OEM Media Buyer & AdOps Specialist - Mandarin Fluent (REMOTE)

📌 Core Information

🔹 Job Title: OEM Media Buyer & AdOps Specialist - Mandarin Fluent (REMOTE)

🔹 Company: REPLUG

🔹 Location: Germany (Remote)

🔹 Job Type: Contractor

🔹 Category: Advertising Services

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Launching and scaling UA campaigns across OEM platforms and DSPs/AdNetworks
• Maintaining strong communication with OEM partners
• Staying up to date with product changes and industry trends
• Collaborating closely with internal teams to align on client goals
• Driving performance across a portfolio of high-growth mobile apps

ASSUMPTION: This role requires a high level of autonomy and proactivity, as the specialist will be expected to own results and stay ahead of the curve.

📋 Key Responsibilities

✅ Launch and scale UA campaigns across OEM platforms (Xiaomi, Appnext, Digital Turbine, etc.)

✅ Operate across DSPs and mobile AdNetworks to support growth goals

✅ Set up, QA, and monitor campaigns through MMPs (Adjust, Appsflyer, etc.)

✅ Optimize campaigns toward CPI, CPA, ROAS, and retention KPIs

✅ Maintain strong communication with OEM partners, acting as their main point of contact

✅ Stay up to date with product changes, beta features, and industry trends across OEMs

✅ Collaborate closely with internal teams to align on client goals and campaign strategies

✅ Troubleshoot delivery or tracking issues, working directly with partners and MMPs

✅ Report on performance and identify actionable insights to drive better outcomes

✅ Contribute to the internal growth playbook with testing insights and new platform updates

ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration to drive app marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 3 years of experience in mobile media buying, AdOps, or user acquisition

Required Skills:

• Fluency in Mandarin Chinese (written and spoken)
• Direct experience managing campaigns on OEM platforms like Xiaomi, Oppo, or Appnext, among others
• Familiarity with DSPs, AdNetworks, and mobile growth mechanics
• Proficient in MMP platforms like Adjust, Appsflyer, or Singular
• Strong operational mindset—detail-oriented, reliable, and highly organized
• Confident with data and reporting (Google Sheets, pivot tables, dashboards)
• Self-driven and proactive in identifying growth opportunities and potential blockers

Preferred Skills:

• Experience with programmatic platforms (e.g., Liftoff, Moloco, Smadex)
• Familiarity with SKAN and iOS privacy constraints
• Knowledge of ad fraud, quality monitoring, and automation tools

ASSUMPTION: Given the role's focus on OEM advertising and cross-functional collaboration, candidates should have a strong foundation in media buying, AdOps, and user acquisition, along with excellent communication and organizational skills.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated based on industry standards for mid-level roles in Germany)

Benefits:

• Fully remote work environment with flexible hours
• Opportunity to work with top-tier mobile apps and innovative advertising solutions
• High-growth environment with the opportunity to take full ownership of client relationships and scale with the company
• Yearly budget dedicated to education and self-improvement

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for mid-level roles in Germany. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, focusing on mobile app growth and user acquisition

Company Size: Small (2-10 employees) - A close-knit team with a flat hierarchy, offering ample opportunities for growth and impact

Founded: 2020 - A young, dynamic company with a proven track record of success

Company Description:

• REPLUG is a Berlin-based mobile app growth agency founded in 2020
• They specialize in performance marketing, app store optimization, and OEM advertising
• REPLUG delivers scalable results with a transparent, data-driven approach

Company Specialties:

• Performance Marketing
• Mobile Marketing
• Mobile Advertising
• Growth Strategy
• Tracking & Attribution
• Paid Social
• App Store Optimization (ASO)
• Apple Search Ads
• App Marketing
• Mobile Tracking
• Mobile Attribution
• Creative Strategy
• Mobile Growth Strategy
• OEM Ads
• OEM Marketing
• User Acquisition
• TikTok Ads
• and Tracking and MMP

Company Website: rplg.io

ASSUMPTION: REPLUG's small size and focus on mobile app growth present an excellent opportunity for candidates to make a significant impact and grow with the company.

📊 Role Analysis

Career Level: Mid-level - The role offers ample opportunities for growth and career advancement within the company

Reporting Structure: The OEM Media Buyer & AdOps Specialist will report directly to the Strategy team and collaborate closely with Client Success and other internal teams

Work Arrangement: Fully remote, with flexible hours and the opportunity to work with a diverse range of clients and projects

Growth Opportunities:

• Expanding the OEM division and taking on more responsibilities
• Transitioning into a leadership role as the team grows
• Gaining experience in cross-functional collaboration and strategic planning

ASSUMPTION: The role's focus on OEM advertising and cross-functional collaboration presents numerous growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Fully remote - REPLUG does not have a physical office, and all work is done remotely

Office Location(s): Berlin, Germany (Remote)

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
• Germany has a strong economy and a robust job market, providing ample opportunities for professional growth

Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance

ASSUMPTION: REPLUG's fully remote work environment offers candidates the flexibility to work from anywhere in Germany, with the added benefit of avoiding daily commutes and maintaining a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the team
• Background check and onboarding

Key Assessment Areas:

• Mandarin language proficiency
• Experience with OEM platforms and DSPs/AdNetworks
• Data analysis and reporting skills
• Problem-solving and troubleshooting abilities
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience with OEM platforms and DSPs/AdNetworks
• Include examples of successful campaign management and optimization
• Demonstrate strong communication and collaboration skills in your application materials
• Tailor your resume and cover letter to emphasize your fit for the role and REPLUG's company culture

ATS Keywords: OEM advertising, media buying, AdOps, user acquisition, campaign management, data analysis, Mandarin Chinese, remote work

ASSUMPTION: REPLUG's hiring process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit with the company.

🛠️ Tools & Technologies

• OEM platforms (Xiaomi, Appnext, Digital Turbine, etc.)
• DSPs and mobile AdNetworks
• MMP platforms (Adjust, Appsflyer, etc.)
• Google Sheets and other data analysis tools
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: The role requires proficiency in various OEM platforms, DSPs/AdNetworks, and MMPs, as well as strong data analysis and project management skills.

👔 Cultural Fit Considerations

Company Values:

• Integrity and Transparency
• Excellence in Execution
• Innovation and Creativity
• Customer-Centric Approach
• Continuous Learning and Knowledge Sharing
• Proactivity and Ownership
• Collaboration and Teamwork
• Adaptability and Resilience

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and resilient in the face of change
• Proactive and self-driven
• Continuously learning and improving

Self-Assessment Questions:

• Do you have a strong understanding of the Mandarin language, both written and spoken?
• Are you comfortable working remotely and collaborating with a distributed team?
• Do you thrive in a data-driven, results-oriented environment?
• Are you proactive and self-driven, with a strong sense of ownership?
• Do you enjoy working collaboratively and contributing to a positive team culture?

ASSUMPTION: REPLUG's company culture emphasizes transparency, collaboration, and continuous learning, with a strong focus on driving results and maintaining a positive work environment.

⚠️ Potential Challenges

• Managing multiple OEM partners and campaigns simultaneously
• Staying up to date with frequent product changes and industry trends
• Balancing strategic planning and hands-on campaign management
• Working remotely and maintaining a healthy work-life balance

ASSUMPTION: The role presents numerous challenges and opportunities for growth, requiring a strong work ethic, excellent communication skills, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional media buyer roles, this position focuses on OEM advertising and requires Mandarin language proficiency
• REPLUG's small size and flat hierarchy offer more autonomy and growth opportunities compared to larger agencies
• Career progression may involve transitioning into a leadership role as the team grows

ASSUMPTION: The role's focus on OEM advertising and cross-functional collaboration sets it apart from traditional media buyer positions, offering unique growth opportunities and challenges.

📝 Sample Projects

• Launching a user acquisition campaign on the Xiaomi platform for a ride-hailing app
• Optimizing an Appnext campaign for a mobile gaming app to improve retention and reduce cost per acquisition
• Managing a portfolio of OEM campaigns for a suite of mobile finance apps, driving user growth and maintaining strict quality standards

ASSUMPTION: The role involves a wide range of projects, from launching and optimizing campaigns to managing partner relationships and driving performance across a portfolio of high-growth mobile apps.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does REPLUG support the professional growth and development of its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does REPLUG foster a positive and inclusive work environment, particularly for remote employees?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and REPLUG's company culture, while also providing valuable information to help you make an informed decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with OEM platforms, DSPs/AdNetworks, and Mandarin language proficiency
• Prepare examples of successful campaign management and optimization for your interview
• Be ready to discuss your approach to data analysis, problem-solving, and collaboration
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.