NA Brand Manager

📌 Core Information

🔹 Job Title: NA Brand Manager

🔹 Company: High Country Beverage Corp

🔹 Location: Johnstown, Colorado

🔹 Job Type: Full-Time, On-site

🔹 Category: Food and Beverage Services

🔹 Date Posted: May 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving sales and distribution growth for assigned non-alcoholic beverage brands
• Executing annual business plans and achieving sales targets
• Managing budgets and leveraging strategic plans to maximize brand performance
• Providing weekly training to sales staff and developing brand-specific sales initiatives
• Monitoring key financial and sales metrics to support sales team performance

ASSUMPTION: This role requires a strong understanding of the non-alcoholic beverage market and the ability to analyze and interpret chain planners. The ideal candidate will have experience in brand management or a related field and be highly organized, detail-oriented, and self-driven.

📋 Key Responsibilities

✅ Serve as the primary point of contact and advocate for assigned non-alcoholic beverage suppliers and High Country Beverage

✅ Execute annual business plans, achieve sales and distribution goals, and drive retail activation for assigned brands

✅ Manage budgets and leverage strategic plans to maximize brand performance and achieve shared business objectives

✅ Provide weekly training to High Country Beverage sales staff on brand attributes and effective selling techniques

✅ Develop and communicate brand-specific sales initiatives and incentive programs

✅ Integrate supplier marketing programs into High Country Beverage’s sales strategies

✅ Monitor key financial and sales metrics and support the sales team in achieving their performance targets

ASSUMPTION: This role requires strong analytical and math skills, as well as the ability to work cross-functionally with multiple teams. The ideal candidate will have excellent public speaking and presentation skills and be able to adhere to strict deadlines and communicate effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in brand management, marketing, or a related field

Required Skills:

• Ability to analyze and interpret chain planners for the non-alcoholic beverage segment
• Proficient with technology
• Superior analytical and math skills
• Highly organized and detail-oriented
• Ability to work cross-functionally with multiple different teams
• Self-driven and results-oriented with a positive, team-first attitude
• Adhering to strict deadlines and timely communication
• Self-starter and highly motivated

Preferred Skills:

• Experience in the beverage industry
• Fluency in Spanish

ASSUMPTION: While a Bachelor's degree is preferred, High Country Beverage may consider candidates with equivalent experience and a proven track record of success in brand management or a related field.

💰 Compensation & Benefits

Salary Range: $67,000 - $90,000 (based on experience)

Benefits:

• Medical, dental, and vision insurance
• Paid vacation and up to 20 days paid time off in the first year
• Bi-weekly pay with optional on-demand pay
• 401(k) match: up to 5% of contributions, with a 2-year vesting period for company contributions
• Generous discounts on beverages
• Collaborative work environment with a focus on teamwork and professional development
• Opportunity to advance your career in the beverage industry
• Fun perks: sample new brews at company happy hours, attend company parties, and get taxi reimbursement to promote safe fun

Working Hours: Full-time, Monday-Friday

ASSUMPTION: The salary range provided is based on industry standards for brand manager roles in the beverage industry. However, the final salary offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: High Country Beverage Corp is a privately-held company in the Food and Beverage Services industry, with a focus on distributing beer, cutting-edge beverages, and heavily decorated craft brews.

Company Size: High Country Beverage has 51-200 employees, making it a mid-sized company. This size allows for a collaborative work environment with opportunities for professional development and career advancement.

Founded: High Country Beverage was founded in 1996 and has since grown to become a top performer in volume trends, distribution, and retail execution. The company acquired Colorado Beverage Distributing, Inc. in 2012, expanding its operations to two additional locations on the Western Slope.

Company Description:

• High Country Beverage is an independent, family-owned company that serves as Colorado's premier distributor for some of America’s most beloved beer, cutting-edge beverages, and heavily decorated craft brews.
• The company provides superior service to its customers and maintains the quality of its products at the highest standards possible.
• High Country Beverage expects and rewards aggressive sales efforts that result in beverage sales growth for its retailers and increased profitable market share for the company and its suppliers.

Company Specialties:

• Distribution of beer, cutting-edge beverages, and heavily decorated craft brews
• Superior customer service
• Brand management and marketing

Company Website: http://highcountrybeverage.com/

ASSUMPTION: High Country Beverage's focus on customer service and brand management makes it an attractive employer for candidates seeking a career in the beverage industry. The company's growth and success indicate a strong commitment to its employees and suppliers.

📊 Role Analysis

Career Level: The NA Brand Manager role is a mid-level position that reports directly to the Marketing Manager. This role offers opportunities for professional growth and career advancement within the company.

Reporting Structure: The NA Brand Manager will report directly to the Marketing Manager and work closely with the sales team, as well as cross-functionally with multiple teams within the company.

Work Arrangement: This is an on-site, full-time position with standard business hours, Monday-Friday. However, the role may require occasional work outside of standard hours to meet deadlines or attend events.

Growth Opportunities:

• Advancement to a senior brand management role or marketing management role
• Expansion of responsibilities to include additional brands or product categories
• Opportunities to work on special projects or initiatives that drive company growth and success

ASSUMPTION: High Country Beverage's commitment to professional development and career advancement makes this role an attractive opportunity for candidates seeking to grow their careers in the beverage industry.

🌍 Location & Work Environment

Office Type: High Country Beverage's headquarters is located in Johnstown, Colorado, with additional offices in Grand Junction and Montrose. The company offers a collaborative work environment with a focus on teamwork and professional development.

Office Location(s): 4200 Ronald Reagan Blvd, Johnstown, CO 80534, US

Geographic Context:

• Johnstown is located in northern Colorado, approximately 30 miles north of Denver
• The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
• High Country Beverage's location in Johnstown allows for easy access to major highways and transportation networks

Work Schedule: Full-time, Monday-Friday, with occasional work outside of standard hours as needed

ASSUMPTION: High Country Beverage's location in Johnstown, Colorado, offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions. The company's collaborative work environment and focus on teamwork make it an attractive employer for candidates seeking a rewarding career in the beverage industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the Marketing Manager
• Final interview with the CEO or another senior leader
• Background check and drug screen

Key Assessment Areas:

• Brand management and marketing skills
• Analytical and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant brand management and marketing experience
• Be prepared to discuss your understanding of the non-alcoholic beverage market and your ability to analyze and interpret chain planners
• Demonstrate your strong analytical and math skills and provide examples of your ability to work cross-functionally with multiple teams
• Showcase your positive, team-first attitude and commitment to achieving results

ATS Keywords: Non-Alch, Brand Manager, Marketing, Sales, Chain Planners, Non-Alcoholic Beverage, Brand-specific Sales Initiatives, Incentive Programs, Strategic Plans, Budget Management, Key Financial Metrics, Sales Targets, Retail Activation, Training, Presentation Skills, Analytical Skills, Math Skills, Cross-Functional Teams, Teamwork, Professional Development, Career Advancement

ASSUMPTION: High Country Beverage's interview process is designed to assess the candidate's brand management and marketing skills, as well as their cultural fit and alignment with the company's values. The company uses an Applicant Tracking System (ATS) to manage and review applications, so including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Salesforce or other CRM platforms
• Google Analytics or other web analytics tools
• Social media management tools (e.g., Hootsuite, Sprout Social)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's needs. However, proficiency with Microsoft Office Suite and familiarity with CRM platforms and web analytics tools are essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Teamwork
• Accountability
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving sales targets
• Adaptable and able to work in a fast-paced environment
• Strong communication and presentation skills

Self-Assessment Questions:

• Do you have a strong understanding of the non-alcoholic beverage market and the ability to analyze and interpret chain planners?
• Are you highly organized, detail-oriented, and able to work cross-functionally with multiple teams?
• Do you have excellent public speaking and presentation skills, and are you able to adhere to strict deadlines and communicate effectively?
• Are you self-driven, results-oriented, and committed to achieving sales targets and driving brand performance?
• Do you align with High Country Beverage's company values and work style?

ASSUMPTION: High Country Beverage's company values and work style are essential considerations for candidates seeking a career with the company. The ideal candidate will be highly organized, detail-oriented, and able to work cross-functionally with multiple teams. They will also have excellent communication and presentation skills, be self-driven, results-oriented, and committed to achieving sales targets and driving brand performance.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with changing priorities and deadlines
• Managing multiple brands and product categories simultaneously
• Developing and implementing strategic plans to maximize brand performance and achieve shared business objectives
• Monitoring key financial and sales metrics and supporting the sales team in achieving their performance targets
• Occasional work outside of standard hours to meet deadlines or attend events

ASSUMPTION: High Country Beverage's fast-paced, dynamic environment and focus on achieving sales targets and driving brand performance may present challenges for candidates who are not comfortable working in a high-pressure, results-driven environment. However, the company's commitment to professional development and career advancement makes this role an attractive opportunity for candidates seeking to grow their careers in the beverage industry.

📈 Similar Roles Comparison

• Brand Manager (Beverage Industry)
• Responsible for driving sales and distribution growth for assigned beverage brands
• Executing annual business plans and achieving sales targets
• Managing budgets and leveraging strategic plans to maximize brand performance
• Providing training and developing brand-specific sales initiatives and incentive programs
• Monitoring key financial and sales metrics and supporting the sales team in achieving their performance targets
• Brand Manager (Consumer Packaged Goods)
• Responsible for driving sales and market share growth for assigned consumer packaged goods brands
• Developing and implementing marketing strategies and campaigns to increase brand awareness and drive sales
• Managing budgets and allocating resources to maximize brand performance
• Collaborating with cross-functional teams to develop and launch new products and product lines
• Monitoring key performance indicators (KPIs) and adjusting strategies as needed to achieve sales targets
• Senior Brand Manager (Beverage Industry)
• Responsible for leading a team of brand managers and driving sales and distribution growth for a portfolio of beverage brands
• Developing and implementing strategic plans to maximize brand performance and achieve shared business objectives
• Managing budgets and allocating resources to support brand growth and innovation
• Collaborating with cross-functional teams to develop and launch new products and product lines
• Monitoring key performance indicators (KPIs) and adjusting strategies as needed to achieve sales targets

ASSUMPTION: High Country Beverage's NA Brand Manager role is similar to brand manager roles in the beverage industry, with a focus on driving sales and distribution growth for assigned non-alcoholic beverage brands. However, the specific responsibilities and requirements of the role may vary depending on the company's needs and the candidate's experience.

📝 Sample Projects

• Developing and implementing a strategic plan to increase market share for an assigned non-alcoholic beverage brand
• Analyzing chain planners and programming for the non-alcoholic beverage segment to identify opportunities for brand growth and expansion
• Collaborating with the sales team to develop and execute a retail activation campaign to drive sales and increase brand visibility
• Monitoring key financial and sales metrics and adjusting strategies as needed to achieve sales targets and maximize brand performance
• Providing training and developing brand-specific sales initiatives and incentive programs to support the sales team in achieving their performance targets

ASSUMPTION: High Country Beverage's NA Brand Manager role involves a wide range of responsibilities and projects, from strategic planning and analysis to sales and marketing initiatives. The ideal candidate will have experience in brand management or a related field and be able to work cross-functionally with multiple teams to achieve sales targets and drive brand performance.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing and sales strategy for High Country Beverage?
• What are the biggest challenges facing the non-alcoholic beverage market, and how can this role help address them?
• How does High Country Beverage support the professional development and career advancement of its employees?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
• How does High Country Beverage foster a collaborative and team-oriented work environment, and what are some examples of team-building initiatives or activities?

ASSUMPTION: High Country Beverage's interview process is designed to assess the candidate's brand management and marketing skills, as well as their cultural fit and alignment with the company's values. The company values collaboration and teamwork, so asking questions about the company's work environment and team-building initiatives can help demonstrate your interest in and alignment with the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant brand management and marketing experience
• Prepare for your interview by researching High Country Beverage's company values and work style, and practicing your responses to common interview questions
• If selected for an interview, be prepared to discuss your understanding of the non-alcoholic beverage market and your ability to analyze and interpret chain planners
• Follow up with the HR department one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.