Multimedia Marketing Associate

📌 Core Information

🔹 Job Title: Multimedia Marketing Associate

🔹 Company: Nexstar Media Group, Inc.

🔹 Location: Odessa, Texas, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• New business development and generating advertising revenue
• Establishing relationships with local businesses and presenting targeted advertising solutions
• Collaborating with various teams to build effective long-term advertising campaigns
• Educating clients on advertising solutions and promoting their products or services

ASSUMPTION: This role requires a strong focus on sales and relationship-building, with a mix of creative and strategic thinking.

📋 Key Responsibilities

✅ Establish and maintain credible relationships with the local business community

✅ Collaborate with sales management, creative director, and production manager to build effective long-term advertising campaigns

✅ Make sales calls on prospective clients to develop new accounts

✅ Implement strategies to consistently grow and exceed revenue goals

✅ Prepare and present sales presentations to clients and prospects

✅ Educate clients on how specific types of advertising will help promote their products or services

✅ Provide clients with information regarding rates for advertising placement across all media

✅ Build marketing campaigns for clients across various tactics, including broadcast, digital, and programmatic advertising

✅ Perform other duties as assigned

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple tasks and clients.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of marketing and/or equivalent related experience, with a strong track record of meeting or exceeding monthly and quarterly sales targets

Required Skills:

• Excellent communication and negotiation skills
• Self-motivated, goal-oriented, and a strong team player
• Proficiency in MS Word, Excel, PowerPoint, and the Internet
• Proficiency with CRM software and Microsoft Office Suite
• Knowledge of industry trends and competitive landscape
• Understanding of digital marketing strategies and advertising platforms

Preferred Skills:

• Successful experience in outside sales
• Professional appearance and demeanor

ASSUMPTION: Candidates with experience in broadcast or digital media sales may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $65,000 per year (based on industry standards for a Marketing Associate with 2-5 years of experience in the Odessa, TX area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Nexstar services

Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:30 PM (with flexibility for client needs)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 10,001+ employees (Large enterprise with extensive resources and a national reach)

Founded: 1996 (With over two decades of experience, Nexstar has established itself as a leading local media company)

Company Description:

• Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports, and entertainment content across its television and digital platforms.
• Nexstar owns America’s largest local television broadcasting group, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people.
• The Company’s portfolio of digital assets, including its local TV station websites, The Hill, and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property.

Company Specialties:

• Broadcast television
• Digital media and advertising
• News, sports, and entertainment content production and distribution

Company Website: http://www.nexstar.tv

ASSUMPTION: Nexstar's extensive reach and resources provide ample opportunities for growth and learning within the company.

📊 Role Analysis

Career Level: Mid-level (This role requires a balance of sales, marketing, and client management skills, placing it at the mid-level of the marketing career path)

Reporting Structure: This role reports directly to the Sales Manager or Director of Sales

Work Arrangement: On-site, with flexibility for client meetings and events

Growth Opportunities:

• Advancement to a Senior Marketing Associate or Sales Manager role
• Expansion into digital media sales or management
• Potential relocation to other Nexstar markets for career advancement

ASSUMPTION: With Nexstar's extensive reach and resources, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Corporate office (545 E. John Carpenter Freeway, Suite 700, Irving, TX 75062, US)

Office Location(s): Irving, TX (with frequent travel to the Odessa, TX market)

Geographic Context:

• Odessa, TX is located in West Texas, with a population of approximately 120,000 people
• The area is known for its oil and gas industry, as well as its rich cultural heritage
• Odessa has a semi-arid climate, with hot summers and mild winters

Work Schedule: Full-time, Monday-Friday, 8:30 AM - 5:30 PM (with flexibility for client needs)

ASSUMPTION: The Odessa market offers a unique blend of urban and rural influences, providing a diverse range of clients and advertising opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the sales team and/or other stakeholders
• Final interview with the Sales Manager or Director of Sales
• Background check and reference check (if applicable)

Key Assessment Areas:

• Sales skills and experience
• Communication and presentation skills
• Understanding of advertising platforms and digital marketing strategies
• Problem-solving and analytical skills
• Cultural fit and alignment with Nexstar's values

Application Tips:

• Highlight your sales experience and achievements in your resume and cover letter
• Tailor your application to demonstrate your understanding of the Odessa market and Nexstar's advertising solutions
• Prepare examples of successful advertising campaigns or client presentations to discuss during the interview
• Research Nexstar's company culture and values to ensure a strong fit

ATS Keywords: Sales, Marketing, Advertising, Client Management, Digital Marketing, Broadcast Media, Outside Sales, CRM, MS Office Suite

ASSUMPTION: Nexstar's interview process is designed to assess both your sales skills and cultural fit, with a focus on finding the best candidate for the role and the company.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Advertising platforms (e.g., Google Ads, Facebook Ads, or other digital advertising platforms)
• Presentation software (e.g., PowerPoint or Google Slides)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and market, but proficiency in CRM software and Microsoft Office Suite is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Accountability
• Collaboration
• Innovation

Work Style:

• Results-driven
• Team-oriented
• Adaptable and flexible
• Strong work ethic
• Customer-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, sales-driven environment?
• Are you comfortable working independently and managing multiple clients?
• Do you possess strong communication and presentation skills?
• Are you committed to delivering exceptional customer service and exceeding client expectations?

ASSUMPTION: Nexstar values employees who embody their core values and exhibit a strong work ethic, with a focus on delivering results and exceptional customer service.

⚠️ Potential Challenges

• Managing a diverse portfolio of clients with varying needs and expectations
• Meeting or exceeding monthly and quarterly sales targets in a competitive market
• Adapting to changes in the advertising landscape and digital media trends
• Balancing the demands of multiple clients and projects simultaneously
• Traveling frequently between the Irving and Odessa offices, as needed

ASSUMPTION: These challenges can be overcome with strong organizational skills, a results-driven mindset, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from a traditional Account Executive role in its focus on new business development and generating advertising revenue, rather than managing existing client relationships
• In the broadcast media industry, this role is similar to an Advertising Sales Representative or Media Sales Consultant, with a focus on selling advertising space across various media platforms
• Career paths for this role may include advancement to a Senior Marketing Associate, Sales Manager, or Digital Media Sales Manager position

ASSUMPTION: This role offers a unique blend of sales, marketing, and client management responsibilities, providing a strong foundation for a career in the broadcast media industry.

📝 Sample Projects

• Developing a targeted advertising campaign for a local retail client, utilizing broadcast and digital media channels to maximize reach and engagement
• Creating a comprehensive advertising strategy for a national brand looking to expand its presence in the Odessa market
• Managing a multi-million-dollar advertising budget for a regional automotive dealership, optimizing spend across various media platforms to achieve maximum ROI

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Multimedia Marketing Associate, requiring a strong understanding of advertising platforms, digital marketing strategies, and client management.

❓ Key Questions to Ask During Interview

• How does this role support the overall growth and success of Nexstar Media Group?
• What are the most significant challenges facing the Odessa market, and how can this role address them?
• How does Nexstar support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how are they measured?
• How does Nexstar foster a culture of collaboration and innovation within its sales teams?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding Nexstar's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your sales experience and achievements, as well as your understanding of the Odessa market and Nexstar's advertising solutions
• Prepare examples of successful advertising campaigns or client presentations to discuss during the interview
• Research Nexstar's company culture and values to ensure a strong fit
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.