Omnichannel Campaign Development Lead - Vaccines Business Unit

📌 Core Information

🔹 Job Title: Omnichannel Campaign Development Lead - Vaccines Business Unit

🔹 Company: Merck

🔹 Location: North Wales, Pennsylvania, United States

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading omnichannel marketing campaigns for the Vaccines Business Unit
• Collaborating with cross-functional teams, including creative, UX, architecture, legal, medical, and regulatory teams
• Embracing an agile, test-and-learn approach to campaign development
• Working in an ambiguous, fast-paced environment, shifting from tactical to strategic tasks
• Fostering a customer-centric mindset and driving innovation in digital marketing

ASSUMPTION: This role requires a high degree of flexibility, adaptability, and strong communication skills to thrive in a dynamic, cross-functional environment.

📋 Key Responsibilities

✅ Lead the development of customer experience and campaign planning for the Vaccines Business Unit

✅ Shape and orchestrate fully integrated digital campaigns, working with various internal and external teams throughout the creative process

✅ Collaborate with copy, design, UX, architecture, internal legal, medical, and regulatory teams in the co-design, co-creation, and execution of campaign plans

✅ Employ AGILE practices and a test-and-learn approach through each phase of the project

✅ Wear many different hats and contribute to the creative process from development to approval and delivery to market

ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to keep multiple teams on track and aligned with campaign goals.

🎯 Required Qualifications

Education: Bachelor's degree (BS/BA)

Experience: 5+ years of combined digital marketing/marketing support or sales experience

Required Skills:

• Proven experience in digital marketing, with a strong understanding of digital content and criteria for effective digital campaigns
• Excellent business and communication/influencing skills
• Ability to work effectively in an ambiguous space, shifting from tactical to strategic tasks
• Strong digital acumen and understanding of healthcare marketing and promotion
• Proven ability to implement marketing strategies that work
• Excellent organizational skills and the ability to re-balance priorities in a multi-tasking environment
• Understanding of how to maximize digital channels, techniques, and operating models
• Ability to thrive within a data-driven, fast-paced setting defined by change
• Innovative thinking

Preferred Skills:

• Digital marketing experience in the pharmaceutical industry

ASSUMPTION: Candidates with experience in healthcare marketing and a strong understanding of the pharmaceutical industry will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager role with 5-10 years of experience in the pharmaceutical industry)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• Retirement savings plans with company matching
• Employee stock purchase plan
• Tuition assistance program
• Generous paid time off and holiday schedule

Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days on-site per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with the required experience level in the pharmaceutical industry. Actual compensation may vary based on factors such as the candidate's specific skills, qualifications, and years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceutical Manufacturing

Company Size: 10,001+ employees (Large enterprise)

Founded: 1887 (as Merck & Co., Inc.)

Company Description:

• MSD, known as Merck & Co., Inc., Rahway, NJ, USA in the United States and Canada, is a global healthcare company that discovers, develops, and delivers a wide range of innovative products to treat and prevent diseases in people and animals
• The company is committed to using the power of leading-edge science to save and improve lives around the world
• MSD has a presence in over 140 countries and territories and operates in more than 120 countries with over 40,000 employees
• The company's portfolio includes biologic, vaccine, and small-molecule medicines, as well as vaccines and animal health products

Company Specialties:

• Pharmaceuticals
• Biologics
• Vaccines
• Animal Health
• Healthcare Services

Company Website: www.msd.com

ASSUMPTION: Working for a large, established pharmaceutical company like MSD offers opportunities for career growth, stability, and exposure to a wide range of products and therapeutic areas.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with potential for growth into a leadership position

Reporting Structure: This role reports directly to the Senior Marketing Manager for the Vaccines Business Unit

Work Arrangement: Hybrid (3 days on-site per week, with the remaining 2 days worked remotely)

Growth Opportunities:

• Potential to take on additional responsibilities and advance to a senior marketing or leadership role within the Vaccines Business Unit or other business units
• Opportunities to work on high-impact campaigns and contribute to the company's mission to save and improve lives
• Chance to develop skills in cross-functional team leadership, project management, and strategic planning

ASSUMPTION: This role offers a unique opportunity to gain experience in a dynamic, cross-functional environment and make a significant impact on the company's marketing efforts for its vaccines portfolio.

🌍 Location & Work Environment

Office Type: Hybrid (3 days on-site per week)

Office Location(s): North Wales, Pennsylvania

Geographic Context:

• North Wales is a suburb of Philadelphia, located approximately 30 miles northwest of the city
• The area offers a mix of urban and rural living, with easy access to outdoor recreation, cultural attractions, and entertainment options
• North Wales is home to several pharmaceutical and biotechnology companies, providing ample networking opportunities

Work Schedule: Monday - Thursday on-site, with Friday designated as a remote-working day

ASSUMPTION: Working in North Wales offers a balance between a suburban lifestyle and proximity to the cultural and professional opportunities available in Philadelphia.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and situational interviews with the marketing team
• Final interview with the Senior Marketing Manager for the Vaccines Business Unit

Key Assessment Areas:

• Digital marketing expertise and campaign development experience
• Cross-functional team leadership and collaboration skills
• Strategic thinking and problem-solving abilities
• Adaptability and resilience in a fast-paced, ambiguous environment

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience, campaign development skills, and cross-functional team leadership abilities
• Prepare for behavioral and situational interview questions that focus on your experience with campaign development, team leadership, and strategic planning
• Demonstrate your understanding of the pharmaceutical industry and MSD's mission and values

ATS Keywords: Digital Marketing, Campaign Development, Omnichannel, Healthcare Marketing, Pharmaceutical Industry, Agile, Cross-Functional Teams, Customer Experience, Strategic Planning

ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing expertise, campaign development experience, and cross-functional team leadership skills, as well as their ability to thrive in a fast-paced, ambiguous environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Project management tools (e.g., Asana, JIRA)
• Design and prototyping tools (e.g., Adobe Creative Suite, Sketch)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with these tools is preferred, but not required, as the company provides training and support to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Inventing for life
• Knowing more, doing more
• Patients first
• Quality in everything we do
• One of us, one for all, one to lead

Work Style:

• Collaborative and cross-functional
• Data-driven and innovative
• Agile and adaptable
• Customer-centric and patient-focused
• Results-oriented and accountable

Self-Assessment Questions:

• How do you align with the company's value of 'Patients first' in your approach to marketing and campaign development?
• How do you handle working in an ambiguous, fast-paced environment, and how do you prioritize tasks and manage multiple teams?
• How do you ensure that your marketing strategies and campaigns are data-driven and customer-centric?

ASSUMPTION: Candidates who demonstrate a strong alignment with MSD's company values, particularly 'Patients first' and 'Inventing for life,' will be well-suited for this role.

⚠️ Potential Challenges

• Working in a fast-paced, ambiguous environment may require frequent reprioritization and adaptability
• Collaborating with multiple teams and stakeholders may present communication and coordination challenges
• The hybrid work arrangement may require careful time management and self-discipline to balance on-site and remote work
• The role may involve working on multiple campaigns simultaneously, which can be demanding and stressful at times

ASSUMPTION: Candidates who are comfortable working in a dynamic, fast-paced environment and have strong project management and communication skills will be better equipped to handle these challenges.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on the Vaccines Business Unit, allowing for a deeper understanding of the vaccines portfolio and targeted marketing strategies
• As a large pharmaceutical company, MSD offers more resources and opportunities for career growth compared to smaller organizations
• This role requires a strong understanding of the pharmaceutical industry and healthcare marketing, making it an excellent fit for candidates with relevant experience

ASSUMPTION: Candidates with experience in healthcare marketing and a strong understanding of the pharmaceutical industry will find this role particularly appealing and well-suited to their skillset.

📝 Sample Projects

• Developing an omnichannel campaign to launch a new vaccine, including digital advertising, social media, email marketing, and patient education materials
• Creating a targeted marketing strategy to increase vaccine awareness and uptake among specific patient populations, such as seniors or individuals with chronic health conditions
• Collaborating with cross-functional teams to update and rebrand the company's vaccine portfolio website, ensuring a seamless user experience and accurate, up-to-date information

ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and collaborative nature of the Omnichannel Campaign Development Lead role within the Vaccines Business Unit.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline for campaign development and launch in this role?
• How does the marketing team collaborate with other departments, such as sales, medical affairs, and regulatory affairs, to ensure consistent messaging and compliance with regulatory requirements?
• What opportunities are there for professional development and growth within the Vaccines Business Unit or other business units?
• How does the company support work-life balance for employees working in a hybrid arrangement?
• Can you provide examples of successful campaigns developed by the team and their impact on patient outcomes or business performance?

ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.merck.com/us/en/job/R344330/Omnichannel-Campaign-Development-Lead-Vaccines-Business-Unit
• Tailor your resume and cover letter to highlight your digital marketing experience, campaign development skills, and cross-functional team leadership abilities
• Prepare for behavioral and situational interview questions that focus on your experience with campaign development, team leadership, and strategic planning
• Demonstrate your understanding of the pharmaceutical industry and MSD's mission and values
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.