📌 Core Information
🔹 Job Title: Offline Growth Manager USA
🔹 Company: BeReal (Backed by Voodoo)
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Permanent, On-site
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative offline growth strategies to enhance user acquisition
- Organizing and managing offline events, brand activations, and experiential marketing efforts
- Building strategic partnerships with universities, local organizations, and cultural influencers
- Designing creative incentive programs to encourage user referrals and organic brand advocacy
ASSUMPTION: This role requires a high level of creativity, strong organizational skills, and the ability to work effectively in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and execute innovative offline growth strategies to enhance user acquisition through offline channels
✅ Organize and manage offline events, brand activations, and experiential marketing efforts to create meaningful connections with users and drive user growth
✅ Identify and build relationships with universities, local organizations, cultural influencers, and other potential partners to amplify BeReal’s presence
✅ Develop and oversee ambassador programs at schools and universities to drive organic adoption and engagement
✅ Design creative incentive programs to encourage user referrals and organic brand advocacy
ASSUMPTION: This role requires a strong understanding of the local market, cultural trends, and user behavior to create effective offline growth strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of experience in marketing, with a focus on offline growth channels
Required Skills:
- Proven leadership in managing and executing large-scale offline marketing campaigns
- Data-driven approach with the ability to measure offline impact and integrate insights into broader marketing strategies
- Highly organized and adaptable in fast-paced environments
- Strong communication and interpersonal skills
- Fluency in English
Preferred Skills:
- Experience in the social media or tech industry
- Bilingual or multilingual
ASSUMPTION: Candidates with experience in the social media or tech industry may have a better understanding of the target audience and market trends.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 8+ years of experience in Los Angeles)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous vacation and sick leave policy
- Flexible work hours
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with occasional evening and weekend events
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with 8+ years of experience in Los Angeles. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: BeReal is a social media platform focused on authenticity and real-life connections, operating within the competitive social networking industry.
Company Size: BeReal is a part of Voodoo, a tech company with 769 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: BeReal was founded in 2020, with Voodoo being established in 2013. Both companies have experienced rapid growth and success in their respective fields.
Company Description:
- BeReal is dedicated to fostering genuine connections and celebrating real life through its social media platform
- The company encourages users to share unfiltered moments, promoting authenticity in social media
- BeReal is an international team of 70+ employees with 30M+ monthly active users, backed by Voodoo
Company Specialties:
- Social media platform development
- User acquisition and growth strategies
- Offline marketing and event management
- Strategic partnerships and collaborations
Company Website: https://be.real/
ASSUMPTION: BeReal's focus on authenticity and real-life connections sets it apart from other social media platforms, creating a unique opportunity for growth and innovation.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals seeking to advance their careers in offline growth strategies and user acquisition.
Reporting Structure: The Offline Growth Manager will report directly to the Head of Marketing or a relevant senior manager within the marketing department.
Work Arrangement: This is an on-site position based in Los Angeles, with occasional travel required for events and partnerships.
Growth Opportunities:
- As BeReal continues to grow, there may be opportunities for the Offline Growth Manager to take on additional responsibilities or lead a team
- Working closely with senior leadership may provide opportunities for mentorship and professional development
- BeReal's rapid growth and success create ample opportunities for career advancement within the company
ASSUMPTION: The growth opportunities for this role are closely tied to BeReal's continued success and expansion as a social media platform.
🌍 Location & Work Environment
Office Type: BeReal's office is a collaborative, creative space designed to foster innovation and teamwork.
Office Location(s): Los Angeles, California, United States
Geographic Context:
- Los Angeles is a major hub for technology, entertainment, and marketing industries, providing ample opportunities for networking and partnerships
- The city's diverse population and vibrant cultural scene create a rich environment for offline growth strategies
- Los Angeles offers a competitive job market, with many talented professionals seeking opportunities in the tech and marketing sectors
Work Schedule: Full-time (40 hours per week), with occasional evening and weekend events
ASSUMPTION: The work environment at BeReal is fast-paced, creative, and collaborative, with a strong emphasis on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Offline marketing and event management experience
- Data-driven approach and analytical skills
- Creativity and innovation in offline growth strategies
- Communication and interpersonal skills
Application Tips:
- Highlight your experience in offline marketing and event management, with a focus on driving user acquisition and growth
- Demonstrate your data-driven approach and ability to measure offline impact
- Showcase your creativity and innovation in offline growth strategies, with examples from previous roles
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
ATS Keywords: Offline growth, event management, brand activations, strategic partnerships, user acquisition, data-driven, marketing, social media, BeReal
ASSUMPTION: The application process for this role may be competitive, with a strong focus on relevant experience and skills in offline marketing and event management.
🛠️ Tools & Technologies
- Event management software (e.g., Eventbrite, Bizzabo)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and existing infrastructure.
👔 Cultural Fit Considerations
Company Values:
- Authenticity
- Creativity
- Collaboration
- Innovation
- User-focused
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- User-focused and empathetic
Self-Assessment Questions:
- Do you align with BeReal's focus on authenticity and real-life connections?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have a creative and innovative approach to offline growth strategies?
- Are you user-focused and empathetic in your marketing strategies?
ASSUMPTION: BeReal's company culture is centered around authenticity, creativity, and collaboration, with a strong focus on fostering genuine connections and celebrating real life.
⚠️ Potential Challenges
- Managing a tight budget for offline events and activations
- Building strategic partnerships with limited resources and time
- Measuring the impact of offline growth strategies and integrating insights into broader marketing strategies
- Balancing the demands of multiple projects and priorities
ASSUMPTION: The potential challenges for this role are closely tied to the fast-paced, dynamic nature of the work environment and the need to balance multiple priorities and projects.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Event Manager position, with a focus on offline growth strategies and user acquisition
- However, this role is unique in its focus on the social media industry and the specific needs of BeReal's user base
- Career paths for this role may include advancement to Senior Marketing Manager, Director of Marketing, or other leadership positions within the marketing department
ASSUMPTION: The similarities and differences between this role and related positions are closely tied to the specific needs and goals of BeReal as a social media platform.
📝 Sample Projects
- Planning and executing a large-scale event to drive user acquisition and engagement
- Developing and implementing a strategic partnership with a local university to amplify BeReal's presence
- Designing and launching a referral program to encourage user referrals and organic brand advocacy
ASSUMPTION: The sample projects for this role are closely tied to the specific responsibilities and goals of the Offline Growth Manager position.
❓ Key Questions to Ask During Interview
- How does BeReal measure the success of offline growth strategies, and how can I integrate my findings into broader marketing strategies?
- What are the most effective channels for user acquisition and engagement in the Los Angeles market?
- How does BeReal support and empower its employees to drive innovation and creativity in their roles?
- What are the most significant challenges facing the marketing department in the coming months, and how can this role contribute to overcoming them?
- How does BeReal foster a user-focused and empathetic approach to marketing and growth strategies?
ASSUMPTION: The key questions for this role are designed to provide insight into the specific needs and goals of the Offline Growth Manager position, as well as the broader marketing department and company as a whole.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare examples of your previous work in offline marketing and event management, with a focus on driving user acquisition and growth
- Follow up with the hiring manager one week after submission to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
