New Business/Growth Marketing - Account Manager

📌 Core Information

🔹 Job Title: New Business/Growth Marketing - Account Manager

🔹 Company: Burson

🔹 Location: London, City of, United Kingdom

🔹 Job Type: On-site

🔹 Category: 🚀 Growth Marketing, 💼 Account Management

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Identifying and securing new clients through strategic partnerships.
• Developing and executing marketing initiatives.
• Building and maintaining robust client relationships.
• Leading strategic planning and proposal development.

ASSUMPTION: The role focuses heavily on both business development and marketing initiatives, aiming at combining strategic partnership development with internal and client-focused marketing strategies.

📋 Key Responsibilities

✅ Strategic Partnership Development: Proactively identify and pursue new business opportunities through strategic partnerships.

✅ Relationship Building & Networking: Cultivate and maintain relationships with key decision-makers and generate leads.

✅ Strategic Planning: Develop and implement strategic growth and marketing plans by analyzing market trends.

✅ Proposal Development & Presentation: Create compelling proposals and presentations to showcase Burson's capabilities.

✅ Burson Marketing: Participate in planning and executing events and thought leadership engagements.

ASSUMPTION: Based on the job description’s emphasis on strategic partnership and marketing, it's assumed that the role will demand a significant amount of external client interaction as well as internal planning and execution of marketing strategies.

🎯 Required Qualifications

Education: Not specified. Assumed requirement of a Bachelor’s degree in Marketing, Business, or a related field based on industry standards.

Experience: Over 6 years in business development, partnership development, client consultancy, or related fields with a proven track record of exceeding revenue targets.

Required Skills:

• Relationship-building and communication skills.
• Ability to develop and execute strategic plans.
• Creative problem-solving and collaboration skills.

Preferred Skills:

• Experience in social media marketing and content creation.
• Event planning proficiency.

ASSUMPTION: The role likely values prior experience working within PR or communications sectors due to the company's focus and industry.

💰 Compensation & Benefits

Salary Range: Not specified. Typically, compensation for this role in London could range from £50,000 to £70,000 per annum based on industry standards and experience level.

Benefits:

• 25 days holiday per year, increasing up to 30 days with service.
• Flexible Public Holidays.
• Comprehensive private medical care and life assurance.
• Discounted dental and travel insurance.
• Full access to Headspace app.

Working Hours: 40 hours per week, with a potential requirement for flexibility due to client engagements and events.

ASSUMPTION: The benefits package is designed to support work-life balance and well-being, indicating the company's commitment to employee satisfaction.

📌 Applicant Insights

🔍 Company Context

Industry: Public Relations and Communications Services. Burson is a leader in providing strategic communication services.

Company Size: 5,001-10,000 employees, indicating significant resources and a wide range of professional opportunities.

Founded: Not specified. However, being part of WPP signifies a strong legacy and stability in the industry.

Company Description:

• Focus on enhancing reputation as a competitive edge.
• Building value through innovative communication solutions.
• A part of WPP, offering expansive collaborative opportunities.

Company Specialties: Communications, Reputation Management, Strategic Consulting.

Company Website: https://www.bursonglobal.com/

ASSUMPTION: The lack of a specific founding date suggests the need to highlight stability and industry presence through their association with WPP.

📊 Role Analysis

Career Level: Mid to senior level, with emphasis on management and strategic development.

Reporting Structure: Likely to report to senior management or department leads in the marketing or business development teams.

Work Arrangement: Full-time, on-site with expectations for occasional travel for client meetings or events.

Growth Opportunities:

• Potential advancement to senior roles with demonstrated success.
• Expand industry network through strategic partnerships.
• Contribution to high-impact marketing initiatives can lead to recognition within the WPP network.

ASSUMPTION: Given the role's responsibilities, professional growth is strongly tied to performance metrics and successful client engagement.

🌍 Location & Work Environment

Office Type: Modern, social-focused environment with spaces conducive to collaboration.

Office Location(s): Southwark, part of the WPP Campus with notable amenities like a roof terrace and bar/restaurant area.

Geographic Context:

• Located centrally in London, offering robust transport connections.
• Part of an influential business district with diverse opportunities for industry engagement.
• Close proximity to cultural landmarks and professional resources.

Work Schedule: Standard business hours with flexibility required for client needs.

ASSUMPTION: The office location in Southwark suggests a vibrant work atmosphere with enhanced networking possibilities through nearby corporate entities and WPP affiliations.

💼 Interview & Application Insights

Typical Process:

• Initial application through company careers page or job portals.
• Phone screening with HR or recruitment team.
• In-person or virtual interview with department leads.
• Assessment of strategic and problem-solving skills through case studies.
• Final interview focusing on cultural fit with senior leaders.

Key Assessment Areas:

• Strategic and business development acumen.
• Relationship management and networking proficiency.
• Alignment with company values and culture.

Application Tips:

• Highlight experience with strategic partnerships and business growth.
• Demonstrate understanding of industry trends and market dynamics.
• Prepare examples of past achievements in similar roles.

ATS Keywords: Business Development, Strategic Partnerships, Marketing Growth, Client Engagement

ASSUMPTION: The interview process is comprehensive, focusing on a blend of technical skills and cultural attributes given the role's strategic importance.

🛠️ Tools & Technologies

• CRM software for client management and relationship tracking.
• Marketing automation tools for campaign execution.
• Communication and presentation platforms.

ASSUMPTION: Proficiency in these tools is assumed to be essential for executing the responsibilities effectively, thus reflecting the tech-savvy nature of the role.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Integrity

Work Style:

• Team-oriented with a strong emphasis on collaboration.
• Proactive and adaptable, with a focus on innovative solutions.
• Driven by achieving impactful outcomes and exceeding expectations.

Self-Assessment Questions:

• How do you approach building and maintaining long-term client relationships?
• Can you provide an example of a successful strategic partnership you developed?
• Describe a situation where you had to innovate to overcome a business challenge.

ASSUMPTION: Candidates should exhibit a balance of strategic insight and collaborative spirit, aligning well with Burson’s values of teamwork and growth.

⚠️ Potential Challenges

• High expectations for generating new business amidst competitive market conditions.
• Balancing strategic planning and execution under tight deadlines.
• Maintaining relationship-building efforts across various stakeholders.
• Aligning diverse marketing strategies with business development goals.

ASSUMPTION: Challenges may arise from the dynamic nature of both the industry and the strategic growth goals set by Burson.

📈 Similar Roles Comparison

• Typically includes business development managers in similar agencies focusing on creative and communication sectors.
• Requires similar strategic and client relationship-building skills.
• Competitive advantage lies in the ability to effectively manage integrated marketing strategies.

ASSUMPTION: Comparison is based on standard roles within the communications industry where strategic planning and client engagement are pivotal.

📝 Sample Projects

• Launching a new product line through a strategic partnership.
• Developing an integrated marketing campaign for a key client.
• Executing a live event to showcase the agency’s thought leadership.

ASSUMPTION: Sample projects align with the strategic and collaborative nature of the role, highlighting the expected breadth of capabilities.

❓ Key Questions to Ask During Interview

• What are the key performance metrics for this role?
• How does Burson support professional development and career progression?
• Can you describe a typical day in this position?
• What challenges are currently facing the department?
• How is success measured in terms of strategic partnerships?

ASSUMPTION: Questions should focus on evaluating not just role-specific expectations, but also cultural and growth alignment with Burson's core mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a resume that highlights relevant experience in business development and marketing.
• Attach a cover letter that details your understanding of the industry and strategic vision.
• Prepare for initial screenings and interviews by researching industry trends and Burson's client portfolio.
• Review Burson’s Recruitment Privacy Policy before submitting your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.