📌 Core Information
🔹 Job Title: Omnichannel/Retail Content Specialist
🔹 Company: VTEX
🔹 Location: Chicago, IL or Manhattan, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (with potential for hybrid in the future)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing event marketing initiatives for the omnichannel/retail sector
- Collaborating with sales teams to target key stakeholders and drive pipeline growth
- Measuring and optimizing campaign performance using KPIs
- Developing content and brand materials for events and campaigns
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work well under pressure. It also involves frequent travel to industry events and conferences.
📋 Key Responsibilities
✅ Plan, organize, and manage end-to-end event marketing initiatives, including industry trade shows (NRF & Shoptalk), conferences, and other events applicable to the ICP
✅ Measure event success through key performance indicators (KPIs) and post-event analysis
✅ Work closely with regional sales leaders and BDRs to define target account clusters and campaign goals
✅ Own campaign execution from concept to ROI reporting, ensuring marketing-sourced and marketing-influenced pipeline growth
✅ Collaborate with Sales and Alliance teams to identify and execute co-partner marketing opportunities to drive new business opportunities and brand awareness
✅ Track and report KPIs such as MQLs, SQLs, pipeline, CAC, and event ROI
✅ Continuously test and optimize campaigns for higher engagement and conversion rates
✅ Provide feedback to the content and brand teams on market-specific needs and insights from the field
✅ Support with the production, development, and execution of co-branded assets, webinars, industry dinners, etc.
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills. It also demands a deep understanding of the omnichannel/retail sector and the ability to adapt to changing market conditions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience leading a similar area, with comparable goals and responsibilities (marketing in a B2B SaaS or tech company is preferred)
Required Skills:
- Proven track record of managing multifaceted performance projects and event marketing with tight deadlines
- Ability to work both collaboratively in a fast-pace results-driven environment
- Experience in creating brand sponsorship & marketing campaigns across multiple digital channels
- Proficient in using Salesforce and marketing automation tools
- Strong digital commerce experience
- Curiosity and willingness to constantly experiment with new tactics and channels
- Experience in developing copy for campaign materials, e.g., ads, abstracts, emails, and social channels
Preferred Skills:
- Fluency in Spanish or Portuguese
- Experience working in a startup or mid-size company environment
ASSUMPTION: While a master's degree is not required, candidates with advanced degrees may have an advantage in this competitive role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager with 5+ years of experience in the B2B SaaS sector)
Benefits:
- Competitive compensation
- Extended parental leave
- Medical insurance
- Ticket restaurant
- Life Insurance
- Legal plan
- Language scholarship: 65% subsidies in English, Spanish, Portuguese courses
- Free shipping on 1000+ VTEX stores
Working Hours: Full-time (40 hours/week), with potential for flexible hours and remote work in the future
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically e-commerce platforms
Company Size: Large (1,001-5,000 employees), which offers opportunities for career growth and diverse experiences
Founded: 2000, with a history of being unstoppable against the odds
Company Description:
- VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack
- Empowers brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability
- Trusted by 2,600 global B2C and B2B clients, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3,500 active online stores across 43 countries
Company Specialties:
- e-commerce
- e-commerce Platform
- B2B e-Commerce
- B2C e-Commerce
- B2B2C e-Commerce
- e-Commerce Cloud Software
- SaaS
- e-commerce Omnichannel
- Cloud Commerce
- and Commerce
Company Website: www.vtex.com
ASSUMPTION: VTEX is a well-established company with a strong focus on innovation and growth, making it an attractive place for ambitious professionals looking to make an impact in the e-commerce industry.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Head of Field Marketing and works closely with regional sales leaders, BDRs, and alliance teams
Work Arrangement: On-site, with potential for hybrid work in the future
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Marketing Manager or Director of Marketing
- Expansion into other areas of the business, such as sales or product management
- International opportunities, as VTEX has offices in multiple countries
ASSUMPTION: This role offers a unique opportunity to gain experience in event marketing, content development, and cross-functional collaboration, all of which are valuable skills for career advancement in the marketing field.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces in Chicago, IL, and Manhattan, NY
Office Location(s): 125 Kingsway, London, WC2B 6NH, GB (headquarters); 12 E 49th St, New York, 10017, US (US headquarters); 18-28 93St, Sala 603, Chico, Bogotá 00000, CO (Latin America headquarters)
Geographic Context:
- Chicago, IL: A major US city with a diverse economy, offering numerous cultural and recreational opportunities
- Manhattan, NY: The cultural, financial, and media capital of the United States, providing ample opportunities for networking and professional growth
Work Schedule: Full-time, with potential for flexible hours and remote work in the future
ASSUMPTION: Both Chicago and Manhattan offer vibrant, multicultural environments with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess cultural fit and basic qualifications
- In-depth behavioral and skills-based interview with the hiring manager and a member of the marketing team
- Final interview with the Head of Field Marketing or another senior leader
Key Assessment Areas:
- Event planning and execution skills
- Collaboration and communication skills
- Analytical and problem-solving skills
- Cultural fit and alignment with VTEX's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with event marketing, campaign execution, and cross-functional collaboration
- Research VTEX's company culture and values to demonstrate your fit for the organization
ATS Keywords: Event Marketing, Campaign Execution, Sales Collaboration, KPI Tracking, Content Development, Digital Commerce, Marketing Automation, Salesforce, Brand Sponsorship, Performance Analysis, Curiosity, Problem Solving, Team Management, B2B Marketing, Communication Planning, Engagement Optimization
ASSUMPTION: VTEX's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the organization.
🛠️ Tools & Technologies
- Salesforce
- Marketing automation tools (e.g., Marketo, HubSpot)
- Microsoft Office Suite
- Google Workspace
- Event management platforms (e.g., Cvent, Bizzabo)
ASSUMPTION: This role requires proficiency in using Salesforce and marketing automation tools, as well as strong working knowledge of Microsoft Office Suite and Google Workspace.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Accountable
Work Style:
- Fast-paced and results-driven
- Collaborative and team-oriented
- Adaptable and open to change
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-driven environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a data-driven mindset and a strong analytical skill set?
- Are you curious and open to learning new tactics and channels?
ASSUMPTION: VTEX values candidates who are passionate about their work, curious, and open to learning and growth. They also prioritize cultural fit and alignment with their core values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a diverse range of stakeholders, including sales teams, alliance partners, and event vendors
- Adapting to changing market conditions and event requirements
- Traveling frequently for industry events and conferences
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong project management skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Event Marketing Manager (B2B): Focuses on planning and executing events for a specific industry or vertical, with a primary goal of driving brand awareness and lead generation
- Field Marketing Manager (B2C): Responsible for driving brand awareness and customer acquisition through field marketing activities, such as events, sponsorships, and local marketing campaigns
- Content Marketing Manager: Focuses on creating and distributing valuable, relevant, and consistent content to attract and retain customers, with a primary goal of driving brand awareness, engagement, and lead generation
ASSUMPTION: While these roles share some similarities, the Omnichannel/Retail Content Specialist role is unique in its focus on the omnichannel/retail sector and the integration of event marketing and content development.
📝 Sample Projects
- Planning and executing a successful NRF event, including securing sponsorships, managing vendor relationships, and driving attendance and engagement
- Developing a targeted email campaign to drive registration for a co-branded webinar with a strategic alliance partner
- Creating a comprehensive event report, including KPI analysis and recommendations for future events
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Omnichannel/Retail Content Specialist role, from event planning and execution to campaign development and analysis.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role collaborate with the sales and alliance teams to drive pipeline growth and brand awareness?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- What opportunities are there for growth and advancement within the marketing department and the company as a whole?
- How does VTEX support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through VTEX's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching VTEX's company culture and values, and practicing your responses to common behavioral and skills-based interview questions
- Follow up with the hiring manager or HR representative within 24-48 hours after your final interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
