Multiple Use Strategy and Marketing Strategy Planning - Ecosystem Utilization Promotion Office(C&M)

📌 Core Information

🔹 Job Title: Multiple Use Strategy and Marketing Strategy Planning - Ecosystem Utilization Promotion Office (C&M)

🔹 Company: Rakuten

🔹 Location: Tokyo, Japan

🔹 Job Type: Full-time

🔹 Category: Business & Strategy

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Collaborating with various businesses within Rakuten's Commerce & Marketing Company to formulate and implement effective user acquisition measures for Rakuten Mobile.
• Analyzing user data to plan effective marketing strategies and promote cross-utilization of services.
• Working in a small, elite team with diverse backgrounds in an open atmosphere.
• Contributing to the growth and success of Rakuten's ecosystem by maximizing synergies with Rakuten Mobile.

ASSUMPTION: This role requires strong collaboration, data analysis, and strategic planning skills. It is ideal for candidates who thrive in a fast-paced, challenging environment and are eager to make a significant impact on Rakuten's overall revenue and ROI.

📋 Key Responsibilities

✅ Collaborate with each business within the Commerce & Marketing Company to formulate and implement effective Rakuten Mobile user acquisition measures.

✅ Analyze and utilize user data within Rakuten's ecosystem to plan effective measures.

✅ Develop plans to acquire Rakuten Mobile users and cross-use them to each business based on market trends, competitive analysis, and the characteristics of each business.

✅ Support the planning and execution of marketing initiatives for each business.

✅ Maintain and update management figures and marketing data.

ASSUMPTION: This role requires a strong understanding of marketing strategies, data analysis, and business intelligence tools. It is essential to stay updated with market trends and competitive analysis to make informed decisions.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: At least 2 years of working experience

Required Skills:

• Proficient in BI tools (Domo, Tableau)
• Advanced PowerPoint and Excel skills
• Strong data analysis skills
• Excellent communication and collaboration skills
• Fluency in Japanese and English (TOEIC score exceeding 800 or equivalent)

Preferred Skills:

• Knowledge of Rakuten's services
• Marketing experience

ASSUMPTION: While marketing experience is preferred, candidates with strong analytical skills and a willingness to learn can also excel in this role. Familiarity with Rakuten's services is beneficial but not strictly required.

💰 Compensation & Benefits

Salary Range: ¥5,000,000 - ¥7,000,000 per year (Estimated based on industry standards for similar roles at Rakuten)

Benefits:

• Comprehensive health insurance
• Retirement benefits
• Employee discounts on Rakuten services
• Opportunities for professional development and growth

Working Hours: 40 hours per week, with flexible working hours and remote work options available

ASSUMPTION: The salary range is estimated based on industry standards for similar roles at Rakuten. Actual compensation may vary based on experience and performance.

📌 Applicant Insights 🔍 Company Context

Industry: Rakuten operates in the e-commerce, fintech, digital content, and communications sectors, with a focus on empowering individuals, communities, businesses, and society through its services.

Company Size: Rakuten has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: 1997, in Tokyo, Japan

Company Description:

• Rakuten is a global leader in internet services, offering a wide range of products and services, including e-commerce, fintech, digital content, and communications.
• The company is committed to empowering its members and fostering a culture of innovation, collaboration, and continuous improvement.
• Rakuten's mission is to create a world where people can freely enjoy the joy of shopping and the joy of living.

Company Specialties:

• E-commerce (Rakuten Ichiba, Rakuten Books, etc.)
• Card & Payments
• Life & Leisure support services
• Communications & Energy & Mobile
• Investment
• Sports
• Digital Contents
• Open EC
• AD
• Affiliate
• Securities
• Bank
• Insurance
• Travel
• Mobile
• Mobile Network Operator
• Telecommunications
• and Artificial Intelligence

Company Website: https://global.rakuten.com/corp/

ASSUMPTION: Rakuten's diverse range of services and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the manager of the Ecosystem Utilization Promotion Office (C&M).

Work Arrangement: On-site, with flexible working hours and remote work options available

Growth Opportunities:

• Advancement to senior roles within the Ecosystem Utilization Promotion Office or other departments
• Expansion of responsibilities based on performance and demonstrated skills
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: This role offers significant growth opportunities for candidates who demonstrate strong performance and a willingness to take on new challenges.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Rakuten Crimson House, 1-14-1 Tamagawa, Setagaya-ku, Tokyo 158-0094, JP

Geographic Context:

• Tokyo is a bustling, multicultural city with a vibrant economy and numerous entertainment and leisure options
• The office is located in the Futakotamagawa area, offering easy access to public transportation and shopping amenities
• The area is known for its green spaces and family-friendly atmosphere

Work Schedule: Monday to Friday, with flexible working hours and remote work options available

ASSUMPTION: The office location offers a convenient and enjoyable work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication and collaboration skills
• Cultural fit and alignment with Rakuten's values
• Technical skills, including proficiency in BI tools, PowerPoint, and Excel

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Rakuten's services and the role's responsibilities in your application materials
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication, and collaboration abilities

ATS Keywords: BI tools, data analysis, marketing strategy, user acquisition, cross-utilization, market trends, competitive analysis, PowerPoint, Excel

ASSUMPTION: Rakuten's application process is designed to assess candidates' skills, cultural fit, and alignment with the company's values and the role's requirements.

🛠️ Tools & Technologies

• BI tools: Domo, Tableau
• Microsoft Office Suite: PowerPoint, Excel
• Other tools and technologies may be required based on the specific needs of the role

ASSUMPTION: Candidates should be proficient in the required BI tools and Microsoft Office Suite. Familiarity with other tools and technologies relevant to the role is beneficial but not strictly required.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Innovation
• Happiness
• Sincerity
• Gratitude

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on continuous improvement and learning

Self-Assessment Questions:

• Do you thrive in a collaborative, fast-paced work environment?
• Are you committed to empowering others and fostering a culture of innovation?
• Do you have strong problem-solving skills and a willingness to learn and adapt?

ASSUMPTION: Candidates who align with Rakuten's values and work style are more likely to succeed and find fulfillment in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Collaborating effectively with diverse teams and stakeholders
• Adapting to changes in the market and competitive landscape
• Maintaining a strong work-life balance in a demanding role

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is unique in its focus on maximizing synergies between Rakuten's Commerce & Marketing Company and Rakuten Mobile
• Similar roles in other companies may focus on marketing strategy, user acquisition, or data analysis, but this role combines all these aspects
• Career paths in this role may lead to senior positions within the Ecosystem Utilization Promotion Office or other departments, as well as opportunities to work on high-impact projects and initiatives

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing strategy, data analysis, and user acquisition, with a focus on maximizing synergies between Rakuten's Commerce & Marketing Company and Rakuten Mobile.

📝 Sample Projects

• Developing and implementing a marketing strategy to acquire Rakuten Mobile users for a specific business within the Commerce & Marketing Company
• Analyzing user data to identify trends and opportunities for cross-utilization between Rakuten Mobile and other Rakuten services
• Collaborating with a business to create a user acquisition campaign that leverages the strengths of both Rakuten Mobile and the business

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, which requires strong analytical, strategic, and collaborative skills.

❓ Key Questions to Ask During Interview

• How does this role contribute to Rakuten's overall growth and success?
• What are the most significant challenges facing the Ecosystem Utilization Promotion Office, and how can this role address them?
• How does Rakuten support the professional development and growth of its employees?
• What is the team structure and dynamic within the Ecosystem Utilization Promotion Office?
• How does this role collaborate with other departments and businesses within Rakuten?

ASSUMPTION: These questions help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application and potential fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication, and collaboration abilities
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.