📌 Core Information
🔹 Job Title: Online Marketing Manager (f/m/d)
🔹 Company: Mytheresa
🔹 Location: Munich, Germany
🔹 Job Type: Full-time, Hybrid (3 days/week in-office)
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Munich office)
🚀 Job Overview
Key aspects of this role include:
- Planning, managing, and optimizing Paid Social and Display campaigns to meet performance goals
- Collaborating cross-functionally with brand, content, and analytics teams to ensure alignment
- Analyzing performance data, creating actionable insights, and preparing regular reports
- Staying up-to-date with industry trends, platform updates, and new ad tech opportunities
ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong communication to drive campaign success and collaborate effectively with various teams.
📋 Key Responsibilities
✅ Plan, manage, and optimize Paid Social and Display campaigns to meet performance goals
✅ Own the relationship with vendors such as Meta, Criteo, and other platforms
✅ Analyze performance data, create actionable insights, and prepare regular reports
✅ Collaborate cross-functionally with brand, content, and analytics teams to ensure alignment
✅ Actively test new creatives, audiences, and placements to drive continuous improvement
✅ Stay up-to-date with industry trends, platform updates, and new ad tech opportunities
✅ Manage budgets, pacing, and forecasting to ensure efficient spend and ROI
ASSUMPTION: This role requires a high level of autonomy and ownership, with a strong focus on data-driven decision making and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 2 years of hands-on experience in Paid Social and Display Marketing
Required Skills:
- Strong analytical skills with proficiency in performance reporting and optimization (Excel, Power BI or Tableau advanced knowledge preferred)
- Experience managing multiple cross-region campaigns simultaneously with a results-oriented mindset
- Knowledge with product feed management tools/merchant centers and product sets
- Ability to work independently and take ownership while collaborating in a team setting
- Strong communication skills and vendor management experience
- Fluent in English
Preferred Skills:
- Advanced knowledge of Excel, Power BI, or Tableau
- Experience with luxury fashion or e-commerce
ASSUMPTION: Candidates with experience in luxury fashion or e-commerce may have a competitive edge, but a strong analytical background and relevant marketing experience are essential.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and market rates for the role in Munich)
Benefits:
- Up to 32 days of holiday, depending on the length of service
- Mobile office with up to 40% of your total contracted hours
- 10 days/year of mobile office abroad in EU-countries
- Language & e-learning courses
- Staff discount of up to 30%
- Company pension scheme
- Discounted membership for selected sports platforms & gyms
- Discounted travel card
- Access to LinkedIn Learning
- Individual support on mental health & well-being
- Social Day
- Employee Share Purchase Plan
Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely 2 days/week
ASSUMPTION: The salary range is estimated based on market rates for the role, experience level, and location. Benefits are comprehensive and reflect the company's commitment to employee well-being and development.
📌 Applicant Insights
🔍 Company Context
Industry: Mytheresa operates in the competitive luxury fashion e-commerce market, focusing on high-end luxury brands.
Company Size: Mytheresa has 1,001-5,000 employees, providing ample opportunities for growth and collaboration.
Founded: 2006, with a rich history in luxury fashion and a strong online presence.
Company Description:
- Mytheresa is a global luxury fashion e-commerce platform, offering a curated selection of high-end designer brands.
- The company is known for its user-friendly website, exceptional customer service, and strong brand partnerships.
- Mytheresa's success is built on its ability to blend technology and luxury, creating a seamless digital shopping experience.
Company Specialties:
- Luxury e-commerce
- International luxury fashion
- Digital luxury shopping
- Online boutique
- Technology and luxury
Company Website: mytheresa.com
ASSUMPTION: Mytheresa's focus on luxury fashion and e-commerce sets it apart in the market, offering unique opportunities for professionals in these areas.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the marketing department and the company as a whole.
Reporting Structure: This role reports directly to the Senior Marketing Manager and collaborates with various teams, including brand, content, and analytics.
Work Arrangement: Hybrid, with 3 days/week in the Munich office and 2 days/week remote.
Growth Opportunities:
- Advancement within the marketing department, such as Senior Marketing Manager or Marketing Director roles.
- Expansion into other areas of the business, such as e-commerce, merchandising, or customer experience.
- International opportunities, as Mytheresa has a global presence and customer base.
ASSUMPTION: With Mytheresa's growth and expansion, there are ample opportunities for career progression and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art technology and amenities.
Office Location(s): Einsteinring 9, Aschheim / Munich, Bavaria 85609, DE
Geographic Context:
- Munich is the third-largest city in Germany and a major economic hub, with a strong focus on technology and innovation.
- The city is known for its high quality of life, rich cultural scene, and vibrant nightlife.
- Munich is well-connected by public transportation, making it easy to commute to the office.
Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely 2 days/week.
ASSUMPTION: Munich offers a dynamic and vibrant work environment, with a strong focus on technology and innovation, making it an ideal location for a digital luxury shopping platform like Mytheresa.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and/or team members
- Final interview with the Senior Marketing Manager or another senior leader
Key Assessment Areas:
- Analytical skills and data-driven decision making
- Campaign management and optimization experience
- Collaboration and communication skills
- Industry knowledge and passion for luxury fashion
Application Tips:
- Highlight your relevant experience and achievements in Paid Social and Display Marketing.
- Demonstrate your analytical skills and ability to create actionable insights from data.
- Showcase your strong communication skills and ability to collaborate effectively with various teams.
- Tailor your resume and cover letter to emphasize your fit for the role and the company.
ATS Keywords: Paid Social Marketing, Display Marketing, Performance Reporting, Optimization, Cross-Region Campaign Management, Product Feed Management, Communication Skills, Vendor Management, Creatives Testing, Budget Management, Forecasting, Collaboration, Industry Trends Awareness, Ad Tech Knowledge, Luxury Fashion Passion
ASSUMPTION: Mytheresa's application process is designed to assess candidates' skills and cultural fit, with a focus on analytical and communication abilities, as well as industry knowledge and passion.
🛠️ Tools & Technologies
- Ad platforms: Meta, Criteo, and other relevant platforms
- Performance reporting tools: Excel, Power BI, or Tableau
- Project management tools: Asana, Trello, or similar
- Communication tools: Slack, Microsoft Teams, or similar
ASSUMPTION: Mytheresa uses industry-standard tools and platforms for marketing, project management, and communication, with a focus on data-driven decision making and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration
- Innovation
- Excellence
- Sustainability
Work Style:
- Data-driven and analytical
- Collaborative and communicative
- Adaptable and open to change
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- Do you have a strong passion for luxury fashion and a deep understanding of the luxury market?
- Are you comfortable working independently and taking ownership of campaigns while collaborating effectively with various teams?
- Do you thrive in a data-driven environment and enjoy analyzing performance data to create actionable insights?
ASSUMPTION: Mytheresa values candidates who are passionate about luxury fashion, data-driven, collaborative, and results-oriented, with a strong focus on continuous improvement and innovation.
⚠️ Potential Challenges
- Managing multiple cross-region campaigns simultaneously may require strong organizational skills and time management.
- Working in the luxury fashion e-commerce industry can be fast-paced and competitive, with a constant need to stay up-to-date with industry trends and platform updates.
- Collaborating with various teams may require strong communication skills and the ability to navigate different priorities and perspectives.
- Mytheresa's focus on data-driven decision making may require candidates to have strong analytical skills and be comfortable working with data.
ASSUMPTION: While Mytheresa offers a dynamic and challenging work environment, candidates should be prepared to manage multiple priorities, work collaboratively, and thrive in a data-driven environment.
📈 Similar Roles Comparison
- Unlike traditional retail roles, this position focuses on digital marketing and e-commerce, requiring strong analytical and data-driven skills.
- Compared to other marketing roles, this position has a strong focus on Paid Social and Display Marketing, with a results-oriented mindset and a focus on continuous improvement.
- Career progression in this role may involve expanding into other areas of the business, such as e-commerce, merchandising, or customer experience, or moving into a senior marketing role.
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and the company as a whole, with a focus on digital marketing and e-commerce.
📝 Sample Projects
- Optimizing a cross-region Paid Social campaign to improve ROI and drive sales growth
- Collaborating with the content team to create targeted and engaging ad creatives that resonate with luxury fashion customers
- Analyzing campaign performance data to identify trends, insights, and opportunities for improvement, and presenting findings to the marketing team and stakeholders
ASSUMPTION: These sample projects reflect the core responsibilities of the Online Marketing Manager role, with a focus on campaign optimization, collaboration, and data-driven decision making.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- How does Mytheresa support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Mytheresa approach collaboration and communication across different teams and departments?
- What are the most challenging aspects of working in the luxury fashion e-commerce industry, and how does Mytheresa address these challenges?
ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company, helping candidates assess their fit and make informed decisions about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in Paid Social and Display Marketing, as well as your analytical and communication skills.
- Prepare for the interview by researching Mytheresa's business, industry trends, and platform updates, and practicing your data-driven decision making and collaboration skills.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
