[NDKSB] Global Head of Marketing, Etnies

📌 Core Information

🔹 Job Title: Global Head of Marketing, Etnies

🔹 Company: Nidecker Group

🔹 Location: Rolle, Vaud, Switzerland

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Setting and executing global marketing strategy for Etnies
• Leading a high-performing global marketing team
• Evolving Etnies' global brand identity and voice
• Guiding digital strategies and cross-market coordination
• Collaborating with product and sales teams for go-to-market strategies

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of global marketing trends and consumer behavior.

📋 Key Responsibilities

✅ Develop and lead Etnies' global marketing strategy

✅ Oversee campaign planning and execution across key markets

✅ Build and lead a high-performing global marketing team

✅ Own and evolve Etnies' global brand identity, voice, and narrative

✅ Collaborate with product and sales teams to support go-to-market strategies

✅ Guide digital strategy including e-commerce marketing, social media, CRM, influencer, and ambassador programs

✅ Cultivate meaningful relationships with athletes, creators, communities, and cultural partners

✅ Monitor market trends, consumer behavior, and brand performance through data, insights, and research

✅ Manage and report on marketing budgets and KPIs

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of global marketing leadership experience in footwear, streetwear, lifestyle, or action sports industries

Required Skills:

• Proven track record of building and leading global brands with deep cultural relevance
• Strong digital acumen and experience leading omnichannel strategies
• Experience working within or across multi-brand groups or holding companies
• Authentic passion for and understanding of skateboarding, BMX, snowboarding, or adjacent cultures
• Fluent in English; additional languages (especially French or German) are a strong advantage
• Strong communication, leadership, and cross-cultural collaboration skills

Preferred Skills:

• Experience in the Swiss job market or working with European brands
• Familiarity with the Nidecker Group and its brands

ASSUMPTION: Candidates with experience in the action sports industry and a strong understanding of its unique culture will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: CHF 150,000 - 200,000 per year (estimated, based on experience and industry standards for a senior marketing role in Switzerland)

Benefits:

• Health insurance
• Pension plan
• Employee discounts on Nidecker Group products
• Flexible working hours

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for meetings and events)

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. The final salary will be determined through the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: The Nidecker Group operates in the action sports industry, focusing on board sports and lifestyle brands. The global action sports market is projected to reach USD 103.1 billion by 2025, growing at a CAGR of 4.2% during the forecast period (2020-2025).

Company Size: The Nidecker Group has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact. As a family-owned business, the company culture emphasizes innovation, passion, and collaboration.

Founded: In 1887, the Nidecker Group began as master craftsmen making wooden wheels and tables in the Swiss Alps. The company has since evolved into a leading action sports company, with a rich history and strong brand portfolio.

Company Description:

• The Nidecker Group is home to innovative and inspirational board sports and lifestyle brands, including Etnies, Nidecker, Jones, and #YES.
• The company's mission is to inspire and enable athletes to lead the progression of their sport by creating, operating, and accelerating industry-leading brands internationally.
• The Nidecker Group is committed to sustainability, with many of its brands adopting eco-friendly materials and practices in their products.

Company Specialties:

• Snowboard, stand-up paddle, and snowboard binding, boot, and apparel manufacturing
• Worldwide distribution and retail operations
• Brand management and marketing for multiple action sports and lifestyle brands

Company Website: https://www.nidecker.group/

ASSUMPTION: The Nidecker Group's family-owned structure and long history in the action sports industry contribute to a unique company culture that values passion, innovation, and collaboration.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the CEO of the Nidecker Group. The Global Head of Marketing will oversee the marketing efforts for Etnies and collaborate with other brand managers within the group.

Reporting Structure: The Global Head of Marketing will have a global marketing team reporting to them, including regional and functional leads (digital, brand, retail, content, etc.).

Work Arrangement: This role is on-site, based in Rolle, Switzerland. However, it may require occasional travel to other Nidecker Group offices and events around the world.

Growth Opportunities:

• As a senior leadership role, this position offers the opportunity to shape the future of Etnies and the Nidecker Group's marketing strategy.
• With the company's focus on innovation and growth, there may be opportunities for the Global Head of Marketing to expand their team or take on additional responsibilities within the group.
• This role provides exposure to a diverse range of marketing disciplines and global markets, offering a wealth of learning and development opportunities.

ASSUMPTION: The Global Head of Marketing role is a critical position within the Nidecker Group, with significant potential for impact and growth.

🌍 Location & Work Environment

Office Type: The Nidecker Group's headquarters in Rolle, Switzerland, offers a modern and collaborative work environment, with open-plan offices and dedicated meeting spaces.

Office Location(s): Rolle, Switzerland (headquarters); Truckee, California, USA (North American office)

Geographic Context:

• Rolle is a picturesque town located on the shores of Lake Geneva, offering a high quality of life with easy access to outdoor activities, cultural attractions, and international transportation links.
• Switzerland is known for its strong economy, political stability, and high standard of living, making it an attractive location for both work and leisure.
• The action sports industry has a strong presence in Europe, with many key markets and cultural hubs within close proximity to Rolle.

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. However, the role may require flexibility to accommodate meetings, events, and global time zones.

ASSUMPTION: The Nidecker Group's Rolle headquarters offers a dynamic and engaging work environment, with easy access to the great outdoors and vibrant cultural scenes.

💼 Interview & Application Insights

Typical Process:

• Online application review and initial screening
• Phone or video call with the HR department to discuss the role and company culture
• In-depth interview with the CEO and/or other senior leaders within the Nidecker Group
• Case study or presentation task to assess strategic thinking and marketing skills
• Final interview and offer

Key Assessment Areas:

• Global marketing strategy and vision
• Leadership and team management skills
• Digital marketing acumen and omnichannel strategy experience
• Cultural relevance and understanding of the action sports industry
• Adaptability and flexibility in a dynamic, global role

Application Tips:

• Tailor your resume and cover letter to highlight your global marketing experience, leadership skills, and passion for the action sports industry.
• Prepare for interview questions that assess your strategic thinking, problem-solving, and cultural fit with the Nidecker Group.
• Research the Nidecker Group's brand portfolio and understand the unique attributes of each brand, with a focus on Etnies.

ATS Keywords: Global marketing, brand positioning, campaign execution, digital marketing, retail marketing, community relations, cross-market coordination, team leadership, e-commerce marketing, social media, CRM, influencer programs, market trends analysis, budget management, communication skills, cultural relevance, action sports industry, skateboarding, BMX, snowboarding

ASSUMPTION: The Nidecker Group's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce, or similar)
• Social media management tools (e.g., Hootsuite, Buffer, or similar)
• SEO and analytics tools (e.g., Google Analytics, SEMrush, or similar)
• Project management software (e.g., Asana, Trello, or similar)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, or similar)

ASSUMPTION: The Global Head of Marketing will be expected to have a strong working knowledge of marketing technologies and tools, with the ability to adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion: The Nidecker Group is driven by a deep love for board sports and a commitment to inspiring athletes and communities.
• Innovation: The company values creativity, experimentation, and continuous improvement in all aspects of its business.
• Collaboration: The Nidecker Group fosters a culture of teamwork, open communication, and mutual respect among its employees.

Work Style:

• Dynamic and fast-paced, with a focus on results and impact
• Global and cross-cultural, with a need for adaptability and flexibility
• Creative and entrepreneurial, with a strong emphasis on innovation and problem-solving

Self-Assessment Questions:

• How do you embody the Nidecker Group's values of passion, innovation, and collaboration in your work?
• How have you successfully led global marketing teams and adapted to diverse cultural contexts in previous roles?
• Can you provide an example of a time when you drove innovation and creativity in a marketing campaign or strategy?

ASSUMPTION: The Nidecker Group's company culture values passion, innovation, and collaboration, seeking candidates who align with these principles and can thrive in a dynamic, global environment.

⚠️ Potential Challenges

• Balancing the needs and priorities of multiple global markets and stakeholders
• Managing a remote and distributed marketing team, with a need for strong communication and leadership skills
• Adapting to the unique cultural nuances and consumer behaviors of different regions
• Navigating the competitive landscape of the action sports industry and identifying opportunities for growth and differentiation

ASSUMPTION: The Global Head of Marketing role presents unique challenges and opportunities, requiring a strategic and adaptable leader who can thrive in a dynamic, global environment.

📈 Similar Roles Comparison

• Unlike other senior marketing roles, this position requires a deep understanding of the action sports industry and its unique cultural aspects.
• The Nidecker Group's portfolio of brands offers a diverse range of marketing opportunities, from performance-driven campaigns to lifestyle and cultural initiatives.
• This role provides the opportunity to work with a family-owned company with a rich history and strong brand portfolio, offering a unique blend of stability and innovation.

ASSUMPTION: The Global Head of Marketing role at the Nidecker Group is a unique and exciting opportunity for a senior marketing leader with a passion for the action sports industry and a commitment to driving global brand growth.

📝 Sample Projects

• Developing and executing a global marketing strategy for Etnies, aligning with the brand's heritage and positioning it for future growth
• Launching a new product line or collection, coordinating cross-functional teams and regional marketing efforts to maximize impact
• Building and leading a high-performing global marketing team, fostering a culture of collaboration and continuous improvement

ASSUMPTION: The Global Head of Marketing role offers a wide range of projects and initiatives, from strategic planning and team leadership to campaign execution and event management.

❓ Key Questions to Ask During Interview

• How does the Nidecker Group support the growth and development of its marketing teams and leaders?
• What are the key priorities for Etnies' global marketing strategy in the first 90 days, and how can I contribute to their successful execution?
• How does the Nidecker Group approach sustainability and eco-friendly practices in its marketing efforts and product development?
• What are the most significant challenges facing the action sports industry today, and how can Etnies differentiate itself and drive growth in this competitive landscape?
• How does the Nidecker Group foster a culture of innovation and creativity within its marketing teams and across the organization?

ASSUMPTION: The interview process for the Global Head of Marketing role at the Nidecker Group is an opportunity for candidates to assess the company's culture, values, and growth potential, as well as for the company to evaluate the candidate's strategic thinking, leadership skills, and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your global marketing experience, leadership skills, and passion for the action sports industry.
• Prepare for interview questions that assess your strategic thinking, problem-solving, and cultural fit with the Nidecker Group.
• Research the Nidecker Group's brand portfolio and understand the unique attributes of each brand, with a focus on Etnies.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.