Dirk Kremer Consulting logo

Online Marketing Manager (g*) - Schwerpunkt Fotografie

Dirk Kremer Consulting
Full-time
On-site
Kamp-Lintfort, North Rhine-Westphalia, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Online Marketing Manager (g*) - Schwerpunkt Fotografie

πŸ”Ή Company: Dirk Kremer Consulting

πŸ”Ή Location: Westerkappeln, Germany

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-04-30

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (Homeoffice-Option)

πŸš€ Job Overview

Key aspects of this role include:

  • Planning, managing, and optimizing online marketing campaigns
  • Developing engaging content for various platforms
  • Enhancing social media activities and managing email marketing campaigns
  • Analyzing website and campaign performance using tools like Google Analytics

ASSUMPTION: This role requires a strong focus on data-driven decision making and a passion for photography.

πŸ“‹ Key Responsibilities

βœ… Plan, manage, and optimize online marketing campaigns and measures

βœ… Develop attractive content for website, newsletters, and print products

βœ… Manage and expand social media activities (e.g., Facebook, Instagram)

βœ… Conceptualize and implement email marketing campaigns with success control

βœ… Optimize cross-media campaigns (online & offline)

βœ… Analyze website and campaign performance using tools like Google Analytics

βœ… Optimize conversions to improve user experience and completion rates

βœ… Design offline advertising materials (newspapers, flyers, etc.)

ASSUMPTION: This role requires a high level of self-motivation, independence, and teamwork skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in online marketing, preferably with a focus on photography

Required Skills:

  • Proven experience in online marketing, with a focus on photography
  • Analytical and strategic thinking skills
  • High numerical affinity
  • Structured and independent working style
  • Reliability and team spirit
  • Very good German and English language skills
  • Proficiency in image editing software and project planning tools

Preferred Skills:

  • Experience with Google Analytics
  • Knowledge of SEO and SEA

ASSUMPTION: Candidates with experience in the photography industry may have an advantage.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €50,000 per year (based on experience and qualifications)

Benefits:

  • Secure workplace in a growing company with strong future prospects
  • Creative freedom for ideas and innovations
  • Training opportunities and individual development prospects
  • 30 days of vacation
  • Home office option
  • Health promotion via job bike and Hansefit
  • Free charging station for E-cars
  • Vestige benefits
  • Flat hierarchies, short decision-making paths, and a great team

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for online marketing managers with 2-5 years of experience in Germany.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Staffing and Recruiting

Company Size: 2-10 employees (Small company with a personal touch)

Founded: 2005 (Over 20 years of experience in the industry)

Company Description:

  • Dirk Kremer Consulting is a personal recruitment agency that focuses on efficiency and effectiveness
  • The company offers a wide range of recruitment services, from executive search to active sourcing
  • They specialize in finding the right characters that fit the client's house and company culture

Company Specialties:

  • Executive Search/Direct Approach
  • E-Recruiting and Active Sourcing
  • Recruitment for Top-Management Positions
  • Search for Technical and Commercial Specialists

Company Website: http://www.dirkkremer.de

ASSUMPTION: Dirk Kremer Consulting is a well-established company with a strong focus on personal recruitment and a deep understanding of their clients' needs.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the hiring manager

Work Arrangement: Hybrid (Home office option available)

Growth Opportunities:

  • Potential career progression to senior online marketing roles
  • Opportunities to work on diverse projects and campaigns
  • Chance to gain experience in a growing company with strong future prospects

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Hybrid (Home office option available)

Office Location(s): Westerkappeln, Germany

Geographic Context:

  • Westerkappeln is a small town in the northern part of Germany
  • The area offers a mix of urban and rural environments
  • It is easily accessible from the northern MΓΌnsterland, the Greater OsnabrΓΌck area, and southern Lower Saxony

Work Schedule: Full-time (40 hours per week) with flexible home office options

ASSUMPTION: The work environment is flexible and supportive, with a focus on results and personal growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screening
  • In-depth interview with the hiring manager
  • Final interview with the company's decision-makers

Key Assessment Areas:

  • Candidates' understanding of online marketing and photography
  • Analytical and strategic thinking skills
  • Cultural fit and teamwork skills
  • Language proficiency in German and English

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Be prepared to discuss your passion for photography and online marketing
  • Showcase your analytical and strategic thinking skills through examples
  • Follow up after your application to express your interest in the role

ATS Keywords: Online Marketing, Photography, Campaign Management, Google Analytics, Content Development, Social Media Management, Email Marketing, Conversion Optimization

ASSUMPTION: The application process is straightforward and focused on finding the best fit for the company's culture and needs.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Image editing software (e.g., Adobe Photoshop, Lightroom)
  • Project planning tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies are industry-standard and easy to learn for experienced online marketing professionals.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Efficiency and effectiveness in recruitment
  • Personal touch and understanding of clients' needs
  • Focus on finding the right characters for the company's culture

Work Style:

  • Structured and independent working style
  • High level of self-motivation and teamwork skills
  • Focus on data-driven decision making and continuous improvement

Self-Assessment Questions:

  • Do you have a passion for photography and online marketing?
  • Are you comfortable working independently and in a team?
  • Do you have strong analytical and strategic thinking skills?

ASSUMPTION: Dirk Kremer Consulting values candidates who are passionate about their work, have a strong work ethic, and fit well with the company's culture.

⚠️ Potential Challenges

  • Working in a small company may require wearing multiple hats and adapting to changing priorities
  • The role may involve working with tight deadlines and managing multiple projects simultaneously
  • The company's focus on personal recruitment may require a strong understanding of client needs and preferences
  • The role may require occasional travel to client locations

ASSUMPTION: These challenges can be overcome by strong communication, organization, and adaptability skills.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other online marketing manager positions, but with a focus on photography
  • It may offer more creative freedom and opportunities for growth than larger corporate roles
  • Candidates with experience in the photography industry may have an advantage in this role

ASSUMPTION: This role offers a unique opportunity to combine a passion for photography with online marketing expertise.

πŸ“ Sample Projects

  • Developing and implementing a social media marketing strategy for a photography-focused online store
  • Analyzing website performance and optimizing conversions using Google Analytics
  • Managing email marketing campaigns to promote special offers and new products

ASSUMPTION: These projects are designed to showcase the candidate's ability to plan, manage, and optimize online marketing campaigns.

❓ Key Questions to Ask During Interview

  • Can you describe a typical day or week in this role?
  • How does this role fit into the company's overall marketing strategy?
  • What are the most important qualities you're looking for in a candidate for this role?
  • How does the company support the professional development of its employees?
  • What are the biggest challenges facing the company in the next year, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of your work that demonstrate your online marketing and photography skills
  • Follow up after your application to express your interest in the role
  • If selected for an interview, be prepared to discuss your passion for photography and online marketing, as well as your analytical and strategic thinking skills

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.