Online Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Baden-Württemberg, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing online advertising budgets for clients
• Creating and optimizing SEA strategies in collaboration with account managers
• Performing keyword research and SEO optimization
• Analyzing campaign data and deriving measures for improvement
• Building and maintaining reports for clients

ASSUMPTION: The role requires a strong analytical mindset, self-management skills, and effective communication to succeed.

📋 Key Responsibilities

✅ Strategic Planning: Develop and implement SEA strategies in collaboration with account managers to maximize advertising potential on Amazon

✅ Keyword Research & SEO Optimization: Conduct keyword research and perform on- and off-page analyses to continuously improve campaign performance

✅ Campaign Optimization: Continuously optimize and monitor campaigns to achieve the best possible results

✅ Data Analysis & Measure Derivation: Analyze campaign data using analysis tools and derive concrete measures to improve performance

✅ Reporting: Build and maintain reports to transparently document campaign results and successes for clients

✅ Amazon Seller Central Management: Utilize and manage Amazon Seller Central to monitor and control campaigns

✅ PPC Optimization: Adjust and optimize PPC prices based on previously defined strategies to maximize efficiency and ROI

ASSUMPTION: The role may involve working with multiple clients and managing various campaigns simultaneously.

🎯 Required Qualifications

Education: Completed commercial training, ideally in E-Commerce or a related field

Experience: 2-5 years of relevant experience in online marketing or a related field

Required Skills:

• Excellent analytical skills and data-driven decision-making
• Strong self-management and organizational skills
• Excellent communication skills, both written and verbal
• Proficient in Excel and PowerPoint
• Fluency in German (C1 level or equivalent)

Preferred Skills:

• Experience with Amazon Seller Central
• Knowledge of SEO best practices
• Fluency in English (B2 level or equivalent)

ASSUMPTION: Candidates with a background in E-Commerce or digital marketing may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance)

Benefits:

• Hybrid working model (combination of home office and on-site work)
• Career development opportunities, including access to workshops and training
• Team culture with a motivated and supportive environment
• Modern equipment and tools for daily tasks

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the region.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (Mid-size)

Founded: 2017 (8 years ago)

Company Description:

• eFLY is a leading Amazon Performance & Content Marketing agency, specializing in Amazon Advertising, SEO, and content optimization
• The company manages multi-million Euro advertising budgets for clients worldwide
• eFLY employs over 70 Amazon experts and is known for its dynamic and complex approach to Amazon marketing

Company Specialties:

• Amazon Marketing (Amazon Performance Marketing, Amazon Content Marketing, Amazon PPC)
• Amazon Advertising
• Internationalization (market entry and advertising abroad, content and SEO in foreign languages)

Company Website: efly-amz.com

ASSUMPTION: eFLY's expertise in Amazon marketing and its focus on complex and dynamic strategies make it an attractive employer for online marketing professionals.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The role reports directly to the management team and works closely with account managers and other marketing specialists

Work Arrangement: Hybrid (combination of home office and on-site work, with a focus on team collaboration and communication)

Growth Opportunities:

• Access to workshops and training to develop skills and advance career
• Potential for career progression within the agency
• Opportunities to work on international projects and gain experience in different markets

ASSUMPTION: The role offers opportunities for professional growth and development within the dynamic and complex field of Amazon marketing.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on team interaction and communication

Office Location(s): Kronenstraße 36, Stuttgart, Baden-Württemberg 70174, DE

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg and is known for its vibrant tech and startup scene
• The city offers a high quality of life, with a rich cultural scene, numerous parks, and a well-developed public transportation system
• Stuttgart is centrally located in Europe, with easy access to major cities and international airports

Work Schedule: Full-time (40 hours per week) with flexible scheduling and a focus on results and performance

ASSUMPTION: The hybrid work arrangement and modern office environment foster a collaborative and innovative work culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Communication skills, both written and verbal
• Self-management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Amazon marketing and eFLY's services
• Prepare questions to ask the interviewer about the role, team, and company

ATS Keywords: Online Marketing, SEA Strategies, Keyword Research, SEO Optimization, Campaign Optimization, Data Analysis, Reporting, Amazon Seller Central, PPC Optimization, Analytical Thinking, Communication Skills, Self-Management, Teamwork, Technical Skills, Excel, PowerPoint

ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's analytical and problem-solving skills.

🛠️ Tools & Technologies

• Amazon Seller Central
• Excel
• PowerPoint
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The role may require the use of additional tools and technologies specific to the client's needs or the company's internal processes.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Expertise and continuous learning
• Collaboration and teamwork
• Innovation and creativity

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you comfortable working with data and making data-driven decisions?
• Do you enjoy collaborating with a team and contributing to a shared goal?
• Are you open to learning and adapting to new tools and technologies?

ASSUMPTION: Candidates who align with eFLY's values and work style will be more likely to succeed in the role and contribute to the company's success.

⚠️ Potential Challenges

• The role may involve working with tight deadlines and managing multiple campaigns simultaneously
• The dynamic and complex nature of Amazon marketing may require continuous learning and adaptation
• The role may involve working with international clients and navigating different time zones
• The hybrid work arrangement may require strong self-management and communication skills

ASSUMPTION: Candidates who are proactive, organized, and able to manage their time effectively will be better equipped to handle the challenges of this role.

📈 Similar Roles Comparison

• Compared to other online marketing roles, this position has a stronger focus on Amazon-specific strategies and tools
• eFLY's expertise in Amazon marketing sets it apart from other advertising agencies
• This role offers opportunities for career growth and development within the dynamic and complex field of Amazon marketing

ASSUMPTION: Candidates should research eFLY's unique approach to Amazon marketing and consider how their skills and experiences align with the company's focus.

📝 Sample Projects

• Developing and implementing a comprehensive SEA strategy for a new client
• Optimizing the SEO performance of a client's product listings on Amazon
• Analyzing campaign data and deriving measures to improve performance for an existing client

ASSUMPTION: The specific projects and tasks in this role may vary depending on the client's needs and the company's priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does eFLY support the professional development and growth of its employees?
• What are the most challenging aspects of working in Amazon marketing, and how does eFLY address these challenges?
• How does eFLY approach internationalization and working with clients from different regions?
• What is the company's approach to work-life balance and flexible scheduling?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application form
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the interview by researching eFLY's services and approach to Amazon marketing
• Follow up with the hiring manager after the interview to express your interest in the role
• If selected, complete any additional assessments or case studies as required

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.