Online Marketing (m/w/d) - VZ

📌 Core Information

🔹 Job Title: Online Marketing (m/w/d) - VZ

🔹 Company: mRaP GmbH

🔹 Location: Wieselburg, Austria (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-17

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Independently managing paid media campaigns
• Developing and launching multichannel strategies
• Monitoring and reporting on key performance indicators
• Collaborating with cross-functional teams
• Planning and executing paid media measures
• Creating and optimizing content for online shops and websites

ASSUMPTION: This role requires a high level of autonomy and strong analytical skills to effectively manage campaigns and optimize performance.

📋 Key Responsibilities

✅ Independently manage paid media campaigns (e.g., Google Ads, Social Media Ads)

✅ Develop, launch, monitor, and scale multichannel strategies

✅ Monitor and report on key performance indicators (CPA, ROAS, conversion rates)

✅ Collaborate with creative, content, and analytics teams

✅ Plan and execute paid media measures, including budgeting

✅ Conduct competitor and target audience analysis

✅ Create and optimize content for online shops and websites

✅ Attend regular team meetings and cross-departmental meetings

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: 2-5 years in performance marketing, with a focus on paid search and social media

Required Skills:

• Proficient in Google Analytics, Ads Manager, Excel/Sheets, and dashboards
• Experience in SaaS, Fintech, or fast-paced tech environments
• Knowledge of B2B or SME marketing
• Familiarity with marketing automation, CRM tools, or funnel optimization
• Self-motivated and solution-oriented work style
• Strong teamwork and communication skills
• Excellent German and English language skills

Preferred Skills:

• Experience in the IT services or IT consulting industry
• Familiarity with the Austrian market

ASSUMPTION: Candidates with experience in relevant industries and a strong grasp of marketing automation tools will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €3,175 - €4,350 gross per month (full-time, 38.5 hours/week), depending on experience and qualifications

Benefits:

• Flexible working hours
• Additional vacation day after the second year of service
• Free lunch and drinks
• Annual training budget
• Weekly free accommodation in a 3-star hotel
• Team events

Working Hours: 38.5 hours/week, with flexible scheduling

ASSUMPTION: The salary range is based on the Austrian collective agreement for the IT industry and may be subject to negotiation based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: mRaP GmbH is a market leader in online cash register systems in Austria, offering its simple, cloud-based solution in six European countries.

Company Size: Small (11-50 employees), offering a dynamic work environment with flat hierarchies

Founded: 2014, with a focus on empowering small and medium-sized businesses

Company Description:

• Market leader in online cash register systems in Austria
• Offers a simple, cloud-based solution for various devices
• Compliant with legal requirements and starting at €0 in the first year of use

Company Specialties:

• Online cash register systems
• Software development
• IT services and consulting
• Bookkeeping and accounting
• Datev and e-invoicing

Company Website: hellocash.at

ASSUMPTION: mRaP GmbH operates in a competitive market and values employees who can drive growth and innovation.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the marketing manager

Work Arrangement: Remote OK, with the option to work from the Wieselburg office

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to learn and grow within the fast-paced tech industry
• Chance to work on international projects and expand skills

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Hybrid (Wieselburg office and remote work)

Office Location(s): Wieselburg, Austria

Geographic Context:

• Austria has a strong economy and a growing tech industry
• Wieselburg is a small town in Lower Austria, offering a peaceful work environment
• The company encourages a flexible work-life balance

Work Schedule: Flexible hours with a core working time of 10:00 AM - 3:00 PM

ASSUMPTION: The remote work option and flexible hours cater to employees seeking a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and job offer

Key Assessment Areas:

• Marketing expertise and campaign management skills
• Analytical and problem-solving abilities
• Communication and teamwork skills
• Cultural fit and motivation

Application Tips:

• Highlight relevant experience and achievements in your resume
• Tailor your cover letter to the specific role and company
• Prepare for behavioral and situational interview questions
• Research the company and its products to demonstrate your interest

ATS Keywords: Paid Media, Campaign Management, Multichannel Strategy, Google Analytics, Ads Manager, Excel, Dashboards, SaaS, Fintech, B2B Marketing, CRM Tools, Funnel Optimization, Teamwork, Communication Skills, German, English

ASSUMPTION: The application process may vary depending on the company's current hiring needs and the candidate's qualifications.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads Manager
• Microsoft Excel/Sheets
• Dashboards (e.g., Tableau, Power BI)
• CRM tools (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: The required tools and technologies may evolve as the company grows and adopts new solutions.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Collaboration
• Continuous learning

Work Style:

• Self-motivated and proactive
• Results-driven and accountable
• Strong team player with excellent communication skills
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working independently and taking initiative?
• Do you enjoy collaborating with cross-functional teams?
• Are you eager to learn and grow within the tech industry?

ASSUMPTION: mRaP GmbH values employees who are proactive, results-driven, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple campaigns and channels simultaneously
• Keeping up with industry trends and best practices
• Collaborating effectively with remote team members
• Adapting to a fast-paced, growing company environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position requires a strong focus on paid media campaign management and multichannel strategy
• In the Austrian market, this role is typical for a small to mid-sized tech company focused on B2B or SME customers
• Career progression may involve taking on more responsibilities, such as team leadership or moving into a specialized marketing role

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on campaign management, and cross-functional collaboration, setting it apart from other marketing positions.

📝 Sample Projects

• Developing and executing a multichannel campaign to drive customer acquisition for a new product launch
• Conducting a competitor analysis and target audience segmentation to inform campaign strategy
• Optimizing paid media campaigns to improve ROAS and conversion rates

ASSUMPTION: These sample projects illustrate the hands-on, strategic nature of the role and the impact the incumbent will have on the company's growth.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's overall marketing strategy?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to remote work and collaboration?

ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills
• Write a compelling cover letter explaining your motivation and fit for the role
• Prepare for the interview by researching the company and practicing common interview questions
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.