📌 Core Information
🔹 Job Title: Multichannel & Digital Marketing Specialist (Onsite in Minneapolis, MN)
🔹 Company: Medtronic
🔹 Location: Minneapolis, Minnesota, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Activating and optimizing campaigns across digital and offline channels
- Bridging global strategy with local execution
- Collaborating with regional teams and vendor partners
- Managing multiple campaigns and tracking performance
- Continuous learning and adaptation to marketing trends and tools
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously. It also assumes a strong understanding of digital marketing trends and tools.
📋 Key Responsibilities
✅ Coordinate regional vendor partners for seamless activation across paid media, CRM, and offline channels
✅ Establish clear lines of communication and collaboration with external agencies and vendors
✅ Project manage multiple campaigns simultaneously, coordinating with cross-functional teams, and meeting deadlines
✅ Support customer pathway execution by ensuring stakeholder clarity across all touchpoints
✅ Enable CRM and MarTech platform adoption to drive demand generation, lead management, and campaign performance tracking
✅ Coach regional teams on channel selection, execution best practices, campaign setup, tool usage, and operational workflows
✅ Track and report campaign performance across digital and offline channels, synthesize insights, and provide optimization recommendations
✅ Manage tagging, tracking, and attribution mechanisms in partnership with analytics and web/digital ops teams
✅ Document and share regional insights and learnings with global marketing and communications teams
✅ Ensure adherence to global governance while supporting regional customization and agility in execution
✅ Stay updated on digital marketing trends, tools, and best practices to adapt strategies effectively
ASSUMPTION: This role assumes a strong understanding of digital marketing, project management, and stakeholder communication. It also assumes the ability to work independently and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: Minimum 7 years of relevant experience, or advanced degree with a minimum of 5 years of relevant experience
Required Skills:
- Proven experience managing integrated marketing campaigns
- Hands-on paid media experience (search, display, social)
- CRM proficiency
- Strong project management and cross-functional collaboration skills
- Ability to communicate effectively with external agencies and vendors
Preferred Skills:
- Degree in marketing, communications, business, or related field
- 5-8 years of experience managing integrated marketing campaigns
- Experience managing and optimizing campaigns across platforms such as LinkedIn, Google Ads, YouTube, and Facebook Ads
- Global or regional marketing experience in a matrixed organization
- Healthcare or regulated industry experience
ASSUMPTION: This role assumes a strong understanding of digital marketing, project management, and stakeholder communication. It also assumes the ability to work independently and manage multiple projects simultaneously.
💰 Compensation & Benefits
Salary Range: $108,800.00 - $163,200.00 per year
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life Insurance
- Long-term Disability Leave
- Dependent Daycare Spending Account
- Tuition Assistance/Reimbursement
- Incentive Plans
- 401(k) Plan Plus Employer Contribution and Match
- Short-term Disability
- Paid Time Off
- Paid Holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a marketing specialist role with 5-10 years of experience in the Minneapolis, MN area.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees
Founded: 1949
Company Description:
- Medtronic is a global leader in medical technology, alleviating pain, restoring health, and extending life for millions of people around the world.
- The company's mission is to engineer the extraordinary and transform lives through innovative medical technologies and services.
- Medtronic offers a wide range of products and services, including cardiovascular and diabetes devices, neurological and spinal devices, and surgical technologies.
Company Specialties:
- Cardiovascular Devices
- Diabetes Management
- Neurological and Spinal Devices
- Surgical Technologies
Company Website: www.medtronic.com
ASSUMPTION: Medtronic is a large, established company with a global presence and a strong focus on innovation and improving lives through medical technology.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports to the Global Marketing Communications Manager for Neuromodulation.
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing team
- Opportunities to work on global campaigns and collaborate with diverse teams
- possibility to transition into a more senior role or move into a different area of the business
ASSUMPTION: This role offers opportunities for growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Minneapolis, Minnesota, United States
Geographic Context:
- Minneapolis is the largest city in the state of Minnesota and the 46th-most populous city in the United States
- The city is known for its strong job market, high quality of life, and vibrant cultural scene
- Minneapolis is home to a diverse range of industries, including healthcare, finance, and technology
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for remote work as needed
ASSUMPTION: The Minneapolis office offers a collaborative, dynamic work environment with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and potential team members
- Final interview with the global marketing communications manager
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Project management and organizational skills
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on digital marketing and campaign management
- Tailor your cover letter to the specific role and company, emphasizing your fit for the position
- Prepare examples of successful digital marketing campaigns you've managed, including metrics and outcomes
- Research Medtronic's mission, values, and culture to demonstrate your alignment with the organization
ATS Keywords: Digital Marketing, Campaign Management, Project Management, CRM, Paid Media, Social Media, Marketing Specialist, Multichannel Marketing, Marketing Communications, Neuromodulation
ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Analytics
- Google Ads (PPC and Display)
- LinkedIn Ads
- Facebook Ads
- YouTube Ads
- CRM platforms (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Tag management tools (e.g., Google Tag Manager)
ASSUMPTION: This role requires proficiency in a range of digital marketing and project management tools, as well as familiarity with CRM platforms.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Collaboration
- Inclusion
- Sustainability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do I align with Medtronic's values, particularly integrity, excellence, and innovation?
- Am I comfortable working in a large, global organization with a matrixed structure?
- Do I thrive in a collaborative, data-driven work environment?
ASSUMPTION: Medtronic values a strong cultural fit, and candidates should demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may be challenging for some candidates
- Working with external vendors and agencies may require strong communication and project management skills
- Adapting to global marketing strategies while supporting regional customization may be complex
- The Minneapolis office may have a fast-paced, high-pressure work environment
ASSUMPTION: This role presents unique challenges that require strong organizational, communication, and project management skills.
📈 Similar Roles Comparison
- Compared to other marketing specialist roles, this position offers a broader range of responsibilities and the opportunity to work on global campaigns
- Medtronic's focus on medical technology and improving lives sets it apart from other industries
- Career progression in this role may lead to more senior positions within the marketing team or transitions into other areas of the business
ASSUMPTION: This role offers unique opportunities for growth and development within a large, global organization focused on medical technology.
📝 Sample Projects
- Managing a global digital marketing campaign to promote a new medical device, including targeting, messaging, and channel selection
- Collaborating with regional teams to optimize CRM and MarTech platforms for lead generation and management
- Conducting a comprehensive audit of digital marketing channels and making data-driven recommendations for optimization
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for growth in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role collaborate with other departments and teams within the organization?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- What opportunities are there for professional development and growth within this role?
- How does Medtronic support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Medtronic Careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful digital marketing campaigns you've managed, including metrics and outcomes
- Research Medtronic's mission, values, and culture to demonstrate your alignment with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
