📌 Core Information
🔹 Job Title: Omnichannel Campaign Development Lead - Vaccines Business Unit
🔹 Company: MSD
🔹 Location: USA - Pennsylvania - North Wales (Upper Gwynedd)
🔹 Job Type: Full-Time, Hybrid (3 days on-site, 2 days remote)
🔹 Category: Digital Marketing
🔹 Date Posted: 2025-04-07
🔹 Experience Level: Mid-Senior Level (5+ years)
🔹 Remote Status: On-site (3 days per week) with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading the development of customer experience and campaign planning for the Vaccines Business Unit
- Orchestrating fully integrated digital campaigns across various channels and touchpoints
- Collaborating with cross-functional teams, including internal teams and agencies, to deliver effective campaigns
- Embracing an agile, test-and-learn approach to campaign development and optimization
- Working in a fast-paced, ambiguous environment that requires strong organizational skills and adaptability
ASSUMPTION: This role requires a high degree of collaboration, adaptability, and strong project management skills to successfully lead campaigns from inception to delivery.
📋 Key Responsibilities
✅ Lead the development of customer experience and campaign planning for the Vaccines Business Unit
✅ Shape and orchestrate fully integrated digital campaigns, ensuring alignment with business objectives and customer needs
✅ Collaborate with cross-functional teams, including internal teams and agencies, to deliver effective campaigns
✅ Employ an agile, test-and-learn approach to campaign development and optimization
✅ Manage campaign timelines, resources, and budgets to ensure projects are delivered on time and within budget
✅ Monitor campaign performance and provide regular updates to stakeholders
✅ Stay up-to-date with industry trends and best practices in digital marketing and campaign development
ASSUMPTION: This role requires a strong understanding of the digital marketing landscape, as well as the ability to balance strategic thinking with tactical execution.
🎯 Required Qualifications
Education: Bachelor's degree (BS/BA) in Marketing, Business, or a related field
Experience: 5+ years of combined digital marketing/marketing support or sales experience, with a focus on campaign development and management
Required Skills:
- Proven experience in digital marketing, with a strong understanding of digital channels and best practices
- Excellent project management skills, with the ability to manage multiple projects simultaneously
- Strong collaboration and communication skills, with the ability to work effectively with cross-functional teams
- Proven ability to work in a fast-paced, ambiguous environment
- Strong analytical skills, with the ability to interpret data and make data-driven decisions
- Familiarity with healthcare marketing and promotion is a plus
Preferred Skills:
- Experience with agile methodologies and test-and-learn approaches
- Familiarity with campaign management tools and platforms
- Experience working with internal legal, medical, and regulatory teams
ASSUMPTION: Candidates with experience in healthcare marketing and a strong understanding of agile methodologies will be well-suited to this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-senior level digital marketing role in the pharmaceutical industry)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Employee assistance program
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, with a hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level digital marketing role in the pharmaceutical industry. Actual compensation may vary based on factors such as experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1891 (as Merck & Co., Inc.)
Company Description:
- MSD, known as Merck & Co., Inc., Rahway, NJ, USA in the United States and Canada, is a global biopharmaceutical company focused on saving and improving lives through the development of important medicines and vaccines
- The company operates in more than 140 countries and has a presence in over 100 countries worldwide
- MSD is committed to bringing innovative health solutions to patients and communities in need, with a focus on preventing and treating diseases in people and animals
Company Specialties:
- Pharmaceutical manufacturing and distribution
- Research and development of new medicines and vaccines
- Global health and access initiatives
- Animal health products and services
Company Website: www.msd.com
ASSUMPTION: MSD's large size and global presence offer candidates the opportunity to work on a wide range of projects and gain exposure to diverse markets and cultures.
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: This role reports directly to the Head of Digital Marketing for the Vaccines Business Unit
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential career progression into senior management roles within the digital marketing function
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business
- Access to professional development and training opportunities to enhance skills and advance career growth
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital marketing within the pharmaceutical industry.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site, 2 days remote)
Office Location(s): USA - Pennsylvania - North Wales (Upper Gwynedd)
Geographic Context:
- The office is located in the Upper Gwynedd Township of North Wales, Pennsylvania, approximately 30 miles northwest of Philadelphia
- The area offers a mix of urban and suburban living, with easy access to major highways and public transportation
- North Wales is home to a diverse range of industries, including pharmaceuticals, healthcare, and technology
Work Schedule: Full-time, with a hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: The hybrid work arrangement offers candidates the flexibility to balance on-site collaboration with remote work, allowing for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and key stakeholders
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and campaign development experience
- Project management skills and ability to work in a fast-paced environment
- Collaboration and communication skills, with the ability to work effectively with cross-functional teams
- Problem-solving skills and ability to think critically and creatively
- Alignment with MSD's mission, values, and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of MSD's mission, values, and company culture in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and communication abilities
- Research MSD's recent campaigns and initiatives to show your enthusiasm for the role and the company
ATS Keywords: Digital Marketing, Campaign Development, Project Management, Agile, Healthcare Marketing, Customer Experience, Collaboration, Communication, Influencing, Strategic Thinking, Tactical Execution, Data-Driven Decision Making
ASSUMPTION: The interview process for this role will focus on assessing candidates' digital marketing expertise, project management skills, and ability to work effectively in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Campaign management tools (e.g., Adobe Campaign, Marketo, Salesforce Marketing Cloud)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: Familiarity with relevant campaign management, project management, data analysis, and collaboration tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Inventing for Life: We discover new ways to improve and extend people's lives
- Knowing Patients Better: We understand the needs of patients and caregivers to deliver innovative, personalized healthcare solutions
- Excelling Together: We collaborate and work as one team to achieve exceptional results
- Embracing Inclusion: We respect and value the unique contributions of each individual
- Upholding Integrity: We act with honesty, transparency, and accountability in all aspects of our work
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration
- Agile and adaptable, with a willingness to pivot and reprioritize as needed
- Data-driven and analytical, with a strong focus on performance metrics and continuous improvement
- Results-oriented, with a commitment to delivering high-quality campaigns that drive business impact
- Innovative and creative, with a willingness to explore new channels, technologies, and approaches
Self-Assessment Questions:
- How do you approach working collaboratively with cross-functional teams to deliver effective campaigns?
- Can you provide an example of a time when you had to pivot or reprioritize a project due to changing circumstances?
- How do you stay up-to-date with industry trends and best practices in digital marketing and campaign development?
- Can you describe a situation where you had to balance strategic thinking with tactical execution to deliver a successful campaign?
ASSUMPTION: Candidates who align with MSD's values and work style, and who can demonstrate strong collaboration, adaptability, and data-driven decision-making skills, will be well-suited to this role.
⚠️ Potential Challenges
- Working in a fast-paced, ambiguous environment that requires strong project management skills and adaptability
- Managing multiple projects simultaneously, with competing priorities and tight deadlines
- Collaborating with cross-functional teams, including internal teams and agencies, to deliver effective campaigns
- Staying up-to-date with industry trends and best practices in digital marketing and campaign development
- Balancing strategic thinking with tactical execution to deliver high-quality campaigns that drive business impact
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment, and who have strong project management skills and adaptability, will be well-suited to this role.
📈 Similar Roles Comparison
- This role is similar to a Senior Campaign Manager or Digital Marketing Manager position within a pharmaceutical or healthcare organization
- However, this role focuses specifically on the Vaccines Business Unit, requiring a strong understanding of the vaccines market and customer needs
- Compared to related roles, this position offers a unique opportunity to work on high-impact campaigns that drive patient outcomes and improve public health
ASSUMPTION: Candidates with experience in healthcare marketing and a strong understanding of the vaccines market will be well-suited to this role.
📝 Sample Projects
- Developing a multi-channel campaign to raise awareness of a new vaccine launch, including digital advertising, social media, email marketing, and influencer partnerships
- Creating a patient education campaign to improve vaccine hesitancy and increase vaccination rates, utilizing targeted digital content and community outreach
- Managing a global campaign to promote a vaccine's safety and efficacy, working with local teams and regulatory bodies to ensure compliance with regional guidelines
ASSUMPTION: These sample projects demonstrate the range of campaign development opportunities available within the Vaccines Business Unit, from raising awareness and educating patients to managing global campaigns and regulatory compliance.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for campaign development and delivery within the Vaccines Business Unit?
- How does the team approach collaboration and communication with internal teams and external agencies?
- What are the most significant challenges facing the Vaccines Business Unit, and how can this role help address them?
- How does MSD support the professional development and growth of its digital marketing team members?
- Can you provide an example of a successful campaign developed and executed by the Vaccines Business Unit, and what made it successful?
ASSUMPTION: Asking these questions will help candidates better understand the role's responsibilities, the team's dynamics, and the company's commitment to professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and communication abilities
- Research MSD's recent campaigns and initiatives to show your enthusiasm for the role and the company
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
