📌 Core Information
🔹 Job Title: Online Marketing Consultant (NL)
🔹 Company: VONQ
🔹 Location: Rotterdam, Zuid-Holland, Netherlands
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Acting as a central point of contact for recruitment marketing campaigns
- Managing end-to-end campaign setup, execution, and optimization
- Analyzing performance data and collaborating with sales and marketing colleagues
- Building strong client relationships and identifying growth opportunities
- Working in a hybrid environment, combining structured teamwork and autonomous focus time
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication in both Dutch and English.
📋 Key Responsibilities
✅ Act as the central point of contact for the entire customer journey in recruitment marketing campaigns
✅ Lead communication with clients and ensure strategic alignment
✅ Serve as a trusted advisor and align business goals with VONQ's recruitment marketing solutions
✅ Manage end-to-end setup, execution, and optimization of campaigns via Google Ads, social media, and programmatic advertising
✅ Analyze performance data, perform data-driven optimizations, and ensure continuous campaign improvement
✅ Collaborate with sales and online marketing colleagues to maximize campaign results
✅ Proactively identify expansion opportunities and help clients scale their recruitment marketing efforts
ASSUMPTION: This role involves a high degree of multitasking, project management, and stakeholder communication.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5 years of experience in a similar role, with a strong background in online advertising
Required Skills:
- Fluency in Dutch and English
- Proven expertise in online advertising (Google Ads, social media, programmatic)
- Strong analytical skills and data interpretation
- Excellent communication and stakeholder management skills
- Proven ability to manage multiple projects and stakeholders
- Sales orientation and client-focused mindset
- Technical proficiency and adaptability to new technologies
Preferred Skills:
- Experience with HR technology and recruitment marketing
- Familiarity with Applicant Tracking Systems (ATS)
- Knowledge of the Dutch job market and trends
ASSUMPTION: Candidates should have a proven track record in online advertising and be comfortable working in a dynamic, fast-paced environment.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on experience and market rates for similar roles in the Netherlands)
Benefits:
- Competitive benefits package
- Flexible work arrangements
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services
Company Size: 51-200 employees
Founded: 2006
Company Description:
- VONQ transforms recruitment advertising for enterprises and staffing agencies using AI-driven technology, deep ATS integrations, and expertise
- Offers high-quality candidates to the shortlist while elevating employer brands
- Works with over 1,000 leading companies and staffing agencies, including over 25 Global Fortune 500
- Has a +5000 global media channels network and offers reliable automation, data-driven recommendations, and meaningful reporting
Company Specialties:
- Online Recruitment Marketing
- Employer branding campaigns
- Graduate recruitment
- Job Distribution and Job Posting
- Target Group Campaigns
- Job Marketing and Volume Recruitment
- International Job Marketing
Company Website: www.vonq.com
ASSUMPTION: VONQ is a well-established company in the recruitment marketing industry, with a strong focus on technology and data-driven solutions.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and development
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Hybrid, with 3 days on-site and 2 days remote per week
Growth Opportunities:
- Potential career progression within the marketing department
- Expanding skills and expertise in recruitment marketing and HR technology
- Gaining international experience and exposure within a growing company
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and international work environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Rotterdam, with additional offices in London, Düsseldorf, and Groningen
Geographic Context:
- Rotterdam is the second-largest city in the Netherlands, known for its vibrant culture, architecture, and port
- The Netherlands has a strong economy and is a popular destination for international professionals
- The company's international presence offers opportunities for collaboration and exposure to diverse markets
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: The hybrid work arrangement offers a good balance between structured teamwork and autonomous focus time.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager and a team member
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Strategic thinking and analytical skills
- Communication and stakeholder management skills
- Sales orientation and client-focused mindset
- Technical proficiency and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your understanding of the role and the company's mission
- Showcase your ability to manage multiple projects and stakeholders
- Prepare for behavioral and situational interview questions
ATS Keywords: Online Advertising, Google Ads, Social Media, Programmatic Advertising, Data Analysis, Customer Relationship Management, Campaign Optimization, Strategic Thinking, Analytical Skills, Client-Focused, Sales Orientation, Technical Proficiency, Project Management, Team Collaboration, Adaptability, Communication Skills
ASSUMPTION: The application process may vary depending on the volume of applicants and the company's current hiring needs.
🛠️ Tools & Technologies
- Google Ads
- Social media advertising platforms (e.g., LinkedIn, Facebook, Instagram)
- Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The required tools and technologies may change or evolve over time as the company adopts new solutions.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative and data-driven
- Collaborative and inclusive
- Ambitious and results-oriented
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable managing multiple projects and stakeholders?
- Do you have strong analytical skills and a data-driven mindset?
- Are you a strong communicator with excellent stakeholder management skills?
ASSUMPTION: VONQ values candidates who are customer-centric, innovative, collaborative, and results-oriented, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the fast-paced nature of the recruitment marketing industry
- Adapting to new technologies and tools as the company evolves
- Balancing on-site and remote work effectively
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Specialist with a focus on recruitment marketing
- Unlike other marketing roles, this position requires a strong understanding of the recruitment industry and HR technology
- Career progression may include roles such as Senior Marketing Manager, Marketing Director, or other leadership positions within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a strong focus on recruitment marketing and HR technology.
📝 Sample Projects
- Developing and executing a targeted social media campaign to attract top talent for a specific client
- Optimizing Google Ads campaigns to improve cost-per-click (CPC) and click-through rate (CTR) for a large-scale recruitment campaign
- Collaborating with the sales team to create a customized recruitment marketing strategy for a new client
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- How does this role contribute to the company's overall mission and growth strategy?
- What are the most significant challenges facing the recruitment marketing industry, and how does this role address them?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
- How does the company foster a collaborative and inclusive work environment?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and the industry, while also providing valuable insights into the position and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply Now
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, strategic thinking, and client-focused mindset
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
