🔹 Job Title: Off-Road Marketing Specialist
🔹 Company: Ford Motor Company
🔹 Location: Allen Park, Michigan, United States
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of motorsports and a deep passion for Ford's off-road brands. The hybrid work arrangement allows for flexibility while maintaining a strong on-site presence for collaboration and event management.
✅ Assist in the planning, development, and implementation of off-road motorsports marketing strategy and activations
✅ Collaborate with cross-functional teams to drive brand passion and engagement
✅ Monitor and analyze marketing efforts to optimize performance and ROI
✅ Represent Ford's off-road brands at events and activations
✅ Stay up-to-date with industry trends and competitor activities
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and event management. Strong communication and collaboration skills are essential for success in this position.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with a focus on motorsports or a related industry
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in motorsports marketing or a related field are strongly preferred. Fluency in Spanish can be an asset for engaging with diverse audiences.
Salary Range: $85,000 - $120,000 per year (based on experience and market rates for the Detroit area)
Benefits:
Working Hours: Full-time, with a hybrid work arrangement requiring 3 days on-site in Allen Park, MI
ASSUMPTION: The salary range is estimated based on market rates for marketing professionals with 5-10 years of experience in the Detroit area. Benefits are subject to change and may vary based on employment status.
Industry: Motor Vehicle Manufacturing. Ford is one of the world's leading automakers, known for iconic brands like Ford, Lincoln, and Troller.
Company Size: 186,000 employees globally. As a large enterprise, Ford offers extensive resources and opportunities for career growth.
Founded: 1903. Ford has a rich history and a strong brand reputation, providing a stable and established work environment.
Company Description:
Company Specialties:
Company Website: https://corporate.ford.com/
ASSUMPTION: Ford's large size and global presence offer numerous opportunities for career growth and development. The company's strong brand and commitment to sustainability make it an attractive employer for many job seekers.
Career Level: Mid-level marketing professional with 5-10 years of experience in the field.
Reporting Structure: This role reports directly to the Manager, Off-Road Motorsports Marketing.
Work Arrangement: Hybrid, with 3 days on-site in Allen Park, MI, and 2 days remote.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within the off-road motorsports marketing team. The hybrid work arrangement provides flexibility while maintaining a strong on-site presence for collaboration and event management.
Office Type: Corporate headquarters with a modern and collaborative work environment.
Office Location(s): Allen Park, MI
Geographic Context:
Work Schedule: Full-time, with a hybrid work arrangement requiring 3 days on-site in Allen Park, MI, and 2 days remote.
ASSUMPTION: The Allen Park office offers a modern and collaborative work environment, with ample opportunities for networking and professional development. The hybrid work arrangement provides flexibility while maintaining a strong on-site presence for collaboration and event management.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Off-road motorsports, marketing strategy, brand engagement, event management, analytics, ROI, cross-functional collaboration, Ford, passion, hybrid work arrangement
ASSUMPTION: Ford's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit. Applicants should be prepared to demonstrate their understanding of motorsports and Ford's off-road brands.
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and marketing automation and analytics platforms. Familiarity with social media management tools and project management software is also beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Ford values candidates who are customer-focused, inclusive, collaborative, innovative, and passionate about the company's brands and products. Applicants should be prepared to demonstrate their alignment with these values during the interview process.
ASSUMPTION: This role presents challenges related to project management, work-life balance, industry adaptation, and cross-functional collaboration. Successful candidates will be able to navigate these challenges effectively and contribute to the team's success.
ASSUMPTION: This role is unique in its focus on off-road motorsports and event management within Ford. In the broader automotive industry, similar roles may offer comparable opportunities for career growth and development.
ASSUMPTION: These sample projects reflect the strategic, analytical, and collaborative nature of this role. Successful candidates will be able to demonstrate their ability to manage projects, analyze data, and work effectively with cross-functional teams.
ASSUMPTION: These interview questions are designed to provide insight into the role's strategic importance, priorities, team dynamics, growth opportunities, and work-life balance in a hybrid environment.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.