Online Marketing Manager:in (m/w/d)

📌 Core Information 🔹 Job Title: Online Marketing Manager:in (m/w/d) 🔹 Company: Ogaenics 🔹 Location: Hamburg, Germany 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: April 22, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing and executing email marketing campaigns using Klaviyo - Creating and optimizing content for various channels, focusing on SEO - Managing and optimizing the WooCommerce shop - Analyzing performance metrics and providing data-driven insights - Collaborating with the marketing team on cross-functional projects ASSUMPTION: This role requires a strong background in online marketing, with a focus on email marketing and content creation. The ideal candidate will have experience working with relevant tools and be comfortable in a fast-paced, collaborative environment. 📋 Key Responsibilities ✅ E-Mail Marketing & Automation - Conceptualize, plan, and execute email marketing campaigns in Klaviyo - Segment and personalize recipient lists for maximum relevance - Develop and optimize automated customer journeys ✅ Content Marketing - Create and optimize landing pages, blog articles, newsletters, and infographics - Develop SEO-optimized content around products and health-related topics - Design graphics using Canva to support content visually ✅ Shop Management & Conversion Optimization - Maintain and optimize product pages, bundles, and landing pages in WooCommerce - Implement promotions, launches, and seasonal actions in the shop - Collaborate closely with product development and customer happiness teams ✅ Analytics & Performance Evaluation - Monitor and analyze marketing activities using Google Analytics and Klaviyo - Create reports and provide actionable insights for optimization ✅ Project Management & Team Collaboration - Contribute to cross-functional campaigns in close coordination with marketing, social media, and management - Utilize Asana and Jira for structured task management and follow-up ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring a candidate who can balance both aspects effectively. 🎯 Required Qualifications Education: - Relevant degree or equivalent experience in marketing or a related field Experience: - Proven experience in online marketing, preferably in an e-commerce or startup environment Required Skills: - Proficiency in Klaviyo, WooCommerce, Canva, Google Analytics, Jira, Asana, and Chat GPT - Excellent design sense and brand aesthetics - Strong German (native) and English language skills - Structured, self-motivated, and solution-oriented work style - Passion for health, wellness, or bio-products (a plus) Preferred Skills: - Familiarity with the wellness industry or related fields - Experience with SEO and content strategy ASSUMPTION: Candidates with a background in e-commerce or startups are likely to have the most relevant experience for this role. 💰 Compensation & Benefits Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for the Hamburg area) Benefits: - Collegial work environment in an engaged, values-driven team - Significant creative freedom, autonomy, and the opportunity to actively contribute - Modern workspaces with Apple technology in an attractive Altbau office location by the Alster - Monthly Ogaenics flat rate for personal health and attractive employee discounts - Competitive salary tailored to experience Working Hours: Full-time (40 hours/week) with flexible hours and remote work possibilities ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits package is designed to support employee well-being and engagement. 📌 Applicant Insights 🔍 Company Context Industry: Wellness and Fitness Services Company Size: 2-10 employees Founded: 2015 Company Description: - Ogaenics develops 100% natural, certified organic food supplements that support health naturally - Focuses on high-quality, effective products with no artificial ingredients - Committed to sustainability and eco-friendly practices Company Specialties: - Organic food supplements - Wellness and health products - Sustainable business practices Company Website: ogaenics.com ASSUMPTION: Ogaenics is a small, values-driven company that prioritizes sustainability and employee well-being. 📊 Role Analysis Career Level: Mid-level marketing professional Reporting Structure: This role reports directly to the marketing manager and collaborates closely with the marketing team, product development, and customer happiness teams. Work Arrangement: On-site with flexible hours and remote work possibilities Growth Opportunities: - Expanding the role's responsibilities as the company grows - Potential career progression into a senior marketing role or management position ASSUMPTION: This role offers opportunities for growth and development within the marketing department as the company continues to expand. 🌍 Location & Work Environment Office Type: Modern, collaborative workspace in an Altbau office location Office Location(s): Johnstraße 30, 20148 Hamburg, Germany Geographic Context: - Hamburg is the second-largest city in Germany, known for its vibrant cultural scene and historic architecture - The office is located in the Alsterdorf district, close to public transportation and amenities Work Schedule: Full-time (40 hours/week) with flexible hours and remote work possibilities ASSUMPTION: The office location offers a convenient and enjoyable work environment, with easy access to public transportation and nearby amenities. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. On-site interview with the marketing manager and a team member 4. Final interview with the CEO or founder Key Assessment Areas: - Marketing and email marketing skills - Creativity and content development abilities - Analytical and data-driven mindset - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant marketing experience and skills - Showcase your understanding of the wellness industry and Ogaenics' products - Prepare examples of your content creation and email marketing campaigns ATS Keywords: Online Marketing, E-Mail Marketing, Automation, Content Marketing, SEO, Graphic Design, WooCommerce, Google Analytics, Project Management, Team Collaboration, Customer Journey, Klaviyo, Canva, Jira, Asana, English ASSUMPTION: Ogaenics uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out. 🛠️ Tools & Technologies - Klaviyo - WooCommerce - Canva - Google Analytics - Jira - Asana - Chat GPT ASSUMPTION: Familiarity with these tools is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Sustainability and eco-friendliness - High-quality, natural products - Employee well-being and engagement - Collaboration and teamwork Work Style: - Creative and innovative - Data-driven and analytical - Collaborative and team-oriented - Flexible and adaptable Self-Assessment Questions: 1. How do you align with Ogaenics' commitment to sustainability and eco-friendly practices? 2. How comfortable are you working in a collaborative, team-oriented environment? 3. How do you approach balancing creative and analytical tasks in your work? ASSUMPTION: Ogaenics values employees who share their commitment to sustainability and can thrive in a collaborative, team-oriented environment. ⚠️ Potential Challenges - Balancing multiple responsibilities and projects simultaneously - Working in a fast-paced, dynamic environment with tight deadlines - Adapting to a small company culture with a strong focus on collaboration and teamwork ASSUMPTION: These challenges are common in small, growing companies and can be overcome with strong organizational skills, adaptability, and a collaborative mindset. 📈 Similar Roles Comparison - Product Marketing Manager: Focuses more on product positioning and messaging, while this role is centered around digital communication and customer engagement - Content Marketing Specialist: Has a more narrow focus on content creation, whereas this role encompasses email marketing, shop management, and analytics - E-commerce Marketing Manager: Oversees all aspects of online marketing for an e-commerce business, including this role's responsibilities and additional channels like social media and paid advertising ASSUMPTION: These roles share some similarities but have distinct focuses and responsibilities. 📝 Sample Projects 1. Developing and executing a seasonal email marketing campaign to drive sales and engagement 2. Creating a series of blog posts and social media content around a specific health topic to establish Ogaenics as a thought leader in the industry 3. Optimizing the WooCommerce shop for improved user experience and conversion rates ASSUMPTION: These projects demonstrate the range of responsibilities and tasks associated with this role. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall marketing strategy for Ogaenics? 2. What are the biggest challenges facing the marketing team currently, and how can this role help address them? 3. How does Ogaenics support the professional development and growth of its employees? 4. What is the company's long-term vision for its marketing efforts, and how does this role contribute to that vision? ASSUMPTION: These questions can help applicants better understand the role's context, priorities, and growth opportunities. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: ogaenics.com/careers - Tailor your resume and cover letter to highlight relevant marketing experience and skills - Prepare examples of your content creation and email marketing campaigns - Follow up with a polite email inquiry if you haven't heard back after two weeks ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.