📌 Core Information
🔹 Job Title: Online Marketing Consultant (m/f/d)
🔹 Company: VONQ
🔹 Location: Rotterdam, Zuid-Holland, Netherlands
🔹 Job Type: Full-time
🔹 Category: Human Resources Services
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Managing customer relationships and optimizing recruitment marketing campaigns
- Leading customer communication and ensuring campaign success through data-driven optimizations
- Acting as a trusted advisor, aligning customers' business goals with VONQ's recruitment marketing solutions
- Collaborating with sales and marketing colleagues to maximize campaign results
ASSUMPTION: This role requires a high level of English proficiency and a strong background in online advertising, with a focus on Google, Social Media, and Programmatic Advertising.
📋 Key Responsibilities
✅ Act as the single point of accountability for the entire customer journey during recruitment marketing campaigns
✅ Lead customer communication, ensuring strategic alignment and campaign success
✅ Own the end-to-end campaign setup, execution, and optimization across Google Ads, Social Media, and Programmatic Advertising
✅ Analyze performance data, make data-driven optimizations, and ensure campaigns continuously improve
✅ Collaborate with sales and marketing colleagues to maximize campaign results
✅ Proactively identify expansion opportunities, helping customers scale their recruitment marketing efforts
ASSUMPTION: This role requires a strategic and analytical mindset, with the ability to interpret data effectively and make informed decisions to drive customer success and campaign performance.
🎯 Required Qualifications
Education: Not specified, but relevant experience is required
Experience: A minimum of 5 years in a similar role
Required Skills:
- Strategic and analytical thinking
- Customer-centric mindset
- Expertise in online advertising (Google, Social Media, Programmatic)
- Strong project management and admin skills
- Sales orientation
- Tech-savvy and adaptable
Preferred Skills:
- Fluency in additional languages
- Experience with HR tech and recruitment marketing trends
ASSUMPTION: Candidates should have a proven track record in online advertising and be able to manage multiple projects effectively.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level marketing role in the Netherlands)
Benefits:
- Flexible work arrangement (3 office days per week)
- Dynamic, international team environment
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in the Netherlands. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services. VONQ specializes in online recruitment marketing, helping companies attract top talent through strategic advertising campaigns.
Company Size: 51-200 employees. This size allows for a structured yet agile work environment, with opportunities for growth and collaboration.
Founded: 2006. VONQ has over 15 years of experience in the recruitment marketing industry, with a strong track record of success.
Company Description:
- VONQ delivers the best candidates smarter and faster by leveraging AI-driven technology, deep ATS integrations, and expertise
- The company transforms recruitment advertising for enterprises and staffing agencies, helping them strengthen their employer brand, post job ads quickly and easily, and reach the right talent
- VONQ has a global media channels network and backs its solutions with reliable automation, data-driven recommendations, recruitment marketing expertise, programmatic advertising, and meaningful reporting
Company Specialties:
- Online Recruitment Marketing
- Employer branding campaigns
- Graduate recruitment
- Job Distribution
- Job Posting
- Target Group Campaigns
- Job Marketing
- Volume Recruitment
- International Job Marketing
Company Website: www.vonq.com
ASSUMPTION: VONQ's focus on AI-driven technology and data-driven recommendations sets it apart in the recruitment marketing industry.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and development within the company.
Reporting Structure: The Online Marketing Consultant reports directly to the Head of Marketing or a similar role.
Work Arrangement: Hybrid (3 office days per week). This arrangement offers a balance between structured in-office collaboration and flexible remote work.
Growth Opportunities:
- Expanding customer relationships and helping customers scale their recruitment marketing efforts
- Developing expertise in HR tech and recruitment marketing trends
- Advancing to a senior or management role within the marketing department
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Rotterdam's city center.
Office Location(s): Beursplein 37, Rotterdam, Zuid-Holland, Netherlands
Geographic Context:
- Rotterdam is the second-largest city in the Netherlands, with a vibrant cultural scene and a strong focus on innovation and technology
- The city is home to a diverse range of industries, including logistics, energy, and technology
- Rotterdam offers a high quality of life, with excellent public transportation, education, and healthcare systems
Work Schedule: Full-time (40 hours per week), with flexible hours and the opportunity to work from home 2 days per week.
ASSUMPTION: The office environment at VONQ is dynamic and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Head of Marketing or a similar role
Key Assessment Areas:
- Strategic and analytical thinking
- Customer-centric mindset
- Expertise in online advertising (Google, Social Media, Programmatic)
- Project management and admin skills
- Sales orientation
- Tech-savvy and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your understanding of online advertising and recruitment marketing trends
- Showcase your ability to manage multiple projects and stakeholders effectively
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and customer focus
ATS Keywords: Online Advertising, Campaign Management, Data Analysis, Customer Relationship Management, Strategic Thinking, Project Management, Sales Orientation, Tech Savvy, Collaboration, Communication, Optimization, Recruitment Marketing, Social Media, Google Ads, Programmatic Advertising, Customer-Centric
ASSUMPTION: The application process at VONQ is competitive, with a focus on finding candidates with a strong background in online advertising and a customer-centric mindset.
🛠️ Tools & Technologies
- Google Ads
- Social Media Advertising Platforms (e.g., LinkedIn, Facebook, Instagram)
- Programmatic Advertising Platforms (e.g., The Trade Desk, AppNexus)
- Data Analysis Tools (e.g., Google Analytics, Tableau)
- Project Management Tools (e.g., Asana, Trello)
ASSUMPTION: This role requires a strong understanding of online advertising platforms and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-moving environment where your input matters?
- Are you comfortable working with a professional team that values collaboration and innovation?
- Do you enjoy working with a diverse range of customers and colleagues?
ASSUMPTION: VONQ values candidates who are customer-centric, innovative, collaborative, and data-driven, with a strong work ethic and a passion for online advertising and recruitment marketing.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders effectively
- Keeping up with the latest trends and best practices in online advertising and recruitment marketing
- Balancing independent focus time with dynamic team interactions in a hybrid work environment
- Adapting to a fast-paced, data-driven work environment
ASSUMPTION: This role requires strong project management and admin skills, as well as the ability to adapt to a fast-paced, data-driven work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on recruitment marketing and customer-centric approach
- Industry-specific context: The recruitment marketing industry is competitive and fast-paced, with a strong focus on data-driven decision-making
- Career path comparison: This role offers opportunities for professional growth and development within the company, with the potential to advance to a senior or management role within the marketing department
ASSUMPTION: This role offers unique opportunities and challenges compared to related positions in the marketing industry.
📝 Sample Projects
- Developing and executing a targeted online advertising campaign for a multinational corporation
- Optimizing a programmatic advertising campaign for a staffing agency to improve cost-per-click and conversion rates
- Analyzing performance data for a graduate recruitment campaign and making data-driven optimizations to improve results
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Online Marketing Consultant in this role.
❓ Key Questions to Ask During Interview
- How does VONQ support the professional growth and development of its employees?
- What is the team structure and dynamic within the marketing department?
- How does VONQ foster a customer-centric culture and ensure customer success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does VONQ support work-life balance in a hybrid work environment?
ASSUMPTION: These interview questions help assess the company culture, team dynamics, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and customer focus
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
