📌 Core Information
🔹 Job Title: Music Marketing Manager – Korea (Disney Music Group)
🔹 Company: The Walt Disney Company
🔹 Location: Seoul, South Korea
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading localized music marketing strategies for Disney's content in Korea
- Collaborating with global stakeholders and regional creative teams
- Overseeing end-to-end campaigns from creative planning to launch
- Building relationships with key partners and resolving rights issues
- Driving audience engagement through innovative campaigns
ASSUMPTION: This role requires a high level of cultural fluency and understanding of the Korean music industry to effectively lead marketing strategies tailored to the local audience.
📋 Key Responsibilities
✅ Lead the development and execution of localized marketing strategies for Disney’s music content in Korea
✅ Own and manage end-to-end campaigns across soundtracks, catalog releases, and Korean local productions
✅ Collaborate with internal teams and external partners to ensure smooth music and video release processes
✅ Oversee the collection of legal documentation from Korean songwriters and manage cue sheet creation and delivery
✅ Build and maintain strong relationships with key partners to resolve rights, publishing, or campaign-related issues
✅ Serve as the local lead for Disney Concerts-related initiatives, collaborating with presenters and media to amplify reach and drive audience engagement
✅ Provide onboarding and guidance to music directors and production companies to ensure creative and legal alignment with Disney’s standards
✅ Create clear, insightful weekly reports for regional and global teams, highlighting performance, audience insights, and growth opportunities
✅ Partner with digital marketing and social media teams to craft campaigns that resonate across platforms
✅ Track campaign performance using analytics tools and surface actionable insights to refine strategy and optimize impact
✅ Support administrative and publishing processes when needed, ensuring all music-related documentation and reporting is accurate and timely
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple high-visibility projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum 7 years of experience in music marketing, entertainment, digital media, or a related field
Required Skills:
- Proven ability to lead cross-functional campaigns from concept through execution and analysis
- Strong knowledge of the Korean music industry, including local licensing, publishing, and concert promotion practices
- Fluent in Korean and English, with excellent communication and stakeholder management skills
- Digitally savvy, with hands-on experience using analytics and campaign management tools
- Proficiency in Microsoft Office Suite, Adobe Creative tools (Photoshop, After Effects, InDesign), Keynote/PowerPoint, and project management tools like Airtable
- A passion for music and an instinct for what captures audiences in a rapidly changing content environment
Preferred Skills:
- Experience working with global entertainment brands
- Familiarity with Disney's content and brand guidelines
ASSUMPTION: While not explicitly stated, experience in the music industry and familiarity with Disney's content and brand are likely to be highly valued for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in South Korea with 7+ years of experience, the estimated salary range is ₩70,000,000 - ₩90,000,000 per year. This is an estimate and the actual salary may vary based on factors such as performance and experience.
Benefits:
- Health insurance and retirement plans
- Employee discounts on Disney products and services
- Opportunities for professional development and growth
- Work-life balance initiatives
Working Hours: Full-time position with standard working hours, but may require flexibility to accommodate project deadlines and global team collaboration
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. The Walt Disney Company is a global leader in entertainment, with a diverse portfolio of brands including Disney, Pixar, Marvel, Lucasfilm, and National Geographic.
Company Size: 10,001+ employees. As a large corporation, The Walt Disney Company offers extensive resources and opportunities for professional growth.
Founded: 1992. The Walt Disney Company was founded by Walt Disney and has since grown into a global entertainment empire.
Company Description:
- Immersive storytelling and magical experiences across various platforms, including theme parks, movies, TV shows, and streaming services
- Commitment to diversity, inclusion, and creating a positive impact on communities worldwide
- Focus on innovation and leveraging technology to enhance storytelling and audience engagement
Company Specialties:
- Theme park operations and management
- Motion picture and television production and distribution
- Direct-to-consumer streaming services
- Consumer products and interactive media
Company Website: https://www.disney.com/
ASSUMPTION: The Walt Disney Company's extensive resources and global reach provide ample opportunities for professional growth and development within the organization.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a high degree of autonomy and strategic decision-making, indicating a mid- to senior-level position within the organization.
Reporting Structure: This role reports directly to the Regional Marketing Director for Korea and collaborates with global stakeholders and regional creative teams.
Work Arrangement: On-site, with flexibility for remote work when needed to accommodate global team collaboration or project requirements.
Growth Opportunities:
- Potential to take on additional responsibilities or lead larger campaigns as experience and performance dictate
- Opportunities to work on high-profile projects and collaborate with global teams
- Access to professional development resources and training programs offered by the company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a creative and collaborative culture.
Office Location(s): Seoul, South Korea
Geographic Context:
- Seoul is the capital and largest city of South Korea, with a population of over 9.9 million people
- Korea's music industry is dynamic and diverse, with a strong focus on K-pop and a growing interest in independent and international music
- Seoul offers a vibrant cultural scene, with numerous music venues, festivals, and events throughout the year
Work Schedule: Standard full-time working hours, with flexibility to accommodate project deadlines and global team collaboration.
ASSUMPTION: The location and work environment of this role provide ample opportunities for cultural immersion and engagement with the local music industry.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess communication skills and cultural fit
- In-depth behavioral interviews to evaluate problem-solving skills, strategic thinking, and leadership potential
- Case studies or presentations to demonstrate campaign planning and execution abilities
- Final interviews with key stakeholders to assess cultural fit and alignment with company values
Key Assessment Areas:
- Cultural fluency and understanding of the Korean music industry
- Strategic thinking and campaign planning abilities
- Communication and stakeholder management skills
- Analytical and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in music marketing and the Korean music industry
- Demonstrate your understanding of Disney's content and brand by referencing specific examples or campaigns
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments in campaign planning, execution, and analysis
ATS Keywords: Music Marketing, Campaign Management, Korean Music Industry, Stakeholder Management, Analytics, Digital Media, Creative Planning, Localized Marketing Strategies
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on cultural fit and relevant industry experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative tools (Photoshop, After Effects, InDesign)
- Keynote/PowerPoint for presentations
- Project management tools like Airtable
- Analytics and campaign management tools (specific tools not mentioned in the job description)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the projects they work on.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Quality and excellence
- Collaboration and teamwork
- Integrity and respect
- Diversity and inclusion
Work Style:
- Creative and strategic thinking
- Strong communication and collaboration skills
- Ability to work independently and manage multiple projects simultaneously
- Adaptability and flexibility in a dynamic and changing environment
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in the Korean music industry?
- Can you provide an example of a successful localized marketing campaign you've led in the past, and how you adapted your strategy to resonate with the local audience?
- How do you balance the need for creative innovation with the requirement to adhere to Disney's brand guidelines and standards?
ASSUMPTION: Cultural fit is a critical factor in the hiring process for this role, with a strong emphasis on creativity, collaboration, and adaptability.
⚠️ Potential Challenges
- Managing multiple high-visibility projects simultaneously, requiring strong organizational skills and time management
- Navigating the complexities of the Korean music industry and local licensing, publishing, and concert promotion practices
- Balancing global priorities with local audience preferences and cultural sensitivities
- Adapting to a dynamic and changing content environment, with a constant need for innovation and creativity
ASSUMPTION: These challenges require a high degree of adaptability, strategic thinking, and cultural fluency to successfully navigate the complexities of the role.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a deep understanding of the Korean music industry and local licensing practices
- While the role focuses on music marketing, it also involves elements of concert promotion and event management, requiring a broad range of skills and experience
- Career progression in this role may involve taking on additional responsibilities or leading larger campaigns, with opportunities to advance to senior marketing or management positions within the organization
ASSUMPTION: This role offers unique challenges and opportunities compared to other marketing positions, with a strong focus on the Korean music industry and a broad range of responsibilities.
📝 Sample Projects
- Developing and executing a localized marketing campaign for a global Disney release, tailored to the Korean audience and leveraging local trends and platforms
- Collaborating with Korean production companies to ensure creative and legal alignment with Disney's standards for a local production
- Managing the legal documentation process for a Korean songwriters' collective, ensuring all necessary paperwork is collected and delivered accurately and on time
ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the level of detail required for this role, highlighting the need for strong organizational skills and attention to detail.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader regional marketing strategy for Disney Music Group, and what are the key priorities for the first 90 days in the position?
- Can you describe the team structure and dynamics, and how this role will collaborate with other departments and external partners?
- What are the most challenging aspects of working in the Korean music industry, and how has the company addressed these challenges in the past?
- How does the company support the professional development and growth of its employees, particularly in roles like this one?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These questions demonstrate a strategic and forward-thinking approach to the role, showing a strong interest in the company's goals and the candidate's potential for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in music marketing and the Korean music industry
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments in campaign planning, execution, and analysis
- Research Disney's content and brand to demonstrate your understanding and enthusiasm for the company's work
- Follow up with a thank-you note after your interview, expressing your appreciation for the opportunity to discuss the role and reiterating your interest and qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
