📌 Core Information
🔹 Job Title: Multimedia Communications Specialist
🔹 Company: Brookshire Grocery Company
🔹 Location: Tyler, Texas, United States
🔹 Job Type: On-site
🔹 Category: Retail
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and editing company information through various formats
- Communicating internally and externally through multiple channels
- Assisting with company events and meetings
- Collaborating with various teams to ensure consistent and accurate information
ASSUMPTION: This role requires a strong communicator with excellent organizational skills and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Develops, edits, and communicates company information through written, video, photo, and graphic design formats
✅ Facilitates internal communication through various channels, including email, portal, print publications, social media, partner app, and external communication through press releases, content for websites, etc.
✅ Monitors and develops content for company's internal social media outlets and helps produce some content for external social media platforms
✅ Verifies facts, dates, and statistics for internal publications and reviews material to detect errors in spelling, punctuation, and syntax
✅ Assists with preparing presentations for corporate meetings and events and sets up equipment, props, and decorations for corporate events as needed
✅ Determines direction and design of company photo and video shoots and uses creativity and originality to compose, edit, and manipulate photos and video for internal publications and media usage using editing software including Adobe Creative Cloud programs
✅ Arranges and coordinates video and photo shoots, including dates, times, locations, and equipment
✅ Recommends voice or acting talent and performs as talent when needed
✅ Selects equipment according to subject matter, anticipated conditions, and knowledge of function and limitations of various types of cameras, lenses, and accessories
✅ Edits video and designs graphics, animations, and titles for videos and presentations
✅ Maintains the company's video and photo archives and provides audio, visual, and technical support during company meetings, events, and conferences
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work well under pressure and meet tight deadlines.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 3+ years of related experience
Required Skills:
- Proficient in Microsoft Office applications (Excel, Word, Access, PowerPoint, and Outlook)
- Proficient in Adobe Creative Suite (InDesign, Photoshop, Premiere, etc.)
- Basic knowledge of photographic and video lighting, composition, editing, and software (Premiere Pro) preferred
- Ability to comprehend and interpret information
- Ability to prepare reports and business correspondence
- Ability to collect data, establish facts, and draw valid conclusions
- Ability to learn new technology systems, methods, or processes
- Ability to reason, form concepts, recognize, and solve problems
- Ability to communicate effectively in written or verbal form
- Ability to show information in presentation or diagram form
- Ability to organize, prioritize, and manage time
- Ability to maintain confidentiality regarding sensitive information
- Ability to occasionally travel to off-site and out of town locations with possible overnight stays
- Ability to occasionally work flexible schedules, including nights, weekends, and holidays
- Ability to operate a sound board, speakers, video, and digital single-lens reflex camera
- Ability to drive in accordance with the BGC Driver policy
Preferred Skills:
- Experience in a similar role or related field
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in communication, graphic design, and multimedia production, with a proven track record of delivering high-quality work under tight deadlines.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on industry standards for similar roles and experience levels in Tyler, Texas)
Benefits:
- Medical, prescription drug, vision, and dental insurance
- Paid time off
- Stock ownership
- 401k retirement plan
- Incentive plans
- Employee discounts
- Educational scholarships
- Access to outdoor recreation area
Working Hours: Full-time, typically 40 hours per week, with occasional flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically grocery retail
Company Size: 10,001+ employees (large corporation)
Founded: 1928, with a long history and established reputation in the region
Company Description:
- Brookshire Grocery Company (BGC) is a Tyler, TX-based regional food chain that has been providing families with quality foods since 1928
- BGC currently operates more than 180 store locations in three states under the banners of Brookshire's Food Stores, Super 1 Foods Stores, Spring Market, and FRESH By Brookshire's
- The Company also operates three distribution facilities, two based in Tyler, TX, and one in Monroe, LA
- BGC is heavily involved in the communities where it operates and is committed to outstanding service, knowing that the customer is its top priority
Company Specialties:
- Customer Service
- Clean Stores
- Quality Food
- Competitive Prices
- Chef Prepared
- Produce
- Bakery
- Deli and Market
Company Website: brookshires.com
ASSUMPTION: Working for BGC offers opportunities for career growth and development within a large, established organization with a strong focus on customer service and community involvement.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the communications department and the broader organization
Reporting Structure: This role reports directly to the Manager of Corporate Communications and works closely with various departments, including Marketing, Public Relations, and Human Resources
Work Arrangement: On-site, with occasional travel to off-site and out of town locations for events and meetings
Growth Opportunities:
- Advancement within the communications department, such as promotions to Manager or Director of Communications
- Expansion into related roles, such as Marketing or Public Relations
- Opportunities to work on high-profile projects and events, gaining valuable experience and exposure
ASSUMPTION: This role offers a clear career path for growth and development within the communications field, with opportunities to gain experience in various aspects of multimedia communications and corporate events.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional office environment
Office Location(s): 1600 W Southwest Loop 323, Tyler, Texas 75701, US
Geographic Context:
- Tyler, Texas, is located in the eastern part of the state, approximately 90 miles east of Dallas
- The city has a population of around 105,000 people and offers a mix of urban and rural living
- Tyler is known for its rich history, cultural attractions, and outdoor recreation opportunities
Work Schedule: Full-time, typically 40 hours per week, with occasional flexible scheduling for events and meetings
ASSUMPTION: Working in Tyler, Texas, offers a blend of urban and rural living, with access to cultural attractions, outdoor recreation, and a lower cost of living compared to larger cities in the region.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening with the Human Resources department
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check
- Final decision and offer
Key Assessment Areas:
- Communication skills, both written and verbal
- Graphic design and multimedia production skills
- Problem-solving abilities and attention to detail
- Adaptability and flexibility in working with various teams and projects
- Cultural fit and alignment with the company's core values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include examples of your multimedia communications work, such as videos, graphics, or written content
- Prepare for interview questions that focus on your communication, graphic design, and multimedia production skills, as well as your ability to work well under pressure and meet tight deadlines
- Research the company and its core values to demonstrate your cultural fit and enthusiasm for the role
ATS Keywords: Multimedia Communications, Graphic Design, Video Editing, Adobe Creative Suite, Microsoft Office, Communication, Event Planning, Corporate Communications, Internal Communications, External Communications, Social Media Management, Content Creation, Problem Solving, Attention to Detail, Time Management, Confidentiality, Driving
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experiences through a thorough interview process.
🛠️ Tools & Technologies
- Adobe Creative Suite (InDesign, Photoshop, Premiere, etc.)
- Microsoft Office applications (Excel, Word, Access, PowerPoint, and Outlook)
- Video and photo editing software (Premiere Pro, Final Cut Pro, etc.)
- Graphic design software (Illustrator, CorelDRAW, etc.)
- Social media management platforms (Hootsuite, Buffer, etc.)
- Content management systems (CMS) and website platforms (WordPress, Drupal, etc.)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency in these areas during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus: BGC strives to exceed industry standards and provide exceptional service to its customers
- Integrity: BGC is committed to conducting business ethically and with the highest standards of integrity
- Respect: BGC values and promotes a culture of respect for its employees, customers, and the communities it serves
- Teamwork: BGC fosters a collaborative work environment where team members support and empower one another
- Accountability: BGC holds its employees accountable for their actions and decisions, encouraging personal growth and development
Work Style:
- Collaborative: This role requires strong communication and teamwork skills to work effectively with various departments and teams
- Adaptable: The role may require occasional flexible scheduling and the ability to work well under pressure and meet tight deadlines
- Creative: Candidates should have a strong creative vision and the ability to develop innovative solutions to communication challenges
- Attention to Detail: This role requires a keen eye for detail and the ability to produce high-quality work consistently
Self-Assessment Questions:
- How do you ensure that your communication materials remain consistent with the company's prescribed style and format standards?
- Can you provide an example of a time when you had to work under pressure to meet a tight deadline, and how did you handle it?
- How do you approach collaborating with various teams and departments to ensure consistent and accurate information?
- Can you describe a situation where you had to adapt to a new tool or technology, and how did you learn to use it effectively?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with the company's core values and work style during the interview process.
⚠️ Potential Challenges
- Working in a fast-paced environment with tight deadlines and multiple projects
- Managing various communication channels and ensuring consistent messaging across platforms
- Collaborating with diverse teams and stakeholders to gather and incorporate feedback on communication materials
- Adapting to changes in company policies, procedures, or branding guidelines
- Occasional travel for events and meetings, which may require overnight stays
ASSUMPTION: Candidates should be prepared to discuss how they have overcome similar challenges in previous roles and how they would approach these potential challenges in this position.
📈 Similar Roles Comparison
- Multimedia Communications Specialist vs. Marketing Coordinator: Both roles require strong communication skills and the ability to create engaging content, but the Marketing Coordinator role focuses more on market research, campaign planning, and analysis, while the Multimedia Communications Specialist role emphasizes graphic design, video production, and event coordination
- Industry-specific context: The retail industry is highly competitive, with a strong focus on customer experience, branding, and promotions. Successful candidates should have a solid understanding of retail trends and consumer behavior
- Career path comparison: Both roles offer opportunities for career growth and advancement within the communications department and the broader organization. However, the Multimedia Communications Specialist role may provide more opportunities for creative expression and technical skill development
ASSUMPTION: Candidates should be prepared to discuss the similarities and differences between this role and related positions, and how their skills and experiences make them a strong fit for this specific role.
📝 Sample Projects
- Developing a comprehensive internal communication plan for a company-wide event, including email campaigns, social media posts, and print materials
- Creating a series of engaging videos for the company's website and social media platforms, showcasing its products, services, and corporate culture
- Designing and implementing a new branding style guide for the company's various communication channels, ensuring consistent and on-brand messaging
ASSUMPTION: Candidates should be prepared to provide examples of their previous work and discuss how their skills and experiences align with the specific project requirements for this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's communication strategy and how this role fits into it?
- How does the company support the professional development and growth of its employees?
- Can you provide an example of a successful multimedia communications campaign the company has implemented, and what made it effective?
- How does the company measure the success of its internal and external communications efforts?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Candidates should be prepared to ask thoughtful questions that demonstrate their interest in the role and the company, and show their ability to contribute to its success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.brookshires.com/job/Tyler-Multimedia-Communications-Specialist-TX-75701/1283112200/
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, including specific examples of your multimedia communications work
- Prepare for interview questions that focus on your communication, graphic design, and multimedia production skills, as well as your ability to work well under pressure and meet tight deadlines
- Research the company and its core values to demonstrate your cultural fit and enthusiasm for the role
- Follow up with the hiring manager or Human Resources department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
