Offshore Marketing Manager

📌 Core Information

🔹 Job Title: Offshore Marketing Manager

🔹 Company: Pearl

🔹 Location: Mexico City, Mexico (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (with overlap of 4 hours with PST/EST)

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and optimizing marketing strategies to increase brand awareness and generate qualified leads
• Managing digital marketing campaigns across various channels
• Leading social media strategy and content calendar
• Creating and distributing engaging content
• Monitoring campaign performance and preparing reports
• Collaborating with sales and product teams to align messaging and offers
• Optimizing marketing automation and CRM tools
• Researching market trends and competitor activities

ASSUMPTION: This role requires a strong understanding of digital marketing strategies and tools, as well as excellent communication skills to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Plan and execute marketing campaigns across digital channels (social, email, paid media, SEO)

✅ Lead social media strategy and content calendar

✅ Manage the creation and distribution of engaging content (blogs, case studies, newsletters)

✅ Monitor campaign performance and prepare weekly/monthly reports

✅ Work closely with Sales and Product teams to align messaging and offers

✅ Optimize marketing automation and CRM tools

✅ Research market trends and competitor activities

ASSUMPTION: This role requires a high level of autonomy and self-motivation, as well as strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of digital marketing experience (agency or in-house)

Required Skills:

• Proven ability to manage and report on marketing campaigns
• Strong English communication skills (written and verbal)
• Hands-on experience with marketing tools like HubSpot, Mailchimp, Google Ads, SEO tools
• Self-driven and highly organized; comfortable working autonomously
• Availability to overlap at least 4 hours with PST/EST timezone

Preferred Skills:

• Experience working with U.S.-based companies
• Knowledge of HR, payroll, or SaaS industries

ASSUMPTION: While not required, experience working with U.S.-based companies and knowledge of HR, payroll, or SaaS industries would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Competitive offshore salary (industry standard for mid-level marketing roles in Mexico)

Benefits:

• Retention Bonuses
• Community-Driven Benefits
• Annual Retreat

Working Hours: Full-time (40 hours per week) with a required overlap of 4 hours with PST/EST timezone

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Mexico. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Pearl focuses on connecting top international talent with Western companies.

Company Size: Small (11-50 employees). This size allows for a more intimate work environment and closer collaboration with team members.

Founded: Pearl was founded with a mission to bridge the gap between top international talent and Western companies.

Company Description:

• Pearl works with the top 1% of candidates from around the world
• Clients include startups in the US and EU that have raised over $5B in aggregate
• Pearl provides retention bonuses and community-driven benefits to its employees

Company Specialties:

• Global talent solutions
• White-glove service model
• Exceptional candidate and client experience

Company Website: https://www.pearltalent.com/

ASSUMPTION: Pearl's focus on providing exceptional experiences for both candidates and clients sets it apart in the staffing and recruiting industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience). This role offers opportunities for growth and promotion within the company.

Reporting Structure: The Offshore Marketing Manager will report directly to the Director of Marketing.

Work Arrangement: Remote with a required overlap of 4 hours with PST/EST timezone. This allows for better collaboration with teams based in the US and EU.

Growth Opportunities:

• Potential promotions based on consistent performance and long-term commitment
• Opportunities to work with top-tier startups in the US and EU
• Access to community-driven benefits and an annual retreat

ASSUMPTION: Pearl's focus on long-term success for its team members and clients creates opportunities for growth and advancement within the company.

🌍 Location & Work Environment

Office Type: Remote. Pearl's work-from-anywhere flexibility allows employees to work from the comfort of their own homes or co-working spaces.

Office Location(s): Mexico City, Mexico (with remote work arrangement)

Geographic Context:

• Mexico City is the capital and most populous city of Mexico
• The city is known for its vibrant culture, rich history, and diverse culinary scene
• Mexico City offers a lower cost of living compared to major cities in the US and EU

Work Schedule: Full-time (40 hours per week) with a required overlap of 4 hours with PST/EST timezone. This schedule allows for better collaboration with teams based in the US and EU.

ASSUMPTION: While Pearl offers a remote work arrangement, candidates should be prepared to work with teams based in different time zones and maintain a consistent work schedule.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to assess communication skills and cultural fit
• Technical assessment to evaluate marketing skills and campaign management experience
• Final interview with the Director of Marketing to discuss the role and company culture

Key Assessment Areas:

• Digital marketing campaign management experience
• Communication skills (written and verbal)
• Cultural fit with Pearl's values and work environment
• Problem-solving skills and ability to work autonomously

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and campaign management skills
• Include specific examples of marketing campaigns you've managed and the results you've achieved
• Demonstrate your understanding of Pearl's mission and how your skills and experience align with the role

ATS Keywords: Digital Marketing, Campaign Management, Content Creation, Social Media Strategy, SEO, Marketing Automation, CRM Tools, Market Research, Communication Skills, Self-Driven, Organizational Skills

ASSUMPTION: Pearl's application process is designed to assess candidates' skills and cultural fit, with a focus on digital marketing campaign management experience and strong communication skills.

🛠️ Tools & Technologies

• HubSpot
• Mailchimp
• Google Ads
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: While not an exhaustive list, these tools and technologies are commonly used in digital marketing roles and may be relevant to this position.

👔 Cultural Fit Considerations

Company Values:

• Empowering Talent
• Elevating Companies
• Uniting Success

Work Style:

• Self-driven and autonomous
• Strong communication and collaboration skills
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you align with Pearl's mission to empower talent and elevate companies?
• How do you approach working autonomously and managing multiple projects?
• How do you handle feedback and incorporate it into your work?

ASSUMPTION: Pearl's company values and work style requirements are essential for candidates to assess their fit within the organization.

⚠️ Potential Challenges

• Managing multiple projects and deadlines with a high level of autonomy
• Working with teams based in different time zones and maintaining a consistent work schedule
• Adapting to the unique cultural and work environment of a remote, global team
• Potential language barriers or cultural differences when working with U.S.-based clients

ASSUMPTION: While these challenges may arise, Pearl's focus on providing exceptional experiences for both candidates and clients creates opportunities for growth and success.

📈 Similar Roles Comparison

• This role differs from in-house marketing positions in that it focuses on offshore marketing strategies and remote work arrangements
• Industry-specific context: Pearl works with startups in the US and EU, offering unique opportunities for growth and exposure to top-tier companies
• Career path comparison: This role offers opportunities for growth and promotion within the company, with potential for long-term success

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on offshore marketing strategies and remote work arrangements sets it apart.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness and engagement
• Managing a content marketing strategy to generate qualified leads and drive traffic to a company website
• Optimizing marketing automation and CRM tools to improve campaign performance and efficiency

ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• How does Pearl support the long-term success of its team members?
• What are the most important qualities for someone to succeed in this role?
• How does Pearl ensure effective communication and collaboration among its remote teams?
• What opportunities are there for growth and advancement within the company?
• How does Pearl approach working with U.S.-based clients and navigating potential language barriers or cultural differences?

ASSUMPTION: These questions are designed to help candidates better understand Pearl's company culture, work environment, and opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and campaign management skills
• Prepare for an initial screening call to assess your communication skills and cultural fit
• Be ready to discuss your marketing campaign management experience and results in a technical assessment
• Follow up with Pearl after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.