’s degree in journalism or broadcast media preferred

Experience: Two years of relevant experience in the field

Required Skills:

• Strong news judgment and attention to detail
• Ability to communicate effectively
• Ability to work well under pressure and meet deadlines
• Strong copy-editing skills
• Strong planning skills
• Ability to develop and maintain contacts
• Familiarity with content management systems, Adobe software suite, iNews, Slack, Microsoft Teams, and Outlook
• Data-based Journalism knowledge

Preferred Skills:

• Fluency in additional languages
• Experience with digital-first journalism

ASSUMPTION: Candidates with experience in digital content creation and management may be given preference.

💰 Compensation & Benefits

Salary Range: $35,000 - $50,000 per year (Estimated based on industry standards for this role and location)

Benefits:

• Great Benefits
• Upward Mobility

Working Hours: Flexible, including nights, weekends, and holidays

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and location. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 5,001-10,000 employees

Founded: 1986

Company Description:

• Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports.
• The company owns, operates, and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks.
• Sinclair also owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest.
• The company's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON.

Company Specialties:

• Broadcast Media
• News Operations
• Original Programming
• Digital
• American Sports Network
• Ring of Honor Wrestling Entertainment
• Content Creation
• Tennis Channel
• Media
• Television
• ONE Media LLC
• News
• Comet
• CHARGE!
• TBD
• Sinclair Cares
• and NewsON

Company Website: sbgi.net

ASSUMPTION: Sinclair Broadcast Group is a well-established company with a strong presence in the broadcast media industry.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports to the News Director and works closely with producers, reporters, and other newsroom team members.

Work Arrangement: On-site, with flexible hours including nights, weekends, and holidays

Growth Opportunities:

• Advancement to senior producer or management roles
• Expansion into digital content creation and management
• Opportunities to work on special projects and events

ASSUMPTION: This role offers opportunities for growth and development within the newsroom and the broader organization.

🌍 Location & Work Environment

Office Type: Newsroom and broadcast studio

Office Location(s): 10706 Beaver Dam Rd, Cockeysville, MD 21030, US

Geographic Context:

• Arlington, VA is part of the Washington, D.C. metropolitan area
• The area is known for its vibrant culture, historical significance, and diverse population
• The cost of living in Arlington is higher than the national average

Work Schedule: Flexible, including nights, weekends, and holidays

ASSUMPTION: The work environment is fast-paced, collaborative, and focused on delivering high-quality news content to the community.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the News Director
• In-person interview with the News Director and other newsroom team members
• Final interview with the General Manager

Key Assessment Areas:

• News judgment and attention to detail
• Communication skills and ability to work well under pressure
• Cultural fit and alignment with company values
• Technical skills and familiarity with relevant software

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Showcase your portfolio of work, including digital content and multimedia pieces
• Be prepared to discuss your news judgment and ability to work well under pressure in a fast-paced environment
• Research Sinclair Broadcast Group and the local news market to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: News judgment, attention to detail, communication skills, digital content, multimedia, broadcast journalism, social media management, copy editing, planning skills, data-based journalism, iNews, Slack, Microsoft Teams, Adobe software

ASSUMPTION: The application process may vary based on the specific needs of the newsroom and the company's hiring practices.

🛠️ Tools & Technologies

• iNews
• Slack
• Microsoft Teams
• Outlook
• Adobe software suite
• Content management systems

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on delivering high-quality news content

Self-Assessment Questions:

• Do you thrive in a fast-paced, high-pressure environment?
• Are you able to work collaboratively with a diverse team of newsroom professionals?
• Do you have a strong commitment to journalistic standards of ethics and accuracy?

ASSUMPTION: Candidates who are self-motivated, detail-oriented, and able to work well under pressure will be a good fit for this role.

⚠️ Potential Challenges

• Working flexible hours, including nights, weekends, and holidays
• Managing multiple tasks and deadlines in a fast-paced environment
• Adapting to changes in the news cycle and breaking news events
• Maintaining a high level of accuracy and attention to detail under pressure

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to work well under pressure.

📈 Similar Roles Comparison

• This role is similar to a Digital Content Producer or Multi-Media Journalist, but with a stronger focus on producing content for multiple platforms and managing social media platforms
• Compared to a News Producer, this role requires more hands-on content creation and less focus on managing the newsroom and coordinating with reporters
• Career progression may include advancement to senior producer or management roles, similar to that of a News Director or Executive Producer

ASSUMPTION: This role offers a unique blend of content creation, management, and digital-first journalism skills that set it apart from similar roles in the industry.

📝 Sample Projects

• Creating a breaking news alert and pushing it out to social media platforms
• Producing a live, multi-platform news story, including writing, editing, and posting content on WJLA.com and social media platforms
• Managing the WJLA.com homepage and ensuring that it is up-to-date with the latest news and information

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall newsroom structure and brand strategy?
• What are the most important qualities and skills for success in this role?
• How does the company support the growth and development of its employees?
• What are the biggest challenges facing the newsroom and the company as a whole?
• How does the company approach digital-first journalism and the integration of social media into its content strategy?

ASSUMPTION: These questions will help you better understand the role, the company, and the newsroom's priorities and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare a portfolio of your work, including digital content and multimedia pieces
• Research Sinclair Broadcast Group and the local news market to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.