🔹 Job Title: On-Platform Marketing Manager
🔹 Company: Coursera
🔹 Location: Canada
🔹 Job Type: Full-Time (Remote OK)
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (Any Country)
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in growth marketing, demand generation, and data analysis. It is ideal for candidates with experience in SaaS products and a proven track record of driving growth through experimentation and optimization.
✅ Develop and execute a full-funnel marketing strategy to scale Coursera for Teams (WES), improving conversion through PLG-driven acquisition and integration with Coursera’s broader Enterprise direct sales strategy
✅ Drive experimentation and optimization across the self-serve funnel, using A/B testing, analytics, and customer insights to refine positioning, messaging, and product-led marketing programs
✅ Collaborate with cross-functional teams (Product, Growth, Sales, CRM, and Paid Marketing) to integrate self-serve and enterprise demand generation efforts, ensuring a seamless customer journey from acquisition to retention
✅ Launch targeted marketing initiatives—including personalized content experiences, in-product promotions, and email automation—to improve engagement, activation, and expansion in the self-serve channel
✅ Own inbound and self-service revenue targets, define key success metrics, forecast performance, and continuously optimize for growth
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years of experience in growth marketing and/or demand marketing with multiple growth channels, 3+ years of experience with SaaS products in high-volume businesses and a fast-growth environment
Required Skills:
Preferred Skills:
ASSUMPTION: While a Bachelor's degree is preferred, equivalent experience in the field will be considered. Relevant certifications or advanced degrees may also be beneficial.
Salary Range: $90,000 - $113,000 USD per year (targeted hiring base salary range for Canada candidates)
Benefits:
Working Hours: Full-time (40 hours per week, flexible schedule)
ASSUMPTION: The salary range provided is a targeted hiring base salary range and is subject to change. Actual base pay is dependent upon many factors, including prior work experiences, training/education, transferable skills, business needs, and geographical location.
Industry: Coursera is a leading online learning platform, partnering with universities and industry leaders to offer courses, Specializations, Professional Certificates, and degrees. It operates in the E-Learning Providers industry.
Company Size: Coursera has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Coursera was launched in 2012 by Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning.
Company Description:
Company Specialties:
Company Website: Coursera Jobs
ASSUMPTION: Coursera's mission and commitment to global access to education make it an attractive option for candidates passionate about learning and development.
Career Level: This role is suitable for experienced marketing professionals seeking to advance their careers in growth marketing and demand generation within the tech industry.
Reporting Structure: The On-Platform Marketing Manager reports directly to the Head of On-Platform Marketing and collaborates with various cross-functional teams, including Product, Growth, Sales, CRM, and Paid Marketing.
Work Arrangement: This role is remote-friendly, with the option to work from any country. Coursera offers flexible workspace choices, allowing employees to select their main way of working, whether it's from home, one of their offices or hubs, or a co-working space near them.
Growth Opportunities:
ASSUMPTION: Coursera's commitment to employee growth and development, along with its flexible work arrangements, makes it an attractive option for candidates seeking to advance their careers in a dynamic and global environment.
Office Type: Coursera has multiple offices and hubs worldwide, with a strong focus on remote work and flexible workspace choices.
Office Location(s): 381 East Evelyn Ave, Mountain View, CA 94041, US; 119 W 24th St, New York, New York 10011, US; SCO 57, Sector 29, Gurgaon, Haryana 122001, IN; 256-260 Old Street, 5th floor, London, London EC1V 9DD, GB
Geographic Context:
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work from any country
ASSUMPTION: The remote-friendly nature of this role and Coursera's global presence provide candidates with the flexibility to balance work and personal responsibilities while collaborating with a diverse and international team.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Growth Marketing, Demand Marketing, SaaS Products, Data Analysis, Cross-Functional Collaboration, A/B Testing, Customer Insights, Email Marketing, Performance Marketing, Product-Led Growth, Marketing Technologies, Business Recommendations, Data Modeling, Conversion Rate Optimization, Project Management, Hypothesis-Driven Testing
ASSUMPTION: Coursera's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values. Preparation and research are key to success in the application and interview process.
ASSUMPTION: Familiarity with these marketing technologies is preferred but not required. Candidates with relevant experience in similar tools are encouraged to apply.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Coursera's mission, values, and work style are more likely to thrive in the company's dynamic and global environment.
ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and adaptability skills to overcome.
ASSUMPTION: This role offers a unique blend of marketing and product-led growth, with a focus on SaaS products and self-serve acquisition channels. Candidates with relevant experience in similar roles are encouraged to apply.
ASSUMPTION: These sample projects provide a snapshot of the key responsibilities and deliverables for this role. Candidates should be prepared to discuss their relevant experience and how it translates to these project requirements.
ASSUMPTION: These interview questions are designed to provide insight into the role, team dynamics, and company culture. Candidates should tailor their questions based on their specific interests and concerns.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.