Online Marketing Manager

📌 Core Information

🔹 Job Title: Online Marketing Manager

🔹 Company: Samsung Electronics

🔹 Location: Manila, Philippines (On-site)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: On-site (McKinley Hill, Taguig)

🚀 Job Overview

Key aspects of this role include:

• Leading digital acquisition, conversion, and retention strategy for Samsung’s eStore
• Executing performance-driven campaigns across paid media, search, social, affiliates, and re-marketing channels
• Collaborating with cross-functional teams and agencies to optimize the user journey and performance across the funnel
• Managing large-scale media budgets and optimizing ROAS

ASSUMPTION: This role requires a strong understanding of performance marketing, eCommerce, and cross-functional collaboration. It's ideal for candidates with experience in managing media budgets and optimizing ROAS.

📋 Key Responsibilities

✅ Campaign Planning & GTM Execution: Drive digital media campaigns, manage Live Commerce activities, and ensure timely execution of D2C go-to-market (GTM) media campaigns with strong local relevance.

✅ Performance Marketing Strategy & Execution: Develop and execute full-funnel performance marketing campaigns, plan and manage media budgets, continuously test creatives, bidding strategies, landing pages, and targeting for improvement.

✅ Data-Driven Insights & Reporting: Monitor and analyze campaign results, identify key learnings and opportunities, and provide structured performance reports and post-campaign reviews.

✅ Agency & Vendor Management: Brief, guide, and review partner agencies, evaluate media proposals, creatives, and campaign results from external vendors.

✅ Cross-Functional Collaboration: Collaborate closely with Channel Sales, Product Marketing, and Corporate/Digital Marketing to ensure integrated D2C marketing plans, and partner with HQ and Regional D2C marketing leads to roll out performance-driven innovations and continuously optimize operations.

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and cross-functional collaboration. Strong project management and communication skills are essential.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Digital, or related field

Experience: 5+ years of experience in performance or digital marketing, preferably in eCommerce, tech, or FMCG

Required Skills:

• Proven track record in optimizing ROAS and managing large-scale media budgets
• Data-driven with strong analytical and reporting skills
• Excellent communication and project management skills
• Knowledge of the eCommerce landscape is a strong advantage

Preferred Skills:

• Experience in Live Commerce activities
• Fluency in local language (Tagalog)

ASSUMPTION: Given the role's focus on performance marketing and cross-functional collaboration, candidates with a strong analytical mindset and proven experience in managing media budgets are highly sought after.

💰 Compensation & Benefits

Salary Range: PHP 150,000 - 250,000 per month (Estimated, based on industry standards for mid-senior level marketing roles in the Philippines)

Benefits:

• Health insurance and wellness programs
• Retirement benefits
• Employee discounts on Samsung products
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for remote work on occasion

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in the Philippines. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Samsung Electronics is a multinational electronics and information technology company, with a strong presence in the consumer electronics and mobile device markets.

Company Size: Samsung Electronics has 501-1,000 employees in the Philippines, offering a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Samsung Electronics was founded in 1938, with a rich history in innovation and technological advancements.

Company Description:

• Samsung Electronics is committed to creating a better world through innovative technologies and products that enrich people's lives.
• The company fosters a culture of collaboration, creativity, and continuous learning.
• Samsung Electronics offers a dynamic work environment with opportunities for professional growth and development.

Company Specialties:

• Consumer Electronics
• Mobile Devices
• Semiconductors
• Display Solutions

Company Website: http://www.samsung.com/fr/business

ASSUMPTION: Samsung Electronics is a well-established company with a strong brand and a diverse range of products. This role offers an opportunity to work in a dynamic and innovative environment.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and advancement within the marketing department.

Reporting Structure: The Online Marketing Manager reports directly to the Head of eCommerce Marketing and works closely with cross-functional teams, including Channel Sales, Product Marketing, and Corporate/Digital Marketing.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work on occasion.

Growth Opportunities:

• Potential career progression to senior marketing roles within Samsung Electronics
• Opportunities to work on high-impact campaigns and projects
• Chance to gain experience in a multinational corporation and work with diverse teams

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing within a large, multinational organization.

🌍 Location & Work Environment

Office Type: The primary office is located in McKinley Hill, Taguig, with a modern and collaborative work environment.

Office Location(s): Manila, Philippines

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.
• Manila is the capital and most populous city in the Philippines, offering a vibrant culture, rich history, and diverse culinary scene.
• The cost of living in Manila is relatively low compared to other Southeast Asian cities, with affordable housing, food, and transportation options.

Work Schedule: The standard workweek is Monday to Friday, with some flexibility for remote work on occasion.

ASSUMPTION: The work environment at Samsung Electronics is collaborative and dynamic, with a focus on innovation and continuous learning. The Manila office offers a modern and comfortable workspace, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and cross-functional team members
• Final interview with the Head of eCommerce Marketing

Key Assessment Areas:

• Performance marketing expertise
• Data analysis and reporting skills
• Cross-functional collaboration and communication
• Cultural fit and alignment with Samsung's values

Application Tips:

• Highlight your experience in performance marketing and managing media budgets
• Demonstrate your analytical skills and ability to drive data-driven insights
• Showcase your ability to work effectively with cross-functional teams
• Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Digital Marketing, Performance Marketing, Campaign Planning, Data Analysis, Project Management, Communication, eCommerce, Media Budget Management, Cross-Functional Collaboration, Creative Testing, Agency Management, Customer Growth, Conversion Optimization, Retention Strategy, Reporting, Live Commerce

ASSUMPTION: The application process at Samsung Electronics is thorough and competitive, with a strong focus on assessing candidates' performance marketing expertise, data analysis skills, and cultural fit.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Facebook Ads Manager
• Social media management platforms (e.g., Hootsuite, Buffer)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is beneficial for this role, as they are commonly used in performance marketing and cross-functional collaboration.

👔 Cultural Fit Considerations

Company Values:

• People
• Excellence
• Change
• Cooperation

Work Style:

• Collaborative
• Innovative
• Data-driven
• Customer-focused

Self-Assessment Questions:

• Do you thrive in a collaborative, innovative work environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you enjoy working with cross-functional teams and stakeholders?

ASSUMPTION: Samsung Electronics values candidates who are collaborative, innovative, data-driven, and customer-focused. Strong communication and project management skills are essential for success in this role.

⚠️ Potential Challenges

• Managing large-scale media budgets and optimizing ROAS can be challenging and requires strong analytical skills
• Collaborating with cross-functional teams and agencies may present communication and coordination challenges
• Working in a fast-paced, dynamic environment may require adaptability and flexibility
• Occasional remote work may require self-motivation and time management skills

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring candidates to be adaptable, innovative, and data-driven.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position has a stronger focus on performance marketing and data-driven insights
• In the eCommerce landscape, this role is unique in its focus on driving customer acquisition, conversion, and retention for Samsung's eStore
• Career progression in this role may lead to senior marketing positions within Samsung Electronics or other multinational corporations

ASSUMPTION: This role offers a unique blend of performance marketing, data analysis, and cross-functional collaboration, setting it apart from other marketing positions in the industry.

📝 Sample Projects

• Developing and executing a full-funnel performance marketing campaign to drive customer acquisition and retention for a new product launch
• Analyzing campaign performance data to identify trends, optimize ROAS, and inform future marketing strategies
• Managing Live Commerce activities, from agency/influencer hosts management to executing simulcast and delivering post-event insights

ASSUMPTION: These sample projects highlight the data-driven, collaborative, and innovative nature of the role, requiring candidates to be adaptable and strategic in their approach to marketing challenges.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Samsung support the professional development and growth of its marketing employees?
• What are the most challenging aspects of this role, and how have previous incumbents addressed them?
• How does Samsung foster a culture of innovation and continuous learning within its marketing department?

ASSUMPTION: These interview questions are designed to assess the role's fit with your career goals, work style, and expectations for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in performance marketing, data analysis, and cross-functional collaboration
• Prepare for interviews by researching Samsung Electronics' products, services, and company culture
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.