On Trade Marketing Manager - Fixed Term/Maternity Cover

📌 Core Information

🔹 Job Title: On Trade Marketing Manager - Fixed Term/Maternity Cover

🔹 Company: Brown-Forman

🔹 Location: Czechia & Slovakia

🔹 Job Type: On-site

🔹 Category: 🏪 Trade Marketing

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 3-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading shopper marketing strategies within the On Trade and WHS environment.
• Developing trade marketing strategies and plans based on consumer data and behavior.
• Delivering a comprehensive marketing plan to increase brand engagement and sales.
• Temporary coverage for a maternity leave period, expected to last up to three years.

ASSUMPTION: The role comes with an expectation to innovate and implement strategies quickly due to it being a temporary position. This suggests a dynamic and fast-paced work environment where immediate impact is essential.

📋 Key Responsibilities

✅ Lead and develop a small team comprising an On-Trade Marketing Assistant and an external Brand Ambassador.

✅ Undertake market responsibilities across Czechia and Slovakia.

✅ Assume channel responsibility for WHS, C&C, and wide/B-F On-trade channels.

✅ Contribute significantly to strategic and operational planning processes.

✅ Develop and execute strategies for On-Trade, WHS, and C&C in collaboration with key stakeholders.

✅ Lead activation, visibility, promotion, and advocacy efforts in On-Trade and WHS channels.

✅ Manage budgets, ensuring alignment with financial strategies and efficient use of resources.

✅ Propose long-term event strategy and manage yearly event and festival plans.

ASSUMPTION: Responsibilities will require a balance between strategic oversight and detailed, hands-on management of marketing activities. This suggests a mix of leadership and project management skills is critical.

🎯 Required Qualifications

Education: College/University degree (Bachelors or Equivalent)

Experience: Minimum 3-4 years in On-Trade channel, Trade Marketing, or Marketing.

Required Skills:

• Fluent in Czech, good English proficiency.
• Strong analytical and planning skills.
• Proficient in project and budget management.
• Advanced digital and social media skills.

Preferred Skills:

• Experience from a Spirits & Beverages or FMCG company.
• Retailzoom or similar data analysis experience.

ASSUMPTION: The emphasis on language skills and digital competency indicates the role might entail communicating with diverse teams and utilizing tech-driven strategies.

💰 Compensation & Benefits

Salary Range: Not specified. Competitive compensation is implied given the industry standards.

Benefits:

• Equitable pay structures aligned with company performance.
• Premium employee benefits that reflect company values.
• Opportunities for personal and professional growth.

Working Hours: 40 hours per week, with occasional flexibility required.

ASSUMPTION: The role is expected to offer a balance of standard and flexible working hours, likely reflective of project deadlines and event schedules.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing

Company Size: Approximately 5,400 employees worldwide, suggesting diverse opportunities and robust support systems.

Founded: 1870

Company Description:

• Renowned for creating premium spirits brands, including Jack Daniel's and Woodford Reserve.
• Global presence in more than 170 countries.
• Dedicated to responsible drinking and market leadership.

Company Specialties:

• Adult Beverages
• Consumer Packaged Goods
• Brand Innovation

Company Website: http://www.brown-forman.com

ASSUMPTION: The company places a significant emphasis on brand heritage and innovation within the spirits industry, providing a rich cultural backdrop for employees.

📊 Role Analysis

Career Level: Professional (P6), indicating a need for experienced leadership and strategic oversight.

Reporting Structure: Likely reporting to senior marketing positions, requiring collaboration across departments.

Work Arrangement: Hybrid, offering a mix of on-site engagement and remote flexibility.

Growth Opportunities:

• Leadership in regional marketing strategy.
• Exposure to international brand management techniques.
• Opportunities to influence marketing innovation.

ASSUMPTION: The hybrid model indicates flexibility, possibly suggesting trust in the employee's ability to manage tasks independently, which could foster a culture of accountability and empowerment.

🌍 Location & Work Environment

Office Type: Corporate office with a modern workspace.

Office Location(s): Based in Czechia, with responsibilities extending to Slovakia.

Geographic Context:

• Centrally located, offering ease of travel across major cities.
• Vibrant urban environment with access to various cultural amenities.
• Robust public transportation systems within the region.

Work Schedule: Primarily Monday to Friday, 40-hour week, with potential for weekend event participation.

ASSUMPTION: The company's presence in this central European region supports its strategy of integrating regional insights into its broader business strategies.

💼 Interview & Application Insights

Typical Process:

• Initial application through online portal.
• Preliminary phone screening by HR.
• Technical interview with role-specific questions.

Key Assessment Areas:

• Consumer behavior understanding.
• Brand advocacy execution.
• Project management capabilities.

Application Tips:

• Highlight previous on-trade marketing experiences.
• Demonstrate digital marketing and analysis skills.
• Showcase leadership experiences and team management.

ATS Keywords: On-Trade Marketing, Shopper Marketing Strategy, Event Execution, Czech & Slovak Markets

ASSUMPTION: The interview process will likely seek to evaluate a candidate’s market insight and ability to lead within an evolving industry landscape.

🛠️ Tools & Technologies

• MS Office Suite
• Retail analysis software like Retailzoom
• Social media and digital marketing platforms

ASSUMPTION: The role will heavily leverage data analysis software and digital platforms to inform marketing decisions and track performance metrics.

👔 Cultural Fit Considerations

Company Values:

• Commitment to responsible drinking.
• Dedication to brand heritage and innovation.
• Focus on teamwork and personal development.

Work Style:

• Collaborative and communicative.
• Proactively engages in growth and development.
• Creative problem-solving with strategic focus.

Self-Assessment Questions:

• How have you effectively led a small team in past roles?
• What insights do you have into consumer behavior in the beverage industry?
• Can you provide examples of successful marketing strategies you've implemented?

ASSUMPTION: Candidates who resonate with the company's values and demonstrate an ability to work collaboratively are likely to thrive.

⚠️ Potential Challenges

• Adapting quickly to a temporary role.
• Navigating dual markets with varying consumer behaviors.
• Managing projects across multiple channels and stakeholders.
• Ensure compliance across varying regional regulations.

ASSUMPTION: Fast adaptation and strategic thinking will be essential in handling the multifaceted responsibilities of this role.

📈 Similar Roles Comparison

• Senior Trade Marketing Managers typically hold more permanent positions.
• On-Trade Specialists may focus more narrowly on customer engagement.
• Brand Managers emphasize overall brand storytelling rather than channel specifics.

ASSUMPTION: Understanding how this role integrates multiple channels will provide insight into its broader impact.

📝 Sample Projects

• Designing an integrated promotional campaign for the On-Trade division.
• Executing a strategic festival sponsorship plan across Czechia and Slovakia.
• Developing a data-driven visibility strategy for premium brands in WHS channels.

ASSUMPTION: Projects will emphasize both strategic innovation and grassroots brand promotion efforts.

❓ Key Questions to Ask During Interview

• What are the key performance indicators for success in this role?
• How does this position interact with the sales and overall marketing team?
• Can you describe a typical day in this role during peak campaign periods?
• How are market trends integrated into strategic planning?
• What opportunities exist for innovation in this role?

ASSUMPTION: Engaging with strategic and operational layers in the interview will highlight a candidate’s readiness for this multi-dimensional role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Brown-Forman careers page
• Ensure your resume highlights relevant marketing and team leadership experience.
• Prepare to discuss strategic marketing successes during interviews.
• Review recent market trends and how they influence trade marketing strategies.
• Connect with Brown-Forman on LinkedIn for company culture insights.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.