OEC Marketing Manager

📌 Core Information

🔹 Job Title: OEC Marketing Manager

🔹 Company: GE Healthcare

🔹 Location: Beijing, China

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing commercial and marketing plans for designated products/services, including value propositions.
• Utilizing knowledge of sales, products, and market analysis to execute policies and strategies effectively.
• Leading with strong interpersonal skills and the ability to influence others and lead small teams.
• Operating with a high degree of autonomy while adhering to commercial policies and meeting annual volume, margin, and compliance requirements.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results and collaborating effectively with cross-functional teams.

📋 Key Responsibilities

✅ Develop and implement marketing strategies for assigned products/services to achieve business objectives.

✅ Conduct market research and analysis to identify trends, opportunities, and threats.

✅ Collaborate with cross-functional teams, including sales, product management, and marketing communications, to align marketing efforts with overall business strategies.

✅ Manage marketing budgets and allocate resources effectively to maximize ROI.

✅ Monitor and report on marketing performance metrics, and make data-driven decisions to optimize campaigns.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and performance analysis, with a focus on driving business growth through effective marketing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience)

Experience: 5-10 years of progressive experience in marketing, with a focus on B2B or healthcare industries

Required Skills:

• Proven track record in developing and executing successful marketing campaigns
• Strong analytical skills and data-driven mindset
• Excellent communication and presentation skills, with the ability to influence stakeholders
• Proficient in marketing automation tools and CRM systems
• Fluency in English, with proficiency in Mandarin Chinese preferred

Preferred Skills:

• Experience working in a matrix organization or global environment
• Knowledge of the healthcare industry and its regulatory landscape
• Familiarity with marketing to healthcare providers or payers

ASSUMPTION: Candidates with experience in B2B marketing, a strong understanding of the healthcare industry, and proficiency in Mandarin Chinese will be well-suited to this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Beijing, China, with 5-10 years of experience, the estimated salary range is ¥350,000 - ¥550,000 per year.

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Opportunities for professional development and career growth
• Flexible work arrangements, such as hybrid or remote work options, may be available

Working Hours: Full-time position, with standard working hours Monday through Friday, 9:00 AM to 5:30 PM. Overtime may be required as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits and working hours are subject to change and may be influenced by the company's policies and the candidate's individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: GE Healthcare operates in the healthcare industry, focusing on medical technology and digital solutions. The company is a subsidiary of GE Vernova, which is part of the broader GE Aerospace organization.

Company Size: GE Healthcare is a large organization with over 155,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: GE Healthcare was founded in 1994 as a subsidiary of General Electric. The company has a rich history of innovation and growth in the healthcare industry.

Company Description:

• GE Healthcare is a leading global medical technology and digital solutions innovator, dedicated to creating a world where healthcare has no limits.
• The company offers a broad portfolio of medical imaging, monitoring, biomanufacturing, and cell and gene therapy technologies, as well as related services, to help healthcare providers deliver better patient care.
• GE Healthcare is committed to driving clinical and health economic outcomes that make a difference for patients, healthcare providers, and communities around the world.

Company Specialties:

• Medical Imaging
• Monitoring Systems
• Biomanufacturing
• Cell and Gene Therapy Technologies
• Digital Solutions and Services

Company Website: http://www.ge.com

ASSUMPTION: GE Healthcare's extensive global presence and diverse product portfolio provide opportunities for candidates to work on innovative projects and contribute to meaningful outcomes in the healthcare industry.

📊 Role Analysis

Career Level: This role is at the manager level, with responsibility for leading marketing efforts and collaborating with cross-functional teams to achieve business objectives.

Reporting Structure: The OEC Marketing Manager reports directly to the Head of Marketing for the assigned business unit or product line.

Work Arrangement: This role is based in Beijing, China, and requires on-site presence. However, flexible work arrangements, such as hybrid or remote work options, may be available depending on the company's policies and the candidate's individual circumstances.

Growth Opportunities:

• Progression to senior marketing roles within GE Healthcare or other business units within GE Vernova and GE Aerospace.
• Expansion of responsibilities to include additional product lines or geographic regions.
• Development of leadership and management skills through mentorship and training programs.

ASSUMPTION: Candidates with strong marketing backgrounds and a desire to grow within a large, global organization will find ample opportunities for career development and advancement in this role.

🌍 Location & Work Environment

Office Type: GE Healthcare's Beijing office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): 41 Farnsworth St, Boston, MA 02210, US and 2 Whitefield Road, Bengaluru, Karnataka 560066, IN

Geographic Context:

• Beijing, China, is a major global hub for business, technology, and innovation, offering a vibrant and dynamic work environment.
• The city is home to numerous Fortune 500 companies and startups, providing ample opportunities for networking and professional growth.
• Beijing offers a rich cultural scene, with historic sites, museums, and diverse culinary experiences.

Work Schedule: Standard working hours are Monday through Friday, 9:00 AM to 5:30 PM, with the possibility of flexible arrangements depending on the role and individual circumstances.

ASSUMPTION: Working in Beijing offers candidates the opportunity to be part of a dynamic and innovative global hub, with a rich cultural scene and ample professional growth opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume review
• Phone or video screening with the hiring manager
• In-depth interviews with cross-functional stakeholders, including marketing, sales, and product management
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and performance metrics
• Communication and presentation skills
• Cultural fit and alignment with GE Healthcare's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, achievements, and relevant skills for this role.
• Prepare examples of successful marketing campaigns you've led or contributed to, and be ready to discuss the strategies, tactics, and results.
• Research GE Healthcare and the broader GE organization to demonstrate your understanding of the business and its mission.

ATS Keywords: Marketing strategy, campaign development, data analysis, performance metrics, communication skills, healthcare industry, B2B marketing, Mandarin Chinese

ASSUMPTION: Applicants should focus on demonstrating their marketing expertise, strategic thinking, and ability to drive results in a dynamic and collaborative work environment.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should have experience with marketing automation tools, CRM systems, and data analysis tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Imagination at work
• Bravery
• Accountability
• Humility
• Passion for winning

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change
• Innovative and forward-thinking

Self-Assessment Questions:

• How do you demonstrate imagination and bravery in your approach to marketing challenges?
• Can you provide an example of a time when you held yourself accountable for a marketing campaign's success or failure?
• How do you balance data-driven decision-making with a passion for winning in a competitive market?

ASSUMPTION: Candidates who align with GE Healthcare's values and work style will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, dynamic environment
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to changes in the market, regulatory landscape, or business priorities
• Working in a matrix organization with complex reporting structures

ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate their ability to thrive in a dynamic and collaborative work environment.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position may require a stronger focus on data analysis and performance metrics to drive decision-making.
• Working in the healthcare industry may present unique regulatory and compliance considerations not found in other industries.
• This role may offer more opportunities for career growth and development within a large, global organization compared to smaller or more specialized companies.

ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills and experiences align with the specific requirements and challenges of the healthcare industry and a large, global organization.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new healthcare product or service
• Conducting market research and analysis to identify trends and opportunities in the healthcare industry
• Managing a marketing campaign budget and allocating resources to maximize ROI

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the OEC Marketing Manager role, with a focus on driving business growth and achieving marketing objectives.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for the assigned business unit or product line?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does GE Healthcare support the professional development and career growth of its marketing employees?
• What are the most significant challenges facing the healthcare industry, and how can this role contribute to addressing them?
• How does GE Healthcare foster a culture of innovation and continuous improvement in its marketing efforts?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the broader industry, while also providing insight into the candidate's strategic thinking and problem-solving skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the GE Healthcare careers portal
• Tailor your resume and cover letter to highlight your marketing experience, achievements, and relevant skills for this role.
• Prepare examples of successful marketing campaigns you've led or contributed to, and be ready to discuss the strategies, tactics, and results.
• Research GE Healthcare and the broader GE organization to demonstrate your understanding of the business and its mission.
• Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.