Offsite SEO Manager (India)

📌 Core Information

🔹 Job Title: Offsite SEO Manager (India)

🔹 Company: Greenpark

🔹 Location: Bengaluru, Karnataka, India (Remote)

🔹 Job Type: Temporary (FTC until the end of the year)

🔹 Category: Marketing & Communications

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and maintaining strong relationships with key publishers for link building campaigns
• Conducting relevant research into strong story/PR/content ideas
• Monitoring the news cycle for reactive opportunities for link placement
• Working closely with the Head of Digital PR and wider account team to build compelling strategies
• Managing client communications and presentations

ASSUMPTION: This role requires a proactive and self-motivating approach to work, with a strong focus on building and maintaining relationships with media contacts.

📋 Key Responsibilities

✅ Work closely with the Head of Digital PR and wider account team to deliver Offsite SEO campaigns

✅ Develop and maintain strong personal relationships with key publishers (journalists, bloggers, and PRs)

✅ Conduct relevant research into strong story/PR/content ideas

✅ Maintain and develop press, blog, and media contact database

✅ Measure and report on link building efforts

✅ Take the lead on Digital PR strategy for the IN market

✅ Monitor the news cycle for reactive opportunities for link placement

✅ Work closely with Head of Digital PR and wider account team to build compelling strategies

✅ Client management including creating presentations for key client meetings and pro-actively escalating any issues

✅ Ad hoc related tasks as required

ASSUMPTION: This role involves a high level of client interaction and requires strong interpersonal and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (2-5 years) in Offsite SEO, Digital PR, or a related role

Required Skills:

• Excellent communication and interpersonal skills
• Strong attention to detail and quality of work
• Personal interest in current trends across one or more areas
• Proactive and self-motivating approach to work and innovation
• Ability to work under pressure under office-based and remote conditions
• Commitment to developing themselves and the Greenpark offering

Preferred Skills:

• Experience working with luxury clients
• Fluency in Hindi or other Indian languages

ASSUMPTION: Candidates should have a strong understanding of the Offsite SEO landscape and be comfortable working in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: INR 800,000 - 1,200,000 per annum (Estimated based on industry standards for mid-level SEO roles in India)

Benefits:

• Flexible work arrangements (Remote OK)
• Opportunities for professional growth and development
• Competitive salary and benefits package

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level SEO roles in India. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Greenpark is a global, award-winning, performance-driven content leader and brand publishing agency specializing in Omnichannel Search & Insights, Creative Content, and Performance Tech.

Company Size: Medium (201-500 employees)

Founded: 2015

Company Description:

• Greenpark helps brands create meaningful connections that impact people’s lives through performance-driven content for search and social
• The company works with a global client portfolio, including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more
• Greenpark is committed to ensuring every interaction, both internally and externally, reflects their commitment to their core values of openness, respect, innovation, and teamwork

Company Specialties:

• Omnichannel Search & Insights
• Creative Content
• Performance Tech
• Ad agency and in-house model

Company Website: https://greenpark.digital/

ASSUMPTION: Greenpark is a global company with a strong focus on performance-driven content and a commitment to its core values.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Digital PR

Work Arrangement: Remote OK (with the option to work from the office)

Growth Opportunities:

• Potential to take on more responsibility and develop skills within the Offsite SEO and Digital PR fields
• Opportunities to work with a diverse range of clients and industries
• Chance to grow with the company as it continues to expand its global presence

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibility and develop their skills within the Offsite SEO and Digital PR fields.

🌍 Location & Work Environment

Office Type: Hybrid (Remote OK with the option to work from the office)

Office Location(s): Bengaluru, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and is known for its tech industry and vibrant culture
• The city has a tropical savanna climate, with warm and humid weather throughout the year
• Bengaluru is well-connected by air, rail, and road, with a growing public transportation system

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: Bengaluru offers a dynamic work environment with a strong focus on technology and innovation, making it an ideal location for this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager

Key Assessment Areas:

• Offsite SEO and Digital PR knowledge and skills
• Communication and interpersonal skills
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with Greenpark's core values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Offsite SEO landscape and Greenpark's unique offerings
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work under pressure

ATS Keywords: Offsite SEO, Digital PR, Link Building, Media Relations, Client Management, Research, Communication, Interpersonal Skills, Attention to Detail, Proactive Approach, Team Player, Content Creation, Campaign Strategy, Networking, Trend Analysis, Performance Measurement

ASSUMPTION: Greenpark's application process is designed to assess candidates' technical skills, communication abilities, and cultural fit with the company's core values.

🛠️ Tools & Technologies

• SEMrush or similar SEO tools
• CRM software (e.g., HubSpot, Salesforce)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: This role requires proficiency in using SEO tools, CRM software, project management tools, and communication and collaboration platforms.

👔 Cultural Fit Considerations

Company Values:

• We Strive: We are committed to making a positive impact for the people and brands we serve
• Acting Together: We work collaboratively and support each other to achieve our goals
• With Kindness: We treat everyone with kindness and respect at the core of everything we do

Work Style:

• Greenpark values a proactive and self-motivating approach to work
• The company encourages innovation and continuous learning
• Greenpark fosters a positive, nurturing, and appropriate work environment

Self-Assessment Questions:

• How do you stay up-to-date with current trends in the Offsite SEO and Digital PR fields?
• Can you provide an example of a time when you had to build and maintain strong relationships with key publishers to achieve your goals?
• How do you prioritize and manage your workload when working under pressure?

ASSUMPTION: Greenpark values candidates who are proactive, self-motivating, and committed to continuous learning and innovation.

⚠️ Potential Challenges

• Managing client expectations and delivering results in a fast-paced, dynamic environment
• Keeping up with the latest trends and best practices in the Offsite SEO and Digital PR fields
• Building and maintaining strong relationships with key publishers in a competitive market
• Working remotely and managing time zones effectively

ASSUMPTION: This role presents unique challenges that require strong communication, interpersonal, and time management skills.

📈 Similar Roles Comparison

• Offsite SEO Manager vs. SEO Manager: The Offsite SEO Manager role focuses more on building relationships with publishers and securing backlinks, while the SEO Manager role is more focused on on-page optimization and technical SEO
• Digital PR vs. Traditional PR: Digital PR involves leveraging digital channels and online media to secure coverage and backlinks, while traditional PR focuses on securing coverage in print and broadcast media
• Offsite SEO Manager career path: Offsite SEO Managers can progress to Senior Offsite SEO Manager, Head of Offsite SEO, or move into related roles such as Head of Digital PR or Director of SEO

ASSUMPTION: This role is similar to other Offsite SEO Manager and Digital PR roles, but with a focus on the Indian market and a commitment to Greenpark's unique offerings.

📝 Sample Projects

• Developing and executing a successful link building campaign for a luxury client in the Indian market
• Conducting research into strong story/PR/content ideas and securing coverage in high-authority publications
• Monitoring the news cycle and securing reactive opportunities for link placement

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the wider account team?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Greenpark support the professional growth and development of its employees?
• What are the key challenges facing the Offsite SEO and Digital PR teams, and how can this role help address them?
• How does Greenpark measure the success of its Offsite SEO and Digital PR campaigns?

ASSUMPTION: These interview questions are designed to provide insight into the role, team dynamics, and Greenpark's approach to Offsite SEO and Digital PR.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work under pressure
• If selected, complete a technical assessment or case study presentation
• Follow up with the HR team one week after your interview to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.