π Core Information
πΉ Job Title: Online Marketing Manager (g*) - Schwerpunkt Fotografie
πΉ Company: Dirk Kremer Consulting
πΉ Location: Westerkappeln, Germany
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: 2025-04-30
πΉ Experience Level: 2-5 years
πΉ Remote Status: Hybrid (Homeoffice-Option)
π Job Overview
Key aspects of this role include:
- Planning, managing, and optimizing online marketing campaigns
- Developing engaging content for various platforms
- Enhancing social media activities and managing email marketing campaigns
- Analyzing website and campaign performance using tools like Google Analytics
ASSUMPTION: This role requires a strong focus on data-driven decision making and a passion for photography.
π Key Responsibilities
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Plan, manage, and optimize online marketing campaigns and measures
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Develop attractive content for website, newsletters, and print products
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Manage and expand social media activities (e.g., Facebook, Instagram)
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Conceptualize and implement email marketing campaigns with success control
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Optimize cross-media campaigns (online & offline)
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Analyze website and campaign performance using tools like Google Analytics
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Optimize conversions to improve user experience and completion rates
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Design offline advertising materials (newspapers, flyers, etc.)
ASSUMPTION: This role requires a high level of self-motivation, independence, and teamwork skills.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in online marketing, preferably with a focus on photography
Required Skills:
- Proven experience in online marketing, with a focus on photography
- Analytical and strategic thinking skills
- High numerical affinity
- Structured and independent working style
- Reliability and team spirit
- Very good German and English language skills
- Proficiency in image editing software and project planning tools
Preferred Skills:
- Experience with Google Analytics
- Knowledge of SEO and SEA
ASSUMPTION: Candidates with experience in the photography industry may have an advantage.
π° Compensation & Benefits
Salary Range: β¬45,000 - β¬50,000 per year (based on experience and qualifications)
Benefits:
- Secure workplace in a growing company with strong future prospects
- Creative freedom for ideas and innovations
- Training opportunities and individual development prospects
- 30 days of vacation
- Home office option
- Health promotion via job bike and Hansefit
- Free charging station for E-cars
- Vestige benefits
- Flat hierarchies, short decision-making paths, and a great team
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for online marketing managers with 2-5 years of experience in Germany.
π Applicant Insights
π Company Context
Industry: Staffing and Recruiting
Company Size: 2-10 employees (Small company with a personal touch)
Founded: 2005 (Over 20 years of experience in the industry)
Company Description:
- Dirk Kremer Consulting is a personal recruitment agency that focuses on efficiency and effectiveness
- The company offers a wide range of recruitment services, from executive search to active sourcing
- They specialize in finding the right characters that fit the client's house and company culture
Company Specialties:
- Executive Search/Direct Approach
- E-Recruiting and Active Sourcing
- Recruitment for Top-Management Positions
- Search for Technical and Commercial Specialists
Company Website: http://www.dirkkremer.de
ASSUMPTION: Dirk Kremer Consulting is a well-established company with a strong focus on personal recruitment and a deep understanding of their clients' needs.
π Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the hiring manager
Work Arrangement: Hybrid (Home office option available)
Growth Opportunities:
- Potential career progression to senior online marketing roles
- Opportunities to work on diverse projects and campaigns
- Chance to gain experience in a growing company with strong future prospects
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
π Location & Work Environment
Office Type: Hybrid (Home office option available)
Office Location(s): Westerkappeln, Germany
Geographic Context:
- Westerkappeln is a small town in the northern part of Germany
- The area offers a mix of urban and rural environments
- It is easily accessible from the northern MΓΌnsterland, the Greater OsnabrΓΌck area, and southern Lower Saxony
Work Schedule: Full-time (40 hours per week) with flexible home office options
ASSUMPTION: The work environment is flexible and supportive, with a focus on results and personal growth.
πΌ Interview & Application Insights
Typical Process:
- Initial phone or video screening
- In-depth interview with the hiring manager
- Final interview with the company's decision-makers
Key Assessment Areas:
- Candidates' understanding of online marketing and photography
- Analytical and strategic thinking skills
- Cultural fit and teamwork skills
- Language proficiency in German and English
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss your passion for photography and online marketing
- Showcase your analytical and strategic thinking skills through examples
- Follow up after your application to express your interest in the role
ATS Keywords: Online Marketing, Photography, Campaign Management, Google Analytics, Content Development, Social Media Management, Email Marketing, Conversion Optimization
ASSUMPTION: The application process is straightforward and focused on finding the best fit for the company's culture and needs.
π οΈ Tools & Technologies
- Google Analytics
- Image editing software (e.g., Adobe Photoshop, Lightroom)
- Project planning tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies are industry-standard and easy to learn for experienced online marketing professionals.
π Cultural Fit Considerations
Company Values:
- Efficiency and effectiveness in recruitment
- Personal touch and understanding of clients' needs
- Focus on finding the right characters for the company's culture
Work Style:
- Structured and independent working style
- High level of self-motivation and teamwork skills
- Focus on data-driven decision making and continuous improvement
Self-Assessment Questions:
- Do you have a passion for photography and online marketing?
- Are you comfortable working independently and in a team?
- Do you have strong analytical and strategic thinking skills?
ASSUMPTION: Dirk Kremer Consulting values candidates who are passionate about their work, have a strong work ethic, and fit well with the company's culture.
β οΈ Potential Challenges
- Working in a small company may require wearing multiple hats and adapting to changing priorities
- The role may involve working with tight deadlines and managing multiple projects simultaneously
- The company's focus on personal recruitment may require a strong understanding of client needs and preferences
- The role may require occasional travel to client locations
ASSUMPTION: These challenges can be overcome by strong communication, organization, and adaptability skills.
π Similar Roles Comparison
- This role is similar to other online marketing manager positions, but with a focus on photography
- It may offer more creative freedom and opportunities for growth than larger corporate roles
- Candidates with experience in the photography industry may have an advantage in this role
ASSUMPTION: This role offers a unique opportunity to combine a passion for photography with online marketing expertise.
π Sample Projects
- Developing and implementing a social media marketing strategy for a photography-focused online store
- Analyzing website performance and optimizing conversions using Google Analytics
- Managing email marketing campaigns to promote special offers and new products
ASSUMPTION: These projects are designed to showcase the candidate's ability to plan, manage, and optimize online marketing campaigns.
β Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role fit into the company's overall marketing strategy?
- What are the most important qualities you're looking for in a candidate for this role?
- How does the company support the professional development of its employees?
- What are the biggest challenges facing the company in the next year, and how can this role help address them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your work that demonstrate your online marketing and photography skills
- Follow up after your application to express your interest in the role
- If selected for an interview, be prepared to discuss your passion for photography and online marketing, as well as your analytical and strategic thinking skills
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.