Online Marketing Manager/-in (w/m/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager/-in (w/m/d)

🔹 Company: anaptis

🔹 Location: Münster, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site and remote work)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing online marketing strategies to attract potential customers and employees
• Creating SEO-optimized content and improving existing content
• Managing social media channels and creating engaging content
• Planning, executing, and monitoring paid campaigns on popular platforms
• Conducting analyses using various tools, creating reports, and deriving optimization ideas
• Collaborating with internal teams and external service providers

ASSUMPTION: This role requires a strategic and operational mindset, with a focus on both customer and employee attraction. It involves a mix of creative and analytical tasks, making it an ideal fit for someone who enjoys variety in their work.

📋 Key Responsibilities

✅ Strategic and Operational Online Marketing: Develop and optimize online marketing strategies to attract potential customers and employees throughout the entire customer journey.

✅ Content Creation and SEO: Create search engine-optimized pages/blog posts and improve existing content (onpage and offpage).

✅ Social Media Management: Manage social media channels and create engaging content (video, image, text).

✅ Campaign Planning and Monitoring: Plan, execute, and monitor paid campaigns on popular platforms.

✅ Data Analysis and Reporting: Conduct analyses using various tools, create reports, and derive optimization ideas.

✅ Team Collaboration: Work with internal teams and external service providers to ensure successful project execution.

ASSUMPTION: While this role involves a wide range of responsibilities, it is expected that the successful candidate will be able to manage their time effectively and prioritize tasks accordingly.

🎯 Required Qualifications

Education: A successful degree in business or communication sciences with a focus on marketing, or equivalent experience in online marketing.

Experience: 2-5 years of experience in online marketing, with a focus on B2B marketing.

Required Skills:

• Proven experience in online marketing, with a focus on B2B marketing
• Strong knowledge of marketing tools (CMS systems, social media platforms, and analytics tools)
• Excellent communication and organizational skills
• Analytical thinking and problem-solving skills
• Strong German and English language skills

Preferred Skills:

• Experience in web development (HTML, CSS, JavaScript)
• Experience with Adobe Creative Suite

ASSUMPTION: While the required skills are essential for success in this role, the preferred skills would be a significant advantage for the ideal candidate.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)

Benefits:

• Unlimited contract: Focus on long-term collaboration and growth
• Creative freedom: Short decision-making processes, trust, and room for new ideas
• Work-life balance: Flexible working hours, remote work options, and consideration for personal life phases
• Continuous education: Investments in further development through conferences, online courses, or certifications

Working Hours: Full-time position with flexible working hours and remote work options

ASSUMPTION: The salary range is based on industry standards for online marketing managers with 2-5 years of experience in the B2B sector. The benefits package is designed to support work-life balance and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: anaptis operates in the IT services and IT consulting industry, focusing on ERP solutions based on Microsoft Dynamics 365 Business Central (formerly Microsoft Dynamics NAV/Navision).

Company Size: anaptis is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.

Founded: anaptis was founded in 2005 and has since grown to become a Microsoft Gold Certified Partner, specializing in industry solutions and consulting services for audit and compliance.

Company Description:

• anaptis implements and optimizes Microsoft Dynamics NAV ERP software tailored to the individual needs of SMBs and enterprises
• The company focuses on industry solutions and consulting services for audit and compliance
• anaptis is committed to providing personalized and high-quality solutions to its clients

Company Specialties:

• MS Dynamics NAV
• Navision
• Consulting
• MS Dynamics 365 Business Central
• Power Platform
• MS Dynamics 365
• ERP-Software
• Cloud Solutions

Company Website: http://www.anaptis.com

ASSUMPTION: anaptis is a well-established company with a strong focus on customer satisfaction and employee development. Its commitment to industry-specific solutions and consulting services sets it apart in the IT services and IT consulting industry.

📊 Role Analysis

Career Level: This role is suitable for professionals with 2-5 years of experience in online marketing, seeking to advance their career in a mid-sized company.

Reporting Structure: The Online Marketing Manager reports directly to the management team and works closely with internal teams and external service providers.

Work Arrangement: This is a hybrid role, combining on-site work at anaptis' offices in Münster, Hamburg, or Würzburg with remote work options.

Growth Opportunities:

• Progression to a senior role within the marketing department
• Expansion of responsibilities to include team leadership or project management
• Cross-functional collaboration with other departments to gain a broader understanding of the business

ASSUMPTION: This role offers ample opportunities for professional growth and development within a supportive and collaborative work environment.

🌍 Location & Work Environment

Office Type: anaptis offers modern, well-equipped offices with standing desks and state-of-the-art technology.

Office Location(s): Münster, Hamburg, or Würzburg

Geographic Context:

• Münster: A vibrant university city with a strong economy and a high quality of life
• Hamburg: A major port city with a diverse economy and a rich cultural scene
• Würzburg: A historic city with a well-established economy and a strong focus on education

Work Schedule: Full-time position with flexible working hours and remote work options

ASSUMPTION: The location and work environment at anaptis are designed to support employee productivity, creativity, and well-being.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• Relevant online marketing experience and skills
• Creativity and strategic thinking
• Communication and teamwork skills
• Analytical and problem-solving skills
• Language skills (German and English)

Application Tips:

• Tailor your resume and cover letter to highlight your relevant online marketing experience and skills
• Be prepared to discuss your approach to B2B marketing and your understanding of the target audience
• Demonstrate your creativity and strategic thinking through examples of past projects or campaigns

ATS Keywords: Online Marketing, SEO, Content Creation, Social Media Management, Campaign Planning, Data Analysis, Team Collaboration, B2B Marketing, Creativity, Communication Skills, Organizational Skills, Microsoft Office, CMS Systems, Analytical Thinking, HTML, CSS

ASSUMPTION: The application process at anaptis is designed to assess the candidate's relevant skills and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CMS Systems (e.g., WordPress)
• Social Media Platforms (e.g., LinkedIn, Facebook, Instagram)
• Analytics Tools (e.g., Google Analytics, Adobe Analytics)
• Adobe Creative Suite (optional)

ASSUMPTION: The successful candidate will have experience with the listed tools and technologies, with a focus on marketing-specific software and platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Expertise and quality
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Independent and self-motivated
• Creative and strategic thinking
• Strong communication and collaboration skills
• Analytical and problem-solving skills

Self-Assessment Questions:

• How do you approach B2B marketing, and how do you ensure that your strategies resonate with the target audience?
• How do you prioritize and manage multiple projects and deadlines in a dynamic work environment?
• How do you collaborate with internal teams and external service providers to ensure successful project execution?

ASSUMPTION: The ideal candidate for this role will possess strong communication and collaboration skills, as well as a creative and strategic mindset, to thrive in anaptis' supportive and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a dynamic work environment
• Adapting to the specific needs and preferences of different target audiences (customers and employees)
• Staying up-to-date with the latest trends and best practices in online marketing
• Balancing strategic and operational tasks in a fast-paced and ever-changing digital landscape

ASSUMPTION: While this role presents several challenges, it also offers ample opportunities for professional growth and development within a supportive and collaborative work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on both customer and employee attraction throughout the entire customer journey
• Anaptis' focus on industry-specific solutions and consulting services sets it apart from other IT services and IT consulting companies
• This role offers a unique opportunity to work with a well-established company that values creativity, innovation, and continuous learning

ASSUMPTION: This role is unique in its focus on both customer and employee attraction and offers a compelling opportunity for professionals seeking to advance their career in a supportive and collaborative work environment.

📝 Sample Projects

• Developing and executing a targeted social media campaign to attract potential customers and employees
• Conducting a comprehensive SEO audit and implementing improvements to boost organic traffic and search engine rankings
• Collaborating with internal teams and external service providers to create engaging and informative content for the company's website and blog

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that the successful candidate will face in this role.

❓ Key Questions to Ask During Interview

• How does anaptis approach B2B marketing, and how do you ensure that your strategies resonate with the target audience?
• What are the key priorities for this role in the first 90 days, and how will my work contribute to the overall success of the marketing department and the company?
• How does anaptis support the professional growth and development of its employees, and what opportunities are there for advancement within the marketing department or the company as a whole?
• What is the work environment like at anaptis, and how do you foster a culture of collaboration, creativity, and continuous learning?
• How does anaptis measure the success of its online marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: These key questions will help the candidate better understand the role, the company, and the work environment, ensuring a strong fit and a successful long-term partnership.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant online marketing experience and skills
• Prepare examples of past projects or campaigns that demonstrate your creativity and strategic thinking
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.