- Job Title: Network Engagement & Marketing Communication Specialist (MA)
- Company: Bosch Group
- Location: Shanghai, Shanghai, China
- Job Type: Full-time
- Category: Marketing & Communications
- Date Posted: May 26, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing communication strategies for Bosch Car Service (BCS) in China and East Asia.
- Enhancing customer engagement and internal communication to ensure brand consistency and effectiveness across markets.
- Collaborating with sales and product teams to align communication strategies.
- Creating marketing content materials and managing communication channels.
- ASSUMPTION: This role requires a strong understanding of the retail chain industry, with a focus on customer engagement and marketing communication strategies.
📋 Key Responsibilities
- Develop Workshop Network Engagement & Communication Strategy:
- Develop strategy for BCS network engagement & communication in China & East Asia markets.
- Ensure proper & efficient value proposition communication to existing network and prospects.
- Plan & Implement Communication Activities:
- Investigate market trends and plan communication activities (online & offline) to increase high engagement with existing network and increase awareness & conversion with Prospects.
- Create Marketing Content Material & Channel Management:
- Create content materials (e.g., press releases, social media posts, product introduction pages, KVs, short-videos) fitting target audience as Workshop & End-user, aligning with Brand guideline, and consolidating available materials with efficient sharing among countries.
- Internal Communication Channel:
- Responsible for internal communication within CN & CN+EA, e.g., Newsletter & event.
- Cross-Functional Collaboration:
- Collaborate with sales & product teams to align communication strategy, ensuring effective communication with customers and prospects.
🎯 Required Qualifications
- Education:
- Bachelor's degree or above in marketing, communication, or related fields.
- Experience:
- Minimum 3 years working experience in market communication & customer engagement activities area, with holistic campaign (online+offline) experience in the retail chain industry preferred.
- Required Skills:
- Strong project management and creative skills.
- Proficiency in MS Office tools (e.g., PPT, Excel), basic design & video production skills (e.g., PS) preferred.
- Fluent spoken and written English & Mandarin, dealing with multi-country experience preferred.
- Preferred Skills:
- Experience in the retail chain industry.
- Familiarity with different kinds of social media platforms' communication approach.
💰 Compensation & Benefits
- Salary Range: Based on industry standards for a mid-level marketing communication specialist in Shanghai, the estimated salary range is ¥350,000 - ¥450,000 per year. This estimate is subject to change based on the candidate's experience and qualifications.
- Benefits:
- Competitive benefits package, including health insurance, retirement plans, and performance-based bonuses.
- Opportunities for professional development and career growth within the Bosch Group.
- Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:30 PM) and occasional overtime as needed.
📌 Applicant Insights
🔍 Company Context
- Industry: Automotive & Industrial
- Company Size: Large (285,000+ employees)
- Founded: 1886 (Stuttgart, Germany)
- Company Description: The Bosch Group is a leading global supplier of technology and services. It comprises the Robert Bosch GmbH and its regional companies and divisions. As a leading IoT company, Bosch provides innovative solutions for smart homes, Industry 4.0, and the Internet of Things (IoT). Its portfolio ranges from software and cybersecurity to domain-specific device software, cloud applications, and services.
- Company Specialties:
- Automotive technology (e.g., powertrain systems, driver assistance, and connected car solutions)
- Industrial technology (e.g., factory automation, motion control, and automation software)
- Consumer goods (e.g., power tools, household appliances, and security systems)
📊 Role Analysis
- Career Level: Mid-level (2-5 years of experience)
- Reporting Structure: This role reports directly to the Marketing & Communications Manager for BCS China & East Asia.
- Work Arrangement: On-site, with occasional remote work for specific projects or events.
- Growth Opportunities:
- Potential career progression to senior roles within the marketing & communications department or other divisions within the Bosch Group.
- Opportunities to work on international projects and gain global exposure.
🌍 Location & Work Environment
- Office Type: Modern, well-equipped office space with collaborative work areas and meeting rooms.
- Office Location(s): Shanghai, China (with potential travel to other cities in China and East Asia)
- Geographic Context:
- Shanghai is a major global city with a population of over 24 million, offering a vibrant cultural scene, diverse culinary options, and numerous entertainment venues.
- The city is well-connected by public transportation, with an extensive subway network and frequent bus services.
💼 Interview & Application Insights
- Typical Process:
- Online application submission through the provided link.
- Phone or video screening with the HR department.
- In-depth interviews with the hiring manager and relevant team members.
- Final round interviews with senior management or other stakeholders.
- Key Assessment Areas:
- Communication skills and presentation abilities.
- Strategic thinking and problem-solving skills.
- Cultural fit and adaptability to the company's work environment.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact.
- Research the company and industry to demonstrate your understanding and enthusiasm for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (e.g., WeChat, Weibo, LinkedIn)
- Project management tools (e.g., Asana, Trello, Jira)
- Design and video production software (e.g., Photoshop, Premiere Pro)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
👔 Cultural Fit Considerations
- Company Values: Innovation, performance, sustainability, responsibility, and respect.
- Work Style: Collaborative, agile, and results-driven, with a strong focus on continuous improvement and innovation.
- Self-Assessment Questions:
- How do you align with Bosch's commitment to sustainability and social responsibility in your daily work?
- Describe a time when you had to adapt your communication style to fit a specific audience or work environment.
⚠️ Potential Challenges
- Language Barrier: While English is the primary language for communication within the Bosch Group, proficiency in Mandarin is essential for working effectively in the Chinese market.
- Cultural Differences: Understanding and navigating cultural nuances within the Chinese market and the broader East Asia region is crucial for successful communication and engagement strategies.
- Work-Life Balance: The role may require occasional overtime or travel, which could impact work-life balance.
📈 Similar Roles Comparison
- Role Differences: This role focuses on marketing communication strategies for the BCS network, while related positions may concentrate on specific product lines or regional markets.
- Industry-Specific Context: The automotive industry is highly competitive and dynamic, with a strong emphasis on innovation and technology.
- Career Path Comparison: This role offers opportunities for career progression within the marketing & communications department or other divisions within the Bosch Group, with potential paths leading to senior management or specialist roles.
📝 Sample Projects
- Developing and executing a targeted social media campaign to increase brand awareness and engagement among young professionals in the automotive industry.
- Planning and coordinating a regional conference or event to showcase Bosch's latest products and technologies to key industry stakeholders.
- Creating and implementing a customer referral program to encourage existing BCS network members to refer new prospects, with a focus on small and medium-sized businesses.
💡 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as sales and product management?
- What are the most significant challenges facing the BCS network in the Chinese market, and how can this role address them?
- How does the company support the professional development and growth of its employees?
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through the [provided link](https://jobs.smartrecruiters.com/BoschGroup/744000061454918-network-engagement-marketing-communication-specialist-ma).
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact.
- Research the company and industry to demonstrate your understanding and enthusiasm for the position.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
