Omni-Channel Sales and Marketing Manager

📌 Core Information

🔹 Job Title: Omni-Channel Sales and Marketing Manager

🔹 Company: Activate Interactive Pte Ltd

🔹 Location: Singapore, Singapore

🔹 Job Type: Full-Time

🔹 Category: Sales & Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a holistic omni-channel sales strategy for Singapore and Southeast Asia markets.
• Driving revenue growth across online (DTC website, marketplaces) and offline (retail partners, distributors) channels.
• Building and managing relationships with e-commerce platforms, retailers, and distributors.
• Designing and executing integrated marketing campaigns that align across digital, retail, and partner touchpoints.
• Using customer data and insights to personalize engagement strategies across channels and platforms.

ASSUMPTION: This role requires a strategic and execution-focused individual with experience in omni-channel sales and marketing to drive growth across multiple channels and touchpoints.

📋 Key Responsibilities

✅ Develop and implement a holistic omni-channel sales strategy for Singapore and Southeast Asia markets.

✅ Drive revenue growth across online (DTC website, marketplaces) and offline (retail partners, distributors) channels.

✅ Build and manage relationships with e-commerce platforms, retailers, and distributors.

✅ Optimize pricing, promotions, and inventory across all sales channels to maximize profitability and availability.

✅ Monitor performance by channel and recommend adjustments based on data and market feedback.

✅ Collaborate with logistics and operations to ensure efficient order fulfilment and customer satisfaction across channels.

✅ Design and execute integrated marketing campaigns that align across digital, retail, and partner touchpoints.

✅ Oversee brand consistency and customer experience across online storefronts, retail displays, packaging, and marketing materials.

✅ Manage paid media, SEO, content marketing, email, influencer, and in-store activations to support sales objectives.

✅ Use customer data and insights to personalize engagement strategies across channels and platforms.

✅ Lead regional marketing initiatives tailored to local cultures and consumer behaviors.

✅ Analyze campaign and channel performance to drive continuous improvement and ROI optimization.

ASSUMPTION: This role involves a mix of strategic planning, stakeholder management, and hands-on execution to drive sales and marketing success across multiple channels.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, Communications, or related field. MBA or equivalent postgraduate qualifications is preferred.

Experience: Minimum 5–7 years of experience in sales and marketing, with at least 2 years in omni-channel or cross-channel management in Singapore and Southeast Asia.

Required Skills:

• Proven experience in omni-channel or multi-channel sales and marketing, preferably in consumer tech, healthtech, or lifestyle brands.
• Strong understanding of customer journeys across digital and physical retail ecosystems in Singapore and Southeast Asia.
• Experience managing e-commerce operations (direct & marketplaces) and retail partner relationships.
• Data-driven with proficiency in performance marketing tools, CRM systems, and analytics platforms (e.g., GA4, Meta Ads, Shopify, Salesforce).
• Strong interpersonal and negotiation skills to work effectively with partners, agencies, and internal stakeholders.
• Entrepreneurial mindset with the ability to adapt and execute in a fast-paced startup environment.

Preferred Skills:

• Familiarity with e-commerce marketplaces and regional retail operations.
• Regional language proficiency (e.g., Mandarin, Bahasa, Thai) for market localization.

ASSUMPTION: Candidates with a strong background in omni-channel sales and marketing, data-driven skills, and experience in consumer tech or healthtech will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a similar role in Singapore, the estimated salary range is SGD 8,000 - 12,000 per month (USD 6,000 - 9,000).

Benefits:

• Fun working environment
• Employee Wellness Program

Working Hours: Full-time position with standard office hours, Monday to Friday.

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Activate Interactive Pte Ltd is a leading IT technology consultancy focused on driving digital innovations and providing holistic solutions to improve population health.

Company Size: With over 150 employees, Activate Interactive Pte Ltd offers a conducive environment for employees to realize their full potential while driving digital transformations for clients.

Founded: Founded in 1997, Activate Interactive Pte Ltd has over two decades of experience in the technology consulting industry.

Company Description:

• Fuses strategy consulting, creativity, and engineering to drive digital innovations.
• Offers quality, cost-effective, and impactful end-to-end application development, including mobile and web applications, cloud technology, UI/UX design, and more.
• Integrates digital technology into all areas of a business, helping clients remove technology roadblocks and increase their efficiency to better serve and deliver value to their communities.

Company Specialties:

• Mobile App Development
• Web Development
• UI and UX Design
• DevOps
• Service and Maintenance
• Project Management
• Business Analysis
• Cloud
• and Strategy Consulting

Company Website: http://www.activate.sg

ASSUMPTION: Activate Interactive Pte Ltd's focus on digital innovations and improving population health creates an exciting and impactful work environment for employees.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals seeking to advance their careers in omni-channel sales and marketing within the tech industry.

Reporting Structure: The Omni-Channel Sales and Marketing Manager will report directly to the Head of Sales and Marketing and work closely with cross-functional teams, including sales, marketing, operations, and logistics.

Work Arrangement: This is an on-site, full-time position with standard office hours, Monday to Friday.

Growth Opportunities:

• Potential to expand the role's scope and responsibilities based on performance and business needs.
• Opportunities to work on regional projects and collaborate with international teams.
• Access to training and development programs to enhance skills and advance career growth.

ASSUMPTION: This role offers ample opportunities for professional growth and development within the dynamic and expanding tech industry.

🌍 Location & Work Environment

Office Type: Modern office space with a fun and collaborative work environment.

Office Location(s): 10 Eunos Road 8, Singapore, SG

Geographic Context:

• Singapore is a multicultural city-state and island country in Southeast Asia, known for its cleanliness, safety, and vibrant culture.
• The office is located in the Eunos Industrial Park, offering easy access to public transportation and nearby amenities.
• The city-state's strategic location makes it an ideal hub for regional business operations and expansion.

Work Schedule: Standard office hours, Monday to Friday, with flexibility for occasional overtime or weekend work as needed.

ASSUMPTION: The modern office environment and strategic location provide an ideal setting for employees to thrive and succeed in their roles.

💼 Interview & Application Insights

Typical Process:

• Online application submission and review.
• Phone or video screening to assess cultural fit and basic qualifications.
• In-depth interviews with the hiring manager and relevant team members to discuss the role, responsibilities, and expectations.
• Final round interviews or assessments, as needed.

Key Assessment Areas:

• Sales and marketing strategy development and execution.
• Data-driven decision-making and analytics skills.
• Stakeholder management and communication skills.
• Adaptability and problem-solving skills in a fast-paced environment.

Application Tips:

• Highlight relevant experience and achievements in omni-channel sales and marketing, with a focus on driving revenue growth and customer engagement.
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission to improve population health through technology.
• Prepare examples of successful marketing campaigns or sales strategies you've implemented in previous roles.

ATS Keywords: Omni-channel sales, marketing strategy, e-commerce operations, customer journey, data analysis, performance marketing, CRM systems, interpersonal skills, negotiation skills, entrepreneurial mindset, retail partner relationships, integrated marketing campaigns, brand consistency, consumer products, market localization

ASSUMPTION: Activate Interactive Pte Ltd's interview process focuses on assessing candidates' strategic thinking, data-driven approach, and cultural fit for the organization.

🛠️ Tools & Technologies

• Performance marketing tools (e.g., GA4, Meta Ads)
• CRM systems (e.g., Salesforce)
• E-commerce platforms (e.g., Shopify, Shopee, Lazada, Amazon)
• Analytics and data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in sales and marketing positions within the tech industry.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Sustainability

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making and continuous improvement
• Focus on driving results and delivering value to customers

Self-Assessment Questions:

• How do you align with Activate Interactive Pte Ltd's values, particularly innovation and customer-centricity?
• How comfortable are you working in a dynamic and fast-paced environment, with a focus on driving results?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: Activate Interactive Pte Ltd values candidates who are innovative, customer-focused, and collaborative, with a strong work ethic and commitment to driving results.

⚠️ Potential Challenges

• Managing multiple sales and marketing channels simultaneously, requiring strong organizational skills and prioritization.
• Adapting to a fast-paced and ever-changing startup environment, with a need for flexibility and resilience.
• Balancing regional marketing initiatives with local cultural nuances and consumer behaviors.
• Ensuring brand consistency and customer experience across various touchpoints and platforms.

ASSUMPTION: These challenges can be overcome by a proactive and adaptable individual with strong organizational skills and a customer-centric mindset.

📈 Similar Roles Comparison

• Compared to traditional sales and marketing roles, this position requires a broader skill set and a more holistic approach to channel management.
• In the tech industry, this role is similar to an Omni-Channel Sales and Marketing Manager or a Senior Marketing Manager with a focus on e-commerce and retail channels.
• Career progression in this role could lead to senior leadership positions in sales, marketing, or general management within the tech industry.

ASSUMPTION: This role offers a unique opportunity to gain experience in omni-channel sales and marketing within the tech industry, with potential for career growth and development.

📝 Sample Projects

• Developing and executing a regional marketing campaign to launch a new product line across multiple channels and touchpoints.
• Optimizing pricing and promotions strategies across e-commerce platforms and retail partners to maximize revenue and profitability.
• Implementing a customer loyalty program that integrates online and offline customer engagement and rewards.

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Omni-Channel Sales and Marketing Manager role at Activate Interactive Pte Ltd.

❓ Key Questions to Ask During Interview

• Can you describe the current sales and marketing strategies for Activate Interactive Pte Ltd's products, and how this role fits into the overall commercial strategy?
• How does the company support the growth and development of its employees in this role?
• Can you provide examples of successful omni-channel sales and marketing campaigns implemented by the company or its competitors in the region?
• How does the company approach regional marketing initiatives, and what resources are available to support localization efforts?
• What is the company's approach to data-driven decision-making and continuous improvement in sales and marketing strategies?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company's success, while also providing valuable insights into the work environment and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in omni-channel sales and marketing, with a focus on driving revenue growth and customer engagement.
• Prepare examples of successful marketing campaigns or sales strategies you've implemented in previous roles.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.