📌 Core Information
🔹 Job Title: Multimedia Strategist
🔹 Company: PacificSource Health Plans
🔹 Location: Boise, ID
🔹 Job Type: Full-Time
🔹 Category: Multimedia, Video Production
🔹 Date Posted: June 6, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (5% travel)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging video and multimedia content for various platforms
- Collaborating with cross-functional teams to develop multimedia strategies
- Managing the company's YouTube channel and video platform (Wistia)
- Providing communications guidance and training to marketing team members
ASSUMPTION: This role requires a strong understanding of video production, editing, and multimedia software, as well as excellent communication skills to work effectively with various teams.
📋 Key Responsibilities
✅ Script, shoot, edit, and produce video content for company’s social media channels and websites that is consistent with our brand style, product messaging, and industry best practices.
✅ Work with Creative and Marketing colleagues to recommend communication solutions for internal and external audiences, including video and multimedia.
✅ Collaborate with other departments, as needed.
✅ Proofread and edit marketing projects for accuracy and consistency with communication style guidelines.
✅ Provide back up for other marketing team members with collateral and other materials, as needed.
✅ Build and maintain professional, service-oriented relationships with customers throughout the organization.
✅ Build knowledge of company’s products, compliance regulations, policies and procedures that relate to communications.
ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in video production, graphic design, or a related field, or equivalent years of additional relevant experience in lieu of degree required.
Experience: Minimum of five (5) years of multimedia and video production, including writing, editing, proofreading, and publishing experience required. Experience with project management software required. Related healthcare experience, including demonstrated leadership and project management experience preferred.
Required Skills:
- Proficiency in video and design software including Adobe Creative Suite and Microsoft Office
- Strong communication skills, both written and verbal
- Excellent project management skills
- Ability to work collaboratively with cross-functional teams
- Knowledge of healthcare industry and compliance regulations preferred
Preferred Skills:
- Experience with YouTube channel management
- Familiarity with Wistia video platform
- Background in healthcare or related industry
ASSUMPTION: While a degree in a related field is preferred, equivalent experience in lieu of a degree will also be considered for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Multimedia Strategist role with 5-10 years of experience in the healthcare industry)
Benefits:
- Medical, Vision, and Dental Insurance
- Incentive Program
- Paid Time Off and Holidays
- 401(k) Plan
- Volunteer Opportunities
- Tuition Reimbursement and Training
- Life Insurance
- Flexible Spending Account
- Flexible Telecommute Policy
Working Hours: Full-time, 40 hours per week. Hybrid work arrangement with approximately 5% travel required.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: PacificSource Health Plans is a not-for-profit health insurer for people and organizations throughout the Northwest, founded in 1933. They offer medical and dental benefits, self-funded employee benefit programs, flexible spending accounts, health reimbursement arrangements, and COBRA administration services.
Company Size: PacificSource has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1933, with a history of putting an emphasis on human service and taking exceptional care of people and the communities they serve.
Company Description:
- PacificSource is based in Springfield, Oregon with local offices across Oregon, Idaho, Montana, and Washington.
- They have a reputation for taking exceptional care of people and the communities in which they live, work, and play.
- PacificSource offers a range of health insurance products and services to meet the needs of individuals, families, and businesses.
Company Specialties:
- Group and individual health insurance
- Medicare Advantage and Medicaid coverage
- Administrative services
- Self-funded benefit plans
Company Website: PacificSource.com
ASSUMPTION: PacificSource's not-for-profit status and focus on human service may result in a more collaborative and mission-driven work environment compared to for-profit companies.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in multimedia and video production.
Reporting Structure: The Multimedia Strategist will report directly to the Marketing Manager and collaborate with various teams, including Creative, Marketing, and other departments as needed.
Work Arrangement: This is a hybrid role, with approximately 5% travel required. The majority of the work will be performed on-site at the Boise, ID office.
Growth Opportunities:
- Potential to take on more leadership responsibilities as the team grows and evolves
- Opportunities to learn and develop new skills through training and mentorship programs
- Possibility to transition into a more senior role or take on additional responsibilities within the marketing department
ASSUMPTION: Given PacificSource's focus on employee growth and development, there may be opportunities for career advancement within the company for the right candidate.
🌍 Location & Work Environment
Office Type: PacificSource's Boise, ID office is a general office setting with ergonomically configured equipment.
Office Location(s): 408 E. Parkcenter Blvd., Suite 100, Boise, ID 83706, US
Geographic Context:
- Boise, ID is the capital and most populous city in Idaho, with a population of over 220,000
- The city is known for its outdoor recreation opportunities, arts and culture scene, and growing tech industry
- Boise has a semi-arid climate with four distinct seasons, including hot summers and cold winters
Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement and approximately 5% travel required.
ASSUMPTION: Boise's growing tech industry and outdoor recreation opportunities may attract candidates who value a work-life balance and an active lifestyle.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or video interview with the Marketing Manager and other team members
- Final interview with the Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Portfolio review and discussion of past multimedia projects
- Behavioral and situational interview questions focused on problem-solving, collaboration, and communication skills
- Technical assessment or case study to evaluate candidate's understanding of multimedia software and industry best practices
Application Tips:
- Highlight relevant multimedia and video production experience in your resume, with a focus on writing, editing, and project management skills
- Include a portfolio or links to past projects that demonstrate your creativity, technical skills, and ability to work with various teams
- Tailor your cover letter to PacificSource's mission and values, explaining how your skills and experience align with the role and company culture
ATS Keywords: Adobe Creative Suite, Microsoft Office, Video Production, Editing, Project Management, Healthcare Industry, Marketing, Collaboration, Communication
ASSUMPTION: PacificSource's interview process may place a strong emphasis on cultural fit and alignment with the company's mission and values, as well as technical skills and experience.
🛠️ Tools & Technologies
- Adobe Creative Suite (Premiere Pro, Photoshop, In Design, After Effects)
- Microsoft Office (Word, Excel, PowerPoint)
- YouTube channel management tools
- Wistia video platform
- Project management software (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required for this role may evolve over time as PacificSource continues to invest in new technologies and platforms.
👔 Cultural Fit Considerations
Company Values:
- Committed to doing the right thing
- One team working toward a common goal
- Each responsible for customer service
- Open communication at all levels of the company
- Actively participate in efforts to improve communities
- Actively work to advance social justice, equity, diversity, and inclusion
- Encourage creativity, innovation, and the pursuit of excellence
Work Style:
- Collaborative and team-oriented
- Focused on continuous improvement and innovation
- Adaptable and responsive to change
- Committed to open communication and transparency
Self-Assessment Questions:
- Do you align with PacificSource's mission and values, and how do your personal values reflect this?
- How do you approach collaboration and working with cross-functional teams?
- Can you provide an example of a time when you had to adapt to a significant change in a project or work environment?
ASSUMPTION: PacificSource's not-for-profit status and focus on human service may result in a more mission-driven and collaborative work environment compared to for-profit companies.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with various teams and stakeholders to develop multimedia strategies and content
- Keeping up-to-date with industry trends and best practices in video production and multimedia
- Adapting to changes in project scope or priorities
- Balancing creative and administrative tasks
ASSUMPTION: While this role offers a unique opportunity to work in a creative and impactful field, it also presents challenges that require strong organizational skills, adaptability, and the ability to manage multiple projects simultaneously.
📈 Similar Roles Comparison
- Unlike other multimedia roles, this position requires a strong understanding of the healthcare industry and compliance regulations
- PacificSource's not-for-profit status and focus on human service may result in a more mission-driven and collaborative work environment compared to for-profit companies
- This role offers the opportunity to work on a variety of multimedia projects and collaborate with various teams, providing a diverse and dynamic work experience
ASSUMPTION: While this role shares similarities with other multimedia positions, its unique focus on the healthcare industry and PacificSource's mission-driven culture set it apart.
📝 Sample Projects
- Developing a series of videos to educate patients about a new healthcare service or treatment option
- Creating a multimedia campaign to promote a company-wide initiative or event
- Managing the production and distribution of a company-wide newsletter or internal communications
ASSUMPTION: These sample projects are intended to provide a sense of the types of multimedia and video production tasks that may be required for this role, but the specific projects and responsibilities may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does PacificSource support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does PacificSource measure the success and impact of its multimedia and video content?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, as well as assess their fit for the position and potential for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant multimedia and video production experience, with a focus on writing, editing, and project management skills
- Write a cover letter that demonstrates your understanding of PacificSource's mission and values, and explains how your skills and experience align with the role and company culture
- Prepare a portfolio or links to past projects that showcase your creativity, technical skills, and ability to work with various teams
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
