📌 Core Information
🔹 Job Title: Offline Growth Manager USA - BeReal
🔹 Company: Voodoo
🔹 Location: New York, United States
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative offline growth strategies to enhance user acquisition through offline channels.
- Organizing and managing offline events, brand activations, and experiential marketing efforts.
- Building strategic partnerships with universities, local organizations, and cultural influencers.
- Designing creative incentive programs to encourage user referrals and organic brand advocacy.
ASSUMPTION: This role requires a high level of creativity, organization, and adaptability to succeed in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and execute innovative offline growth strategies to enhance user acquisition through offline channels.
✅ Organize and manage offline events, brand activations, and experiential marketing efforts to create meaningful connections with users and drive user growth.
✅ Identify and build relationships with universities, local organizations, cultural influencers, and other relevant partners to amplify BeReal’s presence.
✅ Develop and oversee ambassador programs at schools and universities to drive organic adoption and engagement.
✅ Design creative incentive programs to encourage user referrals and organic brand advocacy.
ASSUMPTION: This role may require working non-standard hours, especially during events and activations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3+ years of experience in marketing, with a focus on offline growth channels.
Required Skills:
- Proven leadership in managing and executing large-scale offline marketing campaigns.
- Data-driven approach with the ability to measure offline impact and integrate insights into broader marketing strategies.
- Highly organized and adaptable in fast-paced environments.
- Fluency in English (both written and spoken).
Preferred Skills:
- Experience working with universities or educational institutions.
- Familiarity with the social media landscape and trends.
ASSUMPTION: Candidates with experience in event management, brand activations, or strategic partnerships are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year. This range is based on industry standards for mid-level marketing roles in New York City.
Benefits:
- Health, dental, and vision insurance.
- 401(k) plan with company match.
- Generous vacation and sick leave policies.
- Flexible work arrangements.
Working Hours: Full-time position with standard business hours (9:00 AM - 5:00 PM, Monday - Friday). Occasional evening and weekend work may be required for events and activations.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Voodoo operates in the entertainment industry, focusing on mobile games and apps. The company is the 3 mobile publisher worldwide in terms of downloads after Google and Meta.
Company Size: Voodoo is a mid-sized company with over 750 employees worldwide. This size allows for a dynamic and collaborative work environment.
Founded: Voodoo was founded in 2013 and has since experienced significant growth and success in the mobile gaming industry.
Company Description:
- Voodoo is a tech company that creates mobile games and apps, with a focus on entertaining users worldwide.
- The company is known for its impressive hypergrowth and has raised over $1B in funding from investors such as Goldman Sachs, Tencent, and GBL.
- Voodoo is committed to fostering a diverse and inclusive work environment, with employees from across the globe.
Company Specialties:
- Mobile Games
- Consumer Apps
- Publishing
- Game Development
- User Acquisition
- Video Games
- Entertainment
- Social Networks
- Casual Games
- Engineering
Company Website: voodoo.io
ASSUMPTION: Voodoo's focus on entertainment and user acquisition makes it an exciting place for marketing professionals to grow their careers.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in offline growth channels.
Reporting Structure: The Offline Growth Manager will report directly to the Head of Marketing at BeReal.
Work Arrangement: This is an on-site position based in New York, with the possibility of occasional remote work for events and activations.
Growth Opportunities:
- As BeReal continues to grow, there may be opportunities for the Offline Growth Manager to take on additional responsibilities or move into a leadership role.
- Voodoo offers a dynamic work environment with opportunities to learn from and collaborate with experienced professionals in the industry.
- The company encourages internal mobility and provides opportunities for employees to explore different roles and functions.
ASSUMPTION: This role offers significant growth potential for the right candidate, as BeReal continues to expand its user base and presence in the market.
🌍 Location & Work Environment
Office Type: Voodoo's New York office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 59, Rue Jean-Jacques Rousseau, Paris, Île-de-France 75001, FR (Headquarters) and 599 Broadway, New York, NY 10012, USA (New York Office)
Geographic Context:
- New York City is a vibrant and diverse metropolis with a thriving tech industry and a strong cultural scene.
- The city offers numerous opportunities for events, activations, and partnerships, making it an ideal location for an Offline Growth Manager.
- New York is home to several major universities and educational institutions, providing ample opportunities for campus programs and ambassador initiatives.
Work Schedule: The work schedule for this role is primarily Monday through Friday, with standard business hours. However, the role may require occasional evening and weekend work for events and activations.
ASSUMPTION: The dynamic and fast-paced nature of New York City makes it an exciting and challenging environment for an Offline Growth Manager.
💼 Interview & Application Insights
Typical Process:
- Online application review and resume screening.
- Phone or video call with the HR department to discuss the role and answer any questions.
- In-person or video interview with the hiring manager and/or team members to assess cultural fit and skills.
- Final interview with the Head of Marketing or another senior leader to discuss the role and make a hiring decision.
Key Assessment Areas:
- Candidates' understanding of offline growth strategies and their ability to develop and execute innovative campaigns.
- Candidates' experience in event management, brand activations, and strategic partnerships.
- Candidates' ability to work collaboratively and adapt to a fast-paced environment.
- Candidates' cultural fit with the BeReal and Voodoo teams.
Application Tips:
- Tailor your resume and cover letter to highlight your experience in offline growth channels and any relevant achievements or successes.
- Prepare examples of events, activations, or partnerships you've managed in the past and how they drove user acquisition or engagement.
- Research BeReal and Voodoo to demonstrate your understanding of the company's mission and values.
ATS Keywords: Offline Growth, User Acquisition, Event Management, Brand Activations, Strategic Partnerships, Campus Programs, Referral Programs, Data-Driven, Leadership, Organizational Skills, Adaptability, Campaign Management
ASSUMPTION: BeReal and Voodoo use an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Project management tools such as Asana, Trello, or Jira to organize and manage campaigns.
- Social media management platforms such as Hootsuite, Buffer, or Sprout Social to monitor and engage with users.
- Data analysis tools such as Google Analytics, Tableau, or Power BI to track and measure offline impact.
- Event planning and management software such as Eventbrite, Bizzabo, or Cvent to streamline event logistics.
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Entertainment: BeReal and Voodoo are committed to entertaining users worldwide and fostering genuine connections through authentic social media experiences.
- Creativity: The company encourages innovation and out-of-the-box thinking to drive user acquisition and engagement.
- Collaboration: BeReal and Voodoo value a collaborative work environment where employees can learn from and support one another.
Work Style:
- Fast-paced: The company operates in a dynamic and fast-paced environment, requiring employees to be adaptable and responsive to change.
- Data-driven: BeReal and Voodoo use data to inform decision-making and measure the impact of offline growth strategies.
- Creative: The company values innovative and creative approaches to user acquisition and engagement.
Self-Assessment Questions:
- Do you thrive in fast-paced environments and enjoy the challenge of managing multiple projects simultaneously?
- Are you comfortable using data to inform decision-making and measure the success of your campaigns?
- Do you have a creative approach to problem-solving and a passion for entertainment and social media?
ASSUMPTION: Candidates who are a strong cultural fit with BeReal and Voodoo will be more likely to succeed in the role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple events and activations simultaneously may require strong organizational skills and the ability to prioritize effectively.
- Building strategic partnerships may involve navigating complex organizational structures and negotiating with stakeholders.
- Measuring the impact of offline growth strategies may require creative problem-solving and the ability to adapt to changing circumstances.
- The dynamic and fast-paced nature of the role may present challenges for candidates who prefer a more structured or predictable work environment.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a creative approach to problem-solving.
📈 Similar Roles Comparison
- Offline Growth Manager vs. Online Growth Manager: While both roles focus on user acquisition, the Offline Growth Manager is responsible for driving growth through offline channels, while the Online Growth Manager focuses on digital channels.
- Offline Growth Manager vs. Event Coordinator: The Offline Growth Manager is responsible for developing and executing strategic growth campaigns, while the Event Coordinator is primarily focused on planning and managing events.
- Offline Growth Manager vs. Marketing Manager: The Offline Growth Manager is a specialized role focused on offline growth strategies, while the Marketing Manager is responsible for overseeing the overall marketing strategy and may have a broader scope of responsibilities.
ASSUMPTION: Understanding the differences between these related roles can help candidates determine which position is the best fit for their skills and career goals.
📝 Sample Projects
- Planning and executing a large-scale event or activation to drive user acquisition and engagement.
- Building a strategic partnership with a university or local organization to amplify BeReal's presence and drive user growth.
- Designing and implementing a referral program to encourage users to invite their friends to join BeReal.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Offline Growth Manager may be responsible for, but the specific projects may vary depending on the company's priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing strategy?
- How does BeReal measure the success of offline growth campaigns, and what metrics are most important for this role?
- What opportunities are there for professional growth and development within the company?
- How does BeReal support work-life balance for employees in this role?
- Can you provide examples of successful offline growth campaigns that the company has executed in the past?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role and the company, and demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in offline growth channels and any relevant achievements or successes.
- Prepare examples of events, activations, or partnerships you've managed in the past and how they drove user acquisition or engagement.
- Research BeReal and Voodoo to demonstrate your understanding of the company's mission and values.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
