Newsletter Marketing Manager - Deseret News

📌 Core Information

🔹 Job Title: Newsletter Marketing Manager

🔹 Company: Deseret News

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: Online Media

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing a multi-topic newsletter strategy to enhance audience engagement
• Utilizing data insights to drive a strong newsletter program
• Collaborating with editorial, product, and sales teams to refine strategies
• Focusing on audience growth and optimizing newsletter performance

ASSUMPTION: The position emphasizes strategic development and requires collaboration across departments for increased subscriber engagement, rather than producing content independently.

📋 Key Responsibilities

✅ Driving subscriber growth and improving newsletter performance through detailed metric analysis

✅ Collaborating with stakeholders on strategy and reporting on performance regularly

✅ Building and managing various email campaigns weekly

✅ Coordinating with colleagues across the newsroom to ensure timely delivery of content

✅ Utilizing AI tools to enhance production while maintaining journalistic integrity

ASSUMPTION: Responsibilities require in-depth data analysis and strategic oversight to continually optimize newsletter performance and subscriber experience.

🎯 Required Qualifications

Education: A bachelor's degree in journalism, communications, or a related field is preferred.

Experience: 4-6 years in journalism, communications, or related fields, with an emphasis on data analysis within a media context.

Required Skills:

• Strong writing and editing skills
• Basic design understanding with attention to detail
• Audience engagement expertise
• Sound knowledge of accuracy and fairness

Preferred Skills:

• Experience in email marketing and A/B testing
• Analytical mindset for leveraging data-driven decisions

ASSUMPTION: Qualifications highlight a blend of journalistic and analytical skills, necessary for driving strategic newsletter initiatives.

💰 Compensation & Benefits

Salary Range: Not specified; industry standards suggest competitive market rates.

Benefits:

• Health and wellness programs
• Professional development opportunities
• Comprehensive leave policies

Working Hours: 40 hours per week with flexibility for remote work.

ASSUMPTION: The compensation package is assumed to be competitive, reflecting the responsibilities and the hybrid nature of the position.

📌 Applicant Insights

🔍 Company Context

Industry: Online Media, with a focus on digital journalism

Company Size: 228 employees, providing a balance of scalability and intimacy in a work environment

Founded: 1850

Company Description:

• Utah's oldest newspaper with a focus on digital transformation
• Leader in providing faith and family-oriented news content
• Global reach with extensive online readership outside Utah

Company Specialties:

• Breaking News
• Utah News
• Enterprise Journalism

Company Website: https://www.deseret.com/

ASSUMPTION: Deseret News emphasizes its historical roots and digital expansion, appealing to audiences beyond its immediate geographic region.

📊 Role Analysis

Career Level: Mid to senior level, given the strategic emphasis of the role

Reporting Structure: Likely reports to a senior editorial or marketing executive

Work Arrangement: Hybrid, incorporating both on-site presence and remote flexibility

Growth Opportunities:

• Leading strategic initiatives in digital media
• Advancing through leadership in audience growth strategies
• Innovating with emerging media technologies

ASSUMPTION: The candidate will have opportunities to influence major strategic decisions, offering chances for significant professional growth.

🌍 Location & Work Environment

Office Type: Downtown office in Salt Lake City, fostering a collaborative environment

Office Location(s): 55 N 300 W Ste. 500, Salt Lake City, Utah 84101

Geographic Context:

• Located in a vibrant, growing city with a rich cultural history
• Proximity to major transport links and amenities
• Access to a diverse cultural and recreational landscape

Work Schedule: Typically a 40-hour work week with the need for occasional extra hours

ASSUMPTION: The environment is conducive to collaborative and innovative work, essential for achieving strategic objectives.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Preliminary phone or video interview
• In-depth interview with the editorial/team management

Key Assessment Areas:

• Proficiency in data-driven decision making
• Ability to collaborate across multiple teams
• Strategic thinking and problem-solving skills

Application Tips:

• Highlight expertise in data analysis and email marketing
• Showcase accomplishments in audience growth strategies
• Emphasize flexibility and adaptability in dynamic environments

ATS Keywords: Email Marketing, Data Analysis, A/B Testing, Audience Engagement

ASSUMPTION: The application process will prioritize candidates who can demonstrate clear, data-driven results in prior roles.

🛠️ Tools & Technologies

• Advanced CRM platforms for email automation and user data management
• AI tools for streamlining production without compromising quality
• Data analytics tools for performance metrics

ASSUMPTION: Familiarity with advanced CRM and analytics tools is crucial for managing and analyzing large-scale email campaigns effectively.

👔 Cultural Fit Considerations

Company Values:

• Think Audience -- prioritize audience needs and engagement
• Build Trust -- motivational teamwork and mutual respect
• Be One -- fostering a cohesive, world-class team

Work Style:

• Collaborative and open communication
• Innovative and experimental approach
• Goal-oriented with a result-driven focus

Self-Assessment Questions:

• How do you use data to inform newsletter strategies?
• Describe your experience collaborating with different teams.
• How do you handle shifting deadlines and priorities?

ASSUMPTION: Success in this role requires alignment with Deseret News' cultural values and a proactive, creative approach to challenges.

⚠️ Potential Challenges

• Navigating the dynamic changes in digital media
• Balancing strategic objectives with day-to-day operational demands
• Ensuring content integrity while embracing AI digital tools
• Maintaining a high level of collaboration across the organization

ASSUMPTION: Challenges require a flexible mindset and strong leadership skills to successfully navigate strategic and operational demands.

📈 Similar Roles Comparison

• Similar strategic emphasis as other digital content manager roles
• Distinct focus on data analytics compared to broader editorial positions
• Increased cooperation with sales and product teams unlike purely editorial roles

ASSUMPTION: Candidates should consider roles that require extensive collaboration and strategic leadership as benchmarks for skills and job expectations.

📝 Sample Projects

• Developing and implementing a new newsletter segmentation strategy
• Creating cross-departmental campaigns to boost subscriber retention
• Conducting a comparative analysis of newsletter efficacy across various regions

ASSUMPTION: Projects will typically align with strategic audience engagement and newsletter optimization efforts.

❓ Key Questions to Ask During Interview

• What are the key performance indicators for this role?
• How does the company measure success in newsletter growth?
• How are collaboration efforts facilitated between departments?
• Can you describe the resources available for training and development?
• What are the next big initiatives in Deseret News' digital strategy?

ASSUMPTION: These questions aim to clarify expectations and growth potential within the role and the company's strategic roadmap.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant skills and experiences
• Prepare a cover letter that emphasizes strategic initiatives and results
• Follow up within two weeks if you have not received feedback
• Prepare for a phone or video screening as the first interview step

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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