NL/FR Content Specialist

📌 Core Information

🔹 Job Title: NL/FR Content Specialist, Hospitality (FTC)

🔹 Company: Lightspeed Commerce

🔹 Location: Ghent, East Flanders, Belgium

🔹 Job Type: Fixed Term Contract

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-06-04

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (with designated in-office “pillar” days)

🚀 Job Overview

Key aspects of this role include:

• Delivering polished, creative, and impactful copy for various marketing initiatives
• Crafting and localizing content for campaigns, events, and social media to enhance brand presence
• Supporting the hospitality marketing team with campaign ideation and execution
• Working closely with senior content writers and internal stakeholders

ASSUMPTION: This role requires strong writing skills, cultural sensitivity, and the ability to adapt to different markets and channels.

📋 Key Responsibilities

✅ Deliver polished, creative, and impactful copy that supports go-to-market strategies, multichannel marketing activations, and product launches

✅ Craft, edit, and localize compelling content for integrated campaigns, events, blogs, brand initiatives, partnerships, and customer stories

✅ Create and edit storytelling-driven content for social media to strengthen brand presence and boost engagement

✅ Create and manage website content with a focus on SEO, ensuring consistency with brand voice and style while optimizing for search visibility and user experience

✅ Localize content from English into Dutch (or Flemish) and French with cultural and linguistic accuracy

✅ Work closely with senior content writers in the region to maintain a unified brand voice and style across all platforms, while supporting them with proofreading, brainstorming, and localizations

✅ Develop a good knowledge of our key products, customers, and businesses, and build strong relationships with internal stakeholders

✅ Stay up to date on hospitality industry news and trends

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent experience

Experience: 1-3 years of experience in SaaS marketing, copywriting, or journalism

Required Skills:

• Native-level proficiency in French and Dutch (or Flemish), with the ability to localize content accurately from English
• Flexible attitude and the ability to switch comfortably between markets, creative ideation, and product writing depending on project requirements
• Experience writing and initiating ideas for social media
• Familiarity with content management systems like Wordpress and Hootsuite
• Excellent people skills and the ability to collaborate with different stakeholders including design, sales, and global content teams

Preferred Skills:

• SEO knowledge
• Strong affinity with the hospitality sector
• Experience leveraging AI or machine learning for content

ASSUMPTION: While not required, experience in the hospitality industry or with AI-driven content creation would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on industry standards for a content specialist role in Belgium with 1-3 years of experience)

Benefits:

• Annual Wellness & Health Budget
• Flexibility to work from any Lightspeed office
• Opportunity to work abroad through our remote work program

Working Hours: Full-time (40 hours per week) with designated in-office “pillar” days

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically SaaS for retail, hospitality, and golf businesses

Company Size: 1,001-5,000 employees (mid-sized enterprise)

Founded: 2005, in Montreal, Canada

Company Description:

• Powering the businesses that are the backbone of the global economy, Lightspeed’s one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences
• The cloud solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financing, and connection to supplier networks
• Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange and Toronto Stock Exchange (NYSE: LSPD) (TSX: LSPD)

Company Specialties:

• Point of Sale
• Retail
• Software
• POS
• iPad
• eCommerce
• Multi-Store
• Multi-Store Pro
• Cloud POS
• Lightspeed Retail
• Lightspeed Restaurant
• Omnichannel
• Loyalty
• Delivery
• Payments
• ePOS
• eCommerce
• Restaurant software
• and Retail software

Company Website: https://www.lightspeedhq.com/

ASSUMPTION: Lightspeed is a well-established company with a strong global presence, offering opportunities for growth and international exposure.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Senior Content Writer, EMEA

Work Arrangement: Hybrid (with designated in-office “pillar” days)

Growth Opportunities:

• Potential for long-term contract renewal or permanent position
• Opportunity to work abroad through the remote work program
• Possibility to take on more responsibilities and advance within the content team

ASSUMPTION: This role offers growth opportunities within the company and the chance to work in a dynamic, international environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Ghent, Belgium

Geographic Context:

• Ghent is a vibrant, historic city in the Flanders region of Belgium
• It is well-connected by public transportation and has a lively cultural scene
• The office is located in the heart of the city, close to shops, restaurants, and parks

Work Schedule: Full-time (40 hours per week) with designated in-office “pillar” days

ASSUMPTION: Ghent offers a high quality of life, with a rich cultural heritage and a thriving business community.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the team

Key Assessment Areas:

• Writing and localization skills
• Cultural sensitivity and adaptability
• Collaboration and communication skills
• Understanding of the hospitality industry and relevant marketing trends

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience
• Provide examples of your writing and localization work, if available
• Research Lightspeed and the hospitality industry to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Content Specialist, Content Writer, Localization, Hospitality, Marketing, SaaS, SEO, Social Media, Brand Voice, Stakeholder Management

ASSUMPTION: The application process at Lightspeed is thorough and designed to assess the candidate's skills and cultural fit.

🛠️ Tools & Technologies

• Content Management Systems: Wordpress, Hootsuite
• SEO Tools: Google Search Console, SEMrush, Ahrefs
• Project Management: Asana, Trello
• Collaboration: Microsoft Office Suite, Google Workspace

ASSUMPTION: Familiarity with these tools is beneficial but not always required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Customer-driven
• Proudly independent
• Actively inclusive
• Vibrantly collaborative
• Always forward-thinking

Work Style:

• Collaborative and team-oriented
• Agile and adaptable
• Data-driven and innovative
• Customer-focused and results-driven

Self-Assessment Questions:

• Do you share Lightspeed's company values, and how have you demonstrated them in your previous roles?
• How do you approach working with diverse teams and stakeholders, and how have you handled cultural differences in your previous roles?
• Can you provide an example of a time when you had to adapt your writing style to a new market or audience, and what was the outcome?

ASSUMPTION: Lightspeed values diversity, inclusion, and collaboration, and seeks candidates who align with these principles.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to different markets, channels, and stakeholder requirements
• Keeping up with industry trends and best practices in hospitality marketing
• Working in a fast-paced, dynamic environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and growth.

📈 Similar Roles Comparison

• This role is unique in its focus on the Dutch- and French-speaking markets in Europe for the hospitality industry
• Unlike other content specialist roles, this position requires native-level proficiency in both Dutch (or Flemish) and French
• Career progression may involve taking on more responsibilities within the content team or exploring opportunities in other departments

ASSUMPTION: This role offers a unique opportunity to work in a specific niche within the hospitality industry and grow within a dynamic, international company.

📝 Sample Projects

• Localizing a marketing campaign for the Dutch- and French-speaking markets, including adapting messaging, visuals, and calls-to-action
• Creating a series of blog posts on hospitality industry trends and best practices, optimized for SEO
• Developing a social media strategy for Lightspeed Restaurant, tailored to the Dutch- and French-speaking markets

ASSUMPTION: These projects demonstrate the candidate's ability to adapt to different markets, channels, and stakeholder requirements.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the content team and the broader marketing department?
• How does Lightspeed support the professional development and growth of its employees?
• Can you provide an example of a successful marketing campaign for Lightspeed Restaurant, and what role did content play in its success?
• How does Lightspeed approach diversity, equity, and inclusion in its hiring and workplace practices?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions help the candidate understand the role's context, the company culture, and the team's expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Lightspeed careers page
• Tailor your resume and cover letter to highlight your relevant skills and experience
• Provide examples of your writing and localization work, if available
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.