Online Marketing Manager (g*) - Schwerpunkt Fotografie

📌 Core Information

🔹 Job Title: Online Marketing Manager (g*) - Schwerpunkt Fotografie

🔹 Company: Dirk Kremer Consulting

🔹 Location: Westerkappeln, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-30

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Homeoffice-Option)

🚀 Job Overview

Key aspects of this role include:

• Planning, managing, and optimizing online marketing campaigns
• Developing engaging content for various platforms
• Enhancing social media activities and managing email marketing campaigns
• Analyzing website and campaign performance using tools like Google Analytics

ASSUMPTION: This role requires a strong focus on data-driven decision making and a passion for photography.

📋 Key Responsibilities

✅ Plan, manage, and optimize online marketing campaigns and measures

✅ Develop attractive content for website, newsletters, and print products

✅ Manage and expand social media activities (e.g., Facebook, Instagram)

✅ Conceptualize and implement email marketing campaigns with success control

✅ Optimize cross-media campaigns (online & offline)

✅ Analyze website and campaign performance using tools like Google Analytics

✅ Optimize conversions to improve user experience and completion rates

✅ Design offline advertising materials (newspapers, flyers, etc.)

ASSUMPTION: This role requires a high level of self-motivation, independence, and teamwork skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in online marketing, preferably with a focus on photography

Required Skills:

• Proven experience in online marketing, with a focus on photography
• Analytical and strategic thinking skills
• High numerical affinity
• Structured and independent working style
• Reliability and team spirit
• Very good German and English language skills
• Proficiency in image editing software and project planning tools

Preferred Skills:

• Experience with Google Analytics
• Knowledge of SEO and SEA

ASSUMPTION: Candidates with experience in the photography industry may have an advantage.

💰 Compensation & Benefits

Salary Range: €45,000 - €50,000 per year (based on experience and qualifications)

Benefits:

• Secure workplace in a growing company with strong future prospects
• Creative freedom for ideas and innovations
• Training opportunities and individual development prospects
• 30 days of vacation
• Home office option
• Health promotion via job bike and Hansefit
• Free charging station for E-cars
• Vestige benefits
• Flat hierarchies, short decision-making paths, and a great team

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for online marketing managers with 2-5 years of experience in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 2-10 employees (Small company with a personal touch)

Founded: 2005 (Over 20 years of experience in the industry)

Company Description:

• Dirk Kremer Consulting is a personal recruitment agency that focuses on efficiency and effectiveness
• The company offers a wide range of recruitment services, from executive search to active sourcing
• They specialize in finding the right characters that fit the client's house and company culture

Company Specialties:

• Executive Search/Direct Approach
• E-Recruiting and Active Sourcing
• Recruitment for Top-Management Positions
• Search for Technical and Commercial Specialists

Company Website: http://www.dirkkremer.de

ASSUMPTION: Dirk Kremer Consulting is a well-established company with a strong focus on personal recruitment and a deep understanding of their clients' needs.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the hiring manager

Work Arrangement: Hybrid (Home office option available)

Growth Opportunities:

• Potential career progression to senior online marketing roles
• Opportunities to work on diverse projects and campaigns
• Chance to gain experience in a growing company with strong future prospects

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Hybrid (Home office option available)

Office Location(s): Westerkappeln, Germany

Geographic Context:

• Westerkappeln is a small town in the northern part of Germany
• The area offers a mix of urban and rural environments
• It is easily accessible from the northern Münsterland, the Greater Osnabrück area, and southern Lower Saxony

Work Schedule: Full-time (40 hours per week) with flexible home office options

ASSUMPTION: The work environment is flexible and supportive, with a focus on results and personal growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening
• In-depth interview with the hiring manager
• Final interview with the company's decision-makers

Key Assessment Areas:

• Candidates' understanding of online marketing and photography
• Analytical and strategic thinking skills
• Cultural fit and teamwork skills
• Language proficiency in German and English

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Be prepared to discuss your passion for photography and online marketing
• Showcase your analytical and strategic thinking skills through examples
• Follow up after your application to express your interest in the role

ATS Keywords: Online Marketing, Photography, Campaign Management, Google Analytics, Content Development, Social Media Management, Email Marketing, Conversion Optimization

ASSUMPTION: The application process is straightforward and focused on finding the best fit for the company's culture and needs.

🛠️ Tools & Technologies

• Google Analytics
• Image editing software (e.g., Adobe Photoshop, Lightroom)
• Project planning tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies are industry-standard and easy to learn for experienced online marketing professionals.

👔 Cultural Fit Considerations

Company Values:

• Efficiency and effectiveness in recruitment
• Personal touch and understanding of clients' needs
• Focus on finding the right characters for the company's culture

Work Style:

• Structured and independent working style
• High level of self-motivation and teamwork skills
• Focus on data-driven decision making and continuous improvement

Self-Assessment Questions:

• Do you have a passion for photography and online marketing?
• Are you comfortable working independently and in a team?
• Do you have strong analytical and strategic thinking skills?

ASSUMPTION: Dirk Kremer Consulting values candidates who are passionate about their work, have a strong work ethic, and fit well with the company's culture.

⚠️ Potential Challenges

• Working in a small company may require wearing multiple hats and adapting to changing priorities
• The role may involve working with tight deadlines and managing multiple projects simultaneously
• The company's focus on personal recruitment may require a strong understanding of client needs and preferences
• The role may require occasional travel to client locations

ASSUMPTION: These challenges can be overcome by strong communication, organization, and adaptability skills.

📈 Similar Roles Comparison

• This role is similar to other online marketing manager positions, but with a focus on photography
• It may offer more creative freedom and opportunities for growth than larger corporate roles
• Candidates with experience in the photography industry may have an advantage in this role

ASSUMPTION: This role offers a unique opportunity to combine a passion for photography with online marketing expertise.

📝 Sample Projects

• Developing and implementing a social media marketing strategy for a photography-focused online store
• Analyzing website performance and optimizing conversions using Google Analytics
• Managing email marketing campaigns to promote special offers and new products

ASSUMPTION: These projects are designed to showcase the candidate's ability to plan, manage, and optimize online marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role fit into the company's overall marketing strategy?
• What are the most important qualities you're looking for in a candidate for this role?
• How does the company support the professional development of its employees?
• What are the biggest challenges facing the company in the next year, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your work that demonstrate your online marketing and photography skills
• Follow up after your application to express your interest in the role
• If selected for an interview, be prepared to discuss your passion for photography and online marketing, as well as your analytical and strategic thinking skills

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.