Offline Marketing Team Leader

📌 Core Information

🔹 Job Title: Offline Marketing Team Leader

🔹 Company: SEVEN Retail

🔹 Location: Jakarta, Indonesia

🔹 Job Type: Full-time

🔹 Category: Retail

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing the Marketing Executive team to drive offline marketing activities
• Planning and executing school collaborations, mall booths, community events, and neighborhood canvassing
• Ensuring operational readiness and managing scheduling, booth setup, and marketing materials preparation
• Coaching and developing team members, running regular reviews, and sharing best practices
• Coordinating with HQ to align with marketing, product, and operations on strategy and feedback

ASSUMPTION: This role requires a balance of leadership, operational management, and hands-on execution skills. The ideal candidate will have experience in offline marketing, field sales, or event activation, with a proven track record of leading teams and driving results.

📋 Key Responsibilities

✅ Lead the Marketing Executive Team: Set targets, monitor performance, and manage daily activities.

✅ Drive Offline Marketing: Plan and execute school collaborations, mall booths, community events, and neighborhood canvassing.

✅ Ensure Operational Readiness: Manage scheduling, booth setup, and prepare marketing materials.

✅ Coach & Develop: Train and mentor MEs, run regular reviews, and share best practices.

✅ Coordinate with HQ: Align with Marketing, Product, and Operations on strategy and feedback.

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and team management. Strong interpersonal skills and the ability to work well under pressure are essential for success in this position.

🎯 Required Qualifications

Education: Not specified (Assumed: Bachelor's degree in Marketing, Business, or a related field)

Experience: 3-5 years in offline marketing, field sales, or event activation (education, FMCG, or related industries)

Required Skills:

• Proven experience leading a small-to-medium team
• Strong hands-on execution and operational management
• Skilled in managing multiple offline events, partnerships, and field activities
• Comfortable working with targets, lead pipelines, and sales conversion metrics
• Strong interpersonal skills for coaching, partnership-building, and daily team management

Preferred Skills:

• Experience in the education industry
• Fluency in Indonesian and English

ASSUMPTION: While not explicitly stated, a Bachelor's degree in Marketing, Business, or a related field is typically required for this role. Additionally, fluency in Indonesian and English is likely to be beneficial for effective communication and collaboration with local teams and stakeholders.

💰 Compensation & Benefits

Salary Range: IDR 15,000,000 - 25,000,000 per year (Estimated based on industry standards for a Team Leader role in Jakarta)

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses

Working Hours: Full-time (40 hours per week), with flexible hours to accommodate event schedules and team management requirements

ASSUMPTION: The salary range is estimated based on industry standards for a Team Leader role in Jakarta, considering the required experience level and the company's size. Benefits may vary and are subject to confirmation with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically focused on education and student acquisition

Company Size: Small (2 employees), which may offer a more agile and hands-on work environment

Founded: 2022 (Assumed, based on the company's LinkedIn profile)

Company Description:

• SEVEN Retail is a retail company focused on student acquisition and education
• They prioritize offline marketing strategies to engage with students and communities
• Their team is dedicated to driving results through innovative and effective marketing campaigns

Company Specialties:

• Offline marketing
• Student acquisition
• Community engagement

Company Website: seven-retail.com

ASSUMPTION: SEVEN Retail is a relatively new company, focusing on offline marketing strategies to engage with students and communities. Their small size may offer opportunities for growth and impact on the company's direction.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the team and the company

Reporting Structure: The Team Leader will report directly to the Marketing Manager or a similar role within the organization

Work Arrangement: On-site, with flexible hours to accommodate event schedules and team management requirements

Growth Opportunities:

• Potential to advance to a Marketing Manager or similar role as the team grows
• Opportunities to develop leadership and management skills through coaching and mentoring team members
• Possibility to expand the role's scope as the company grows and enters new markets

ASSUMPTION: As a small company, SEVEN Retail may offer more opportunities for growth and impact than larger organizations. The Team Leader role is well-positioned for career advancement as the company expands.

🌍 Location & Work Environment

Office Type: Not specified (Assumed: A physical office location in Jakarta)

Office Location(s): Coalville, UK (Assumed, based on the company's LinkedIn profile)

Geographic Context:

• Jakarta is the capital and largest city of Indonesia, with a population of over 10 million
• The city is known for its vibrant culture, diverse communities, and bustling retail scene
• Jakarta offers numerous opportunities for offline marketing and community engagement

Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate event schedules and team management requirements

ASSUMPTION: While the company's LinkedIn profile lists an office location in Coalville, UK, it is likely that the Team Leader role is based in Jakarta, Indonesia, given the focus on local offline marketing activities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• On-site interview with the Marketing Manager or a similar role to discuss the role in more detail and assess leadership and management skills
• Final decision and offer

Key Assessment Areas:

• Leadership and management skills
• Offline marketing and event planning experience
• Interpersonal skills and ability to work well under pressure
• Alignment with company values and culture

Application Tips:

• Highlight your experience in offline marketing, field sales, or event activation, with a focus on leadership and team management
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare examples of successful offline marketing campaigns or events you have led and executed

ATS Keywords: Offline Marketing, Field Sales, Event Activation, Team Leadership, Operational Management, Coaching, Partnership Building, Performance Monitoring, Scheduling, Marketing Materials Preparation, Target Management, Sales Conversion Metrics, Interpersonal Skills, Community Engagement, Event Planning, Collaboration

ASSUMPTION: The application process may vary depending on the company's current hiring practices and the specific needs of the role. Applicants should be prepared to discuss their relevant experience and skills in detail during the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Marketing automation tools (e.g., Mailchimp, Hootsuite)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the team's preferences. Applicants should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Results-driven
• Innovative
• Collaborative
• Adaptable

Work Style:

• Hands-on and proactive
• Adaptable and flexible
• Strong communication and teamwork skills
• Ability to work well under pressure and meet deadlines

Self-Assessment Questions:

• Do you thrive in a fast-paced, results-driven environment?
• Are you comfortable managing multiple projects and priorities simultaneously?
• Do you enjoy working collaboratively with a team to achieve common goals?

ASSUMPTION: SEVEN Retail values employees who are proactive, adaptable, and results-driven. Applicants should be prepared to demonstrate their alignment with these values during the interview process.

⚠️ Potential Challenges

• Managing a team in a fast-paced, results-driven environment
• Balancing multiple priorities and deadlines
• Adapting to changes in strategy or priorities
• Working effectively with remote or distributed teams

ASSUMPTION: The Team Leader role may present challenges related to managing a team in a fast-paced environment, balancing multiple priorities, and adapting to changes. Applicants should be prepared to discuss their strategies for overcoming these challenges during the interview process.

📈 Similar Roles Comparison

• Compared to a Marketing Manager role, the Team Leader role focuses more on day-to-day execution and team management, with less strategic planning and decision-making
• In the education industry, offline marketing roles may be more focused on student acquisition and community engagement, compared to other industries
• Career progression may involve advancing to a Marketing Manager or similar role as the team grows, or expanding the role's scope as the company enters new markets

ASSUMPTION: The Team Leader role is distinct from other marketing roles in its focus on day-to-day execution and team management. Applicants should be prepared to discuss their relevant experience and skills for this specific role during the interview process.

📝 Sample Projects

• Planning and executing a successful school collaboration event, resulting in a significant increase in student acquisitions
• Managing a team of Marketing Executives to canvass a neighborhood, leading to strong community engagement and brand awareness
• Coordinating with HQ to align on strategy and feedback, resulting in improved marketing materials and more effective offline marketing campaigns

ASSUMPTION: Applicants should be prepared to discuss their relevant experience and skills for the specific responsibilities and requirements of the Team Leader role during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team's current priorities and how this role will contribute to achieving them?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the team currently, and how can this role help address them?
• How does the company measure the success of its offline marketing campaigns, and how will this role contribute to that process?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and their commitment to understanding the specific needs and challenges of the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful offline marketing campaigns or events you have led and executed
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.