Off-Page SEO Executive

📌 Core Information

🔹 Job Title: Off-Page SEO Executive

🔹 Company: Legend

🔹 Location: London, England

🔹 Job Type: Full-time

🔹 Category: Marketing & SEO

🔹 Date Posted: July 18, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (London, England)

🚀 Job Overview

Key aspects of this role include:

• Driving organic growth in key Asian markets through strategic off-page SEO
• Collaborating with internal teams and external partners to build high-quality backlinks
• Leveraging market knowledge and local language proficiency to create relevant, powerful links
• Utilizing tools such as Ahrefs, Majestic, and Semrush to analyze backlink profiles and gain insights
• Working under pressure and meeting strict deadlines

ASSUMPTION: This role requires a strong focus on execution and collaboration, with a significant portion of time spent on outreach and coordination with external partners.

📋 Key Responsibilities

✅ Identify and evaluate domains for backlink opportunities, ensuring they meet quality and relevance standards

✅ Execute link-building strategy with ownership of acquisition targets

✅ Collaborate closely with the on-page SEO team to support their needs and ensure strategic alignment

✅ Plan topically relevant stories and coordinate with content freelancers and agencies to ensure timely delivery, reviewing and assessing content in English and local languages

✅ Utilize tools such as Ahrefs, Majestic, and Semrush to analyze backlink profiles and share actionable insights

✅ Develop and maintain strong relationships with agencies, publishers, and other external partners

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and relationship management, with a strong emphasis on communication and coordination.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience handling off-page SEO activities (2-5 years)

Required Skills:

• Excellent communication skills (written and verbal) in English
• Experience coordinating with content freelancers and agencies, creating content briefs/pitches, and proofreading
• Knowledge of industry tools such as Ahrefs, Majestic, and Semrush
• Ability to work under pressure and meet strict deadlines

Preferred Skills:

• Market experience in India, Singapore, Malaysia, and/or the Philippines
• Proficiency in local languages from these markets

ASSUMPTION: Candidates with relevant SEO experience and strong communication skills will be most successful in this role. Market experience and local language proficiency are significant pluses but not strict requirements.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for mid-level SEO roles in London)

Benefits:

• Annual discretionary bonus
• Paid annual leave, plus a well-deserved break during the festive season
• Long-term incentive plan

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level SEO roles in London. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Online media and technology, focusing on iGaming, sports betting, and personal finance

Company Size: 501-1,000 employees, with a global presence and remote work options

Founded: 2004, with a strong track record of growth and success in competitive markets

Company Description:

• Legend is a pioneering online media and technology company creating communities and products that engage and empower over 105 million people every year
• The company is driven by a competitive spirit to be #1 in its markets, growing rapidly into a diverse powerhouse of creative minds, cutting-edge technologists, and industry experts
• Legend is committed to helping people make smart choices online, with a focus on innovation, collaboration, and forward-thinking

Company Specialties:

• Online media and marketing
• Tech and digital development
• Affiliate marketing
• Web development and design
• SEO and content marketing
• Agile engineering and product development

Company Website: http://www.L1.com

ASSUMPTION: Legend is a well-established company with a strong focus on innovation and growth, offering opportunities for career progression and development.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience), with opportunities for growth and advancement

Reporting Structure: Reports directly to the Senior Off-Page SEO Manager

Work Arrangement: On-site in London, with flexibility for remote work

Growth Opportunities:

• Progression to Senior Off-Page SEO Executive or other senior roles within the SEO team
• Expansion into management or leadership positions within the company
• Cross-functional collaboration and learning opportunities with other teams and departments

ASSUMPTION: This role offers a clear path for career progression, with opportunities for growth and development within the SEO team and the wider organization.

🌍 Location & Work Environment

Office Type: On-site in London, with remote work flexibility

Office Location(s): London, England

Geographic Context:

• London is a major global city with a vibrant tech and digital industry
• The city offers a diverse range of cultural, social, and professional opportunities
• London has a competitive job market, with many companies vying for top talent

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The on-site work environment in London offers a dynamic and collaborative setting, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Initial chat with a Talent Partner (30-minute video interview via Zoom)
• Interview with the Senior Off-Page SEO Manager and Off-Page SEO Specialist (1-hour video via Zoom)
• Take-home task and presentation (3-5 days to complete the task, followed by a 1-hour video via Zoom)

Key Assessment Areas:

• Off-page SEO knowledge and experience
• Communication skills (written and verbal)
• Market knowledge and local language proficiency (if applicable)
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for interviews by researching Legend's products, markets, and company culture
• Be ready to discuss your approach to off-page SEO and provide examples of successful campaigns you've managed

ATS Keywords: Off-Page SEO, Backlink Strategy, Content Coordination, Communication Skills, Market Knowledge, SEO Tools, Pressure Management

ASSUMPTION: The interview process is designed to assess candidates' technical skills, communication abilities, and cultural fit within the Legend team.

🛠️ Tools & Technologies

• Ahrefs
• Majestic
• Semrush
• Zoom (for interviews and collaboration)
• Google Workspace (for internal communication and collaboration)

ASSUMPTION: The tools listed are essential for this role, with additional tools and platforms potentially used based on the candidate's specific needs and the team's workflows.

👔 Cultural Fit Considerations

Company Values:

• Competitive spirit
• Innovation and forward-thinking
• Collaboration and teamwork

Work Style:

• Dynamic and fast-paced
• Collaborative and supportive
• Focused on execution and results

Self-Assessment Questions:

• Do you thrive in competitive environments and enjoy driving results?
• Are you comfortable working in a collaborative setting and coordinating with external partners?
• Do you have strong communication skills and the ability to work under pressure?

ASSUMPTION: Legend values candidates who are competitive, innovative, and collaborative, with a strong work ethic and a focus on execution.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Building and maintaining strong relationships with external partners
• Adapting to a fast-paced and dynamic work environment
• Competing in highly competitive markets and driving results

ASSUMPTION: These challenges are inherent to the role and the company's competitive, fast-paced environment. Successful candidates will be able to thrive in this setting and drive results.

📈 Similar Roles Comparison

• Compared to other SEO roles, this position places a stronger emphasis on off-page SEO and strategic outreach
• In the competitive iGaming and sports betting markets, Legend's focus on innovation and forward-thinking sets it apart from other companies
• Career progression opportunities within Legend are comparable to those in other mid-sized to enterprise-level organizations

ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and relationship management, with opportunities for career growth and development within the SEO team and the wider organization.

📝 Sample Projects

• Developing and executing a strategic off-page SEO campaign for a new product launch in a key Asian market
• Building and maintaining strong relationships with external partners to secure high-quality backlinks
• Analyzing competitors' backlink profiles and identifying opportunities for growth and improvement

ASSUMPTION: These sample projects illustrate the strategic, tactical, and relationship-focused aspects of the role, with a strong emphasis on driving results and meeting business objectives.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader SEO strategy?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does Legend support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Legend foster a culture of innovation and forward-thinking within its teams?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, enabling them to make informed decisions about their application and potential fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for interviews by researching Legend's products, markets, and company culture
• Be ready to discuss your approach to off-page SEO and provide examples of successful campaigns you've managed
• Follow up with the hiring team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.