G

Online Marketing Intern

Gen
Full-time
On-site
Tempe, Arizona, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Online Marketing Intern

πŸ”Ή Company: Gen

πŸ”Ή Location: Tempe, Arizona, United States (Remote)

πŸ”Ή Job Type: Full-Time, Intern

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 3, 2025

πŸ”Ή Experience Level: Entry Level (0-2 years)

πŸ”Ή Remote Status: On-site (Tempe, Arizona)

πŸš€ Job Overview

Key aspects of this role include:

  • Working with cross-functional teams to understand the customer experience
  • Developing strategies for modified digital and offline customer experiences to improve NPS and retention metrics
  • Testing and optimizing new strategies with internal teams
  • Evaluating engagement and effectiveness metrics for existing content and proposing modifications

ASSUMPTION: This role is designed for current college students seeking real-world experience in customer success management and digital marketing. It offers high-visibility projects and opportunities to work with executives.

πŸ“‹ Key Responsibilities

βœ… Work with cross-functional teams to understand the customer experience

βœ… Based on enhanced understanding, develop a strategy for modified digital and offline customer experiences that improve NPS and retention metrics

βœ… Work with internal teams to test and optimize the new strategy

βœ… Evaluate engagement and effectiveness metrics for existing content (e.g., email, in-product communication, website). Propose and test modifications

ASSUMPTION: The role involves a mix of analytical, strategic, and creative tasks, requiring strong problem-solving skills and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Pursuing a Bachelor’s degree in a relevant area of study

Experience: None specified (entry-level role)

Required Skills:

  • Strong analytical skills with high attention to detail
  • Excellent communication and presentation skills
  • Ability to be a self-starter, drive progress, and meet critical deadlines
  • Ability to multi-task, work independently, and prioritize deliverables
  • Ability to work closely and cohesively with others as a true team player
  • Highly proficient with Microsoft Excel, Word, and PowerPoint

Preferred Skills:

  • Previous experience in customer success, marketing, or a related field
  • Familiarity with customer experience (CX) or user experience (UX) principles

ASSUMPTION: While not explicitly stated, previous experience in a related field may be beneficial but is not required for this entry-level role.

πŸ’° Compensation & Benefits

Salary Range: $15-$20 per hour (Estimated based on industry standards for marketing internships in the United States)

Benefits:

  • Flexible Working Options
  • Generous Time Off
  • Competitive Benefits & Compensation Packages

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for marketing internships in the United States. Actual compensation may vary based on factors such as skills, experience, and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Gen is a global company dedicated to powering Digital Freedom through its trusted brands in cybersecurity, online privacy, and identity protection. It operates in the Computer and Network Security industry.

Company Size: Gen has 1,001-5,000 employees, making it a mid-sized company. This size offers opportunities for growth and exposure to diverse teams and projects.

Founded: Gen was founded in 2022, making it a relatively new company with a strong focus on innovation and digital freedom.

Company Description:

  • Gen is a global company dedicated to powering Digital Freedom for every generation of digital life.
  • It offers award-winning products and services in cybersecurity, online privacy, and identity protection to more than 500 million users in more than 150 countries.
  • Gen's family of consumer brands includes Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, CCleaner, and GOBankingRates.

Company Specialties:

  • Cybersecurity
  • Online Privacy
  • Identity Protection

Company Website: GenDigital.com

ASSUMPTION: Gen's focus on digital freedom and consumer protection makes it an attractive company for individuals interested in cybersecurity, privacy, and digital marketing.

πŸ“Š Role Analysis

Career Level: This role is designed for current college students seeking real-world experience in customer success management and digital marketing. It is an entry-level position offering opportunities for growth and development.

Reporting Structure: Interns will report directly to the Norton Retention Team and work closely with cross-functional teams within Gen.

Work Arrangement: This role is on-site in Tempe, Arizona. However, Gen offers flexible working options, including remote work for eligible positions.

Growth Opportunities:

  • Gain valuable work experience through high-visibility, value-add projects
  • Participate in Gen-sponsored team-building activities and internal team meetings with executives
  • Develop and present projects at the end of the internship
  • Potential full-time employment opportunities after the internship, depending on performance and business needs

ASSUMPTION: This internship offers a unique opportunity for students to gain real-world experience, build their professional network, and potentially secure full-time employment with Gen after graduation.

🌍 Location & Work Environment

Office Type: Gen's headquarters is in Tempe, Arizona, with additional offices worldwide. The work environment is described as collaborative, innovative, and focused on digital freedom.

Office Location(s): Tempe, Arizona, United States

Geographic Context:

  • Tempe is a city in the Phoenix metropolitan area of Arizona, known for its vibrant culture, diverse communities, and strong job market.
  • Arizona offers a warm, desert climate with plenty of sunshine and opportunities for outdoor activities.
  • The Phoenix metropolitan area is home to numerous tech companies, startups, and established businesses, providing ample networking and career growth opportunities.

Work Schedule: Full-time (40 hours per week), with flexible working options available for eligible positions.

ASSUMPTION: The on-site work arrangement in Tempe, Arizona, offers interns the opportunity to immerse themselves in Gen's company culture and collaborate directly with team members. However, Gen's flexible working options may allow for remote work or hybrid arrangements, depending on the intern's specific needs and the team's requirements.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the Norton Retention Team
  • Background check and offer extension

Key Assessment Areas:

  • Analytical skills and problem-solving abilities
  • Communication and presentation skills
  • Cultural fit and alignment with Gen's values
  • Motivation and commitment to the role and the company

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
  • Demonstrate your understanding of customer success management and digital marketing principles in your application materials
  • Prepare examples of your analytical skills and problem-solving abilities to discuss during the interview
  • Research Gen's company culture and values to ensure a strong cultural fit

ATS Keywords: Customer Success, Marketing, Intern, Strategy, Analytics, Cross-functional Teams, NPS, Retention, Microsoft Excel, Microsoft Word, Microsoft PowerPoint

ASSUMPTION: The application process for this role is likely to be competitive, given the high-visibility projects and growth opportunities it offers. Applicants should tailor their application materials to demonstrate their unique qualifications and fit for the role.

πŸ› οΈ Tools & Technologies

  • Microsoft Excel, Word, and PowerPoint
  • Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The tools and technologies required for this role are common in marketing and customer success management. Interns should be comfortable using these tools and willing to learn new ones as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Integrity
  • Customer-centricity
  • Inclusion

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Focused on digital freedom and consumer protection
  • Adaptable and open to change

Self-Assessment Questions:

  • Do I share Gen's commitment to digital freedom and consumer protection?
  • Am I comfortable working in a fast-paced, collaborative environment?
  • Do I have strong analytical skills and the ability to work independently?
  • Am I open to learning and adapting to new tools and technologies?

ASSUMPTION: Gen's company culture is focused on innovation, collaboration, and customer-centricity. Interns should be comfortable working in a fast-paced, dynamic environment and be open to learning and adapting to new tools and technologies.

⚠️ Potential Challenges

  • Balancing multiple projects and deadlines
  • Working with cross-functional teams and managing different priorities
  • Adapting to a new work environment and company culture
  • Meeting the expectations of high-visibility projects and stakeholders

ASSUMPTION: This role may present challenges related to project management, team collaboration, and meeting high expectations. Interns should be prepared to manage their time effectively, work well with others, and adapt to new environments.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing internships, this role focuses on customer success management and retention strategies
  • Gen's focus on digital freedom and consumer protection sets it apart from other companies in the computer and network security industry
  • This internship offers unique growth opportunities, such as working with executives and presenting projects at the end of the assignment

ASSUMPTION: This role is unique in its focus on customer success management and retention strategies within the computer and network security industry. Applicants should consider their interest in this specific area and the unique growth opportunities it offers.

πŸ“ Sample Projects

  • Developing a customer segmentation strategy to improve NPS and retention metrics
  • Analyzing customer feedback to identify trends and opportunities for improvement
  • Creating and optimizing customer communication campaigns to enhance engagement and effectiveness

ASSUMPTION: These sample projects are designed to give interns a sense of the types of tasks they may encounter in this role. Actual projects may vary based on business needs and the intern's skills and interests.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this internship, and how do they align with Gen's overall business goals?
  • How does this internship fit into the broader customer success management strategy at Gen?
  • What opportunities are there for growth and development within the company after the internship?
  • How does Gen support work-life balance for its employees, including interns?
  • What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company, and the opportunities for growth and development. Applicants should tailor their questions to demonstrate their interest in the role and their commitment to the company's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
  • Prepare examples of your analytical skills and problem-solving abilities to discuss during the interview
  • Research Gen's company culture and values to ensure a strong cultural fit
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.