📌 Core Information
🔹 Job Title: Offline Growth Manager USA - BeReal
🔹 Company: Voodoo
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative offline growth strategies to enhance user acquisition
- Organizing and managing offline events, brand activations, and experiential marketing efforts
- Building strategic partnerships with universities, local organizations, and cultural influencers
- Overseeing campus programs and referral initiatives to drive organic adoption and engagement
ASSUMPTION: This role requires a strong focus on creative problem-solving and a data-driven approach to measure offline impact and integrate insights into broader marketing strategies.
📋 Key Responsibilities
✅ Developing and executing innovative offline growth strategies to enhance user acquisition through offline channels
✅ Organizing and managing offline events, brand activations, and experiential marketing efforts to create meaningful connections with users and drive user growth
✅ Identifying and building relationships with universities, local organizations, cultural influencers, and other relevant partners to amplify BeReal’s presence
✅ Developing and overseeing ambassador programs at schools and universities to drive organic adoption and engagement
✅ Designing creative incentive programs to encourage user referrals and organic brand advocacy
ASSUMPTION: This role may require occasional weekend or evening work to manage events and activations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in marketing, with a focus on offline growth channels
Required Skills:
- Proven leadership in managing and executing large-scale offline marketing campaigns
- Data-driven approach with strong analytical skills
- Highly organized and adaptable in fast-paced environments
- Excellent communication and interpersonal skills
- Fluency in English
Preferred Skills:
- Experience in the social media or tech industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in event management, brand activations, or strategic partnerships are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (based on industry standards for a Marketing Manager with 3-5 years of experience in Chicago)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous vacation and sick leave policy
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with occasional weekend or evening work required
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: BeReal is a social media platform focused on authenticity and real-life connections, operating within the competitive social networking industry
Company Size: Voodoo, the parent company of BeReal, is a mid-sized company with 501-1,000 employees, providing a supportive and collaborative work environment
Founded: Voodoo was founded in 2013, with BeReal launching as a standalone app in 2022
Company Description:
- Voodoo is a tech company that creates mobile games and apps, with a focus on entertainment and social networking
- The company has achieved significant success, with over 7 billion downloads and 150 million monthly active users
- Voodoo is committed to fostering a diverse and inclusive work environment, with employees from across the globe
Company Specialties:
- Mobile Games
- Consumer Apps
- Publishing
- Game Development
- User Acquisition
- Video Games
- Entertainment
- Social Networks
- Casual Games
- and Engineering
Company Website: voodoo.io
ASSUMPTION: BeReal's focus on authenticity and real-life connections sets it apart from other social media platforms, providing a unique opportunity for candidates interested in this space.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in marketing, seeking to grow their career in offline growth strategies
Reporting Structure: The Offline Growth Manager will report directly to the Head of Marketing or a similar role within the BeReal team
Work Arrangement: This role is on-site, with a requirement for the candidate to be based in Chicago or nearby
Growth Opportunities:
- As BeReal continues to grow, there may be opportunities for the Offline Growth Manager to take on additional responsibilities or lead a team
- Candidates with strong performance may have the opportunity to transition into other marketing roles or take on more senior positions within the company
ASSUMPTION: The success of this role will be closely tied to BeReal's overall growth and user acquisition strategies, providing ample opportunities for career development.
🌍 Location & Work Environment
Office Type: Voodoo's Chicago office is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): 59, Rue Jean-Jacques Rousseau, Paris, Île-de-France 75001, FR (global headquarters), with additional offices in Amsterdam, Berlin, Beijing, Shangaï, London, Istanbul, Warsaw, Tel Aviv, and Lisbon
Geographic Context:
- Chicago is a vibrant, multicultural city with a thriving tech industry, providing ample opportunities for networking and professional growth
- The city is home to numerous universities and cultural institutions, making it an ideal location for BeReal's offline growth efforts
- Chicago's central time zone allows for effective collaboration with BeReal's global team
Work Schedule: The work schedule for this role is full-time, with occasional weekend or evening work required to manage events and activations
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-person or virtual interview with the BeReal team
- Final interview with the Head of Marketing or a similar role
Key Assessment Areas:
- Offline growth strategy development and execution
- Event management and planning
- Partnership building and relationship management
- Data analysis and reporting
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience in offline growth strategies, event management, and strategic partnerships
- Prepare examples of successful offline marketing campaigns you've managed, including metrics and outcomes
- Demonstrate your understanding of BeReal's mission and values, and how your skills and experience align with the role
ATS Keywords: Offline Growth, User Acquisition, Event Management, Brand Activations, Strategic Partnerships, Campus Programs, Referral Programs, Word-of-Mouth Marketing, Data-Driven, Leadership, Organizational Skills, Adaptability, Campaign Management
ASSUMPTION: BeReal's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the team and the company's long-term goals.
🛠️ Tools & Technologies
- Social media platforms (e.g., Instagram, TikTok, Facebook)
- Event planning and management tools (e.g., Eventbrite, Bizzabo)
- CRM software (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities within the BeReal team.
👔 Cultural Fit Considerations
Company Values:
- Authenticity
- Creativity
- Collaboration
- Data-driven
- User-focused
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- How do you embody authenticity in your personal and professional life?
- Can you describe a time when you successfully managed a large-scale event or activation, and how you adapted to any challenges that arose?
- How do you approach building and maintaining strategic partnerships, and how have you demonstrated success in this area?
ASSUMPTION: BeReal's company culture is centered around authenticity, creativity, and collaboration, with a strong emphasis on data-driven decision-making.
⚠️ Potential Challenges
- Managing multiple events and activations simultaneously, requiring strong organizational skills and time management
- Building and maintaining strategic partnerships with diverse organizations, requiring strong communication and interpersonal skills
- Measuring the impact of offline growth strategies and integrating insights into broader marketing strategies, requiring a data-driven approach and strong analytical skills
- Occasional weekend or evening work to manage events and activations, requiring flexibility and adaptability
ASSUMPTION: The success of this role will depend on the candidate's ability to overcome these challenges and adapt to the fast-paced, dynamic environment of BeReal.
📈 Similar Roles Comparison
- Offline Growth Manager vs. Online Growth Manager: While both roles focus on user acquisition, the Offline Growth Manager role requires a stronger focus on event management, strategic partnerships, and referral initiatives, while the Online Growth Manager role emphasizes digital marketing and advertising strategies
- Offline Growth Manager vs. Event Manager: The Offline Growth Manager role is broader in scope, encompassing event management, strategic partnerships, and referral initiatives, while the Event Manager role focuses solely on planning and executing events and activations
- Offline Growth Manager vs. Marketing Manager: The Offline Growth Manager role is more specialized, focusing on offline growth strategies, while the Marketing Manager role oversees the broader marketing strategy, including both online and offline channels
ASSUMPTION: The Offline Growth Manager role is unique in its focus on offline growth strategies, requiring a specific skill set and experience level.
📝 Sample Projects
- Planning and executing a large-scale event or activation to drive user acquisition and engagement
- Building and maintaining strategic partnerships with universities, local organizations, and cultural influencers to amplify BeReal's presence
- Developing and overseeing an ambassador program at a major university to drive organic adoption and engagement
ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the Offline Growth Manager may be responsible for, but the specific projects and priorities may vary depending on the candidate's role and responsibilities within the BeReal team.
❓ Key Questions to Ask During Interview
- How does BeReal plan to differentiate itself from other social media platforms, and how does this role contribute to that strategy?
- Can you describe the team structure and reporting lines for this role, and how it fits into the broader marketing organization?
- How does BeReal support the professional development and growth of its employees, particularly in the marketing department?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does BeReal approach work-life balance, and what resources are available to support employees in managing their personal and professional responsibilities?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to assess whether the opportunity aligns with their career goals and personal values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in offline growth strategies, event management, and strategic partnerships
- Prepare examples of successful offline marketing campaigns you've managed, including metrics and outcomes
- Demonstrate your understanding of BeReal's mission and values, and how your skills and experience align with the role
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
