📌 Core Information
🔹 Job Title: Omnichannel Trade Marketing Executive
🔹 Company: Unilever
🔹 Location: Taguig City, Taguig, Philippines
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving trade business targets for turnover, reach, and penetration
- Translating brand marketing plans into effective trade execution strategies
- Optimizing operator buying experiences through both online and offline touchpoints
- Leading Perfect Store execution and monitoring, with a focus on Top 10 accounts
- Collaborating with cross-functional teams to ensure national trade marketing initiatives are executed on time and in full (OTIF)
ASSUMPTION: This role requires a strong understanding of both offline and online trade marketing strategies, as well as the ability to collaborate effectively with various teams to drive business growth.
📋 Key Responsibilities
✅ Deliver trade business targets for turnover, reach, and penetration
✅ Translate brand marketing plans into trade execution strategy
✅ Plan, execute, track, and optimize operator buying experiences by identifying the most effective trade touchpoints and driving maximum conversion from reach to engagement to sales
✅ Lead Perfect Store execution and monitoring, with a focus on Top 10 accounts
✅ Partner with CD teams to execute and monitor Trade Marketing activities (i.e., POSMs, bandings, etc.)
✅ Collaborate with cross-functional teams (i.e., Supply Chain, R&D, etc.) to ensure OTIF execution of national trade marketing initiatives
✅ Strengthen WoW with area activation agencies to maximize refiller coverage, efficiency, and productivity
ASSUMPTION: This role requires a high level of organization, strong analytical skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years of working experience in Trade Marketing, Customer Development, or a similar function in FMCG
Required Skills:
- Good understanding of different shopping missions, operator journeys, local channel landscape, and trade partners
- Strong analytical skills with the ability to translate data into actionable insights
- Highly organized with the ability to manage multiple projects simultaneously
- Basic understanding of Digital Marketing concepts & tools, including social media, email marketing, SEO, SEM
- Self-starter, independent thinker, action-oriented, and passionate
Preferred Skills:
- Passion for Food and the OOH industry
- Industry knowledge for Trade Customers
ASSUMPTION: While not explicitly stated, a strong understanding of the FMCG industry and its trade marketing practices is essential for success in this role.
💰 Compensation & Benefits
Salary Range: PHP 600,000 - PHP 800,000 per year (Based on industry standards for a Marketing Executive with 2-5 years of experience in the Philippines)
Benefits:
- Competitive benefits package
- Opportunities for career growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time position, with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive with 2-5 years of experience in the Philippines. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically focused on the Food Service market
Company Size: Unilever is a multinational corporation with over 10,000 employees worldwide. In the Philippines, it has around 1,000 employees.
Founded: 1872, with operations in the Philippines since 1920
Company Description:
- Unilever is a global leader in the consumer goods industry, with a portfolio of over 400 brands ranging from food and beverages to home care and personal care products.
- The company's mission is to create a better business and a better world, with a focus on sustainability and social responsibility.
- Unilever Philippines operates as a subsidiary of the global company, with a strong presence in the local market.
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- Careers
Company Website: www.unilever.com
ASSUMPTION: Unilever is a well-established company with a strong global presence and a commitment to sustainability and social responsibility. This role offers the opportunity to work with iconic brands and contribute to the company's mission of creating a better business and a better world.
📊 Role Analysis
Career Level: Mid-level Marketing role, with opportunities for growth and development
Reporting Structure: This role reports directly to the Trade Marketing Manager and works closely with cross-functional teams, including Supply Chain, R&D, and CD teams.
Work Arrangement: Full-time, on-site position, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Progression to a senior role within the Trade Marketing function
- Expansion into other marketing disciplines, such as Brand Marketing or Digital Marketing
- Opportunities to work on international projects or assignments
ASSUMPTION: This role offers a unique opportunity to gain experience in both offline and online trade marketing, as well as the chance to work with a diverse range of stakeholders across the business.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Bonifacio Stopover Corporate Center, Taguig City, Philippines
Geographic Context:
- Taguig City is a highly urbanized city located in the Metro Manila region of the Philippines.
- The city is known for its bustling commercial and business districts, as well as its vibrant nightlife and entertainment scene.
- Taguig is home to a diverse range of industries, including BPO, retail, and consumer goods.
Work Schedule: Standard office hours, Monday to Friday, with the possibility of occasional weekend or evening work for specific projects or events.
ASSUMPTION: The work environment at Unilever Philippines is dynamic, inclusive, and collaborative, with a strong focus on employee development and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Face-to-face interview with the hiring manager and/or team members
- Final interview with the Trade Marketing Manager or another senior leader
Key Assessment Areas:
- Understanding of trade marketing principles and best practices
- Analytical and problem-solving skills
- Ability to work effectively with cross-functional teams
- Passion for the FMCG industry and Unilever's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your understanding of trade marketing strategies and how you have applied them in previous roles.
- Demonstrate your ability to work effectively with cross-functional teams and manage multiple projects simultaneously.
- Showcase your passion for the FMCG industry and Unilever's mission and values.
ATS Keywords: Trade Marketing, Customer Development, FMCG, Marketing Strategy, Operator Journeys, Shopping Missions, Digital Marketing, Data Analysis, Project Management
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing candidates' understanding of trade marketing principles and their ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: Proficiency in Microsoft Office Suite and Google Workspace is essential for this role. Familiarity with CRM, marketing automation, and data analysis tools is desirable.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Responsibility
- Entrepreneurship
- Performance
Work Style:
- Collaborative and inclusive
- Dynamic and fast-paced
- Focused on results and continuous improvement
- Committed to sustainability and social responsibility
Self-Assessment Questions:
- Do you align with Unilever's values and work style?
- Are you comfortable working in a dynamic, fast-paced environment?
- Do you have a passion for the FMCG industry and Unilever's mission?
ASSUMPTION: Unilever places a strong emphasis on cultural fit and values-driven behavior. Candidates who demonstrate a strong alignment with the company's values and work style are likely to be more successful in the role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working effectively with cross-functional teams, including remote or virtual team members
- Keeping up with the fast-paced nature of the FMCG industry and Unilever's dynamic work environment
- Balancing the demands of both offline and online trade marketing strategies
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication and collaboration, and a proactive, solutions-oriented approach.
📈 Similar Roles Comparison
- This role is unique in its focus on both offline and online trade marketing strategies, as well as its emphasis on operator buying experiences.
- Compared to other trade marketing roles, this position offers a broader scope of responsibilities and the opportunity to work with a wider range of stakeholders.
- In terms of career progression, this role provides a strong foundation for a career in trade marketing, with opportunities to specialize in either offline or online channels or to transition into other marketing disciplines.
ASSUMPTION: Candidates should consider their long-term career goals and whether this role aligns with their desired career path when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a targeted digital campaign to reach untapped operators and drive sales growth
- Analyzing operator buying behavior and identifying opportunities to optimize trade touchpoints and maximize conversion
- Collaborating with cross-functional teams to launch a new product or promotion and ensure OTIF execution
ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the collaborative nature of this role. Candidates should be prepared to discuss their experience with similar projects and their approach to problem-solving and project management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Trade Marketing function?
- How does this role contribute to Unilever's overall business strategy and growth objectives?
- What opportunities are there for professional development and growth within this role and the broader Trade Marketing function?
- How does Unilever support work-life balance for its employees?
- What is the company's approach to sustainability and social responsibility, and how does this role contribute to those efforts?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its values, as well as their ability to think strategically and consider the broader context of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on trade marketing, data analysis, and project management.
- Prepare for your interview by researching Unilever's mission, values, and business strategy, as well as the specific challenges and opportunities facing the Trade Marketing function.
- Follow up with the hiring manager or HR department within one week of your interview to express your continued interest in the role and to address any outstanding questions or concerns.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
