Online Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEA strategies in collaboration with account managers to maximize advertising potential on Amazon.
• Conducting keyword research and SEO optimization to continuously improve campaign performance.
• Monitoring and optimizing campaigns to achieve the best possible results.
• Analyzing campaign data and deriving concrete measures to improve performance.
• Creating and maintaining reports to transparently document campaign results for clients.

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of advertising campaigns.

📋 Key Responsibilities

✅ Developing and implementing SEA strategies in collaboration with account managers to maximize advertising potential on Amazon.

✅ Conducting keyword research and SEO optimization to continuously improve campaign performance.

✅ Monitoring and optimizing campaigns to achieve the best possible results.

✅ Analyzing campaign data and deriving concrete measures to improve performance.

✅ Creating and maintaining reports to transparently document campaign results for clients.

✅ Utilizing Amazon Seller Central for campaign monitoring and control.

✅ Optimizing PPC prices based on predefined strategies to maximize campaign efficiency and ROI.

ASSUMPTION: This role involves a high degree of data analysis and interpretation, as well as strong communication skills to effectively collaborate with clients and internal teams.

🎯 Required Qualifications

Education: Completed commercial training, ideally in E-Commerce or a similar field.

Experience: 2-5 years of relevant experience in online marketing or a similar role.

Required Skills:

• Strong analytical thinking and data-driven decision making.
• Excellent communication skills, both written and verbal.
• Self-reliant work style with a strong ability to work independently.
• Quick comprehension and the ability to understand complex topics quickly.
• Strong teamwork and communication skills.
• Excellent knowledge of Excel and PowerPoint for creating professional campaign analyses and presentations.

Preferred Skills:

• Experience with Amazon Seller Central and PPC optimization.
• Fluency in German and English.

ASSUMPTION: Candidates with a background in E-Commerce or a related field, as well as experience with Amazon advertising platforms, will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for the role and location)

Benefits:

• Hybrid work model combining home office and on-site work for better flexibility and team spirit.
• Access to training and workshops to continuously develop skills and advance career within the agency.
• Motivated, supportive team and open company culture.
• Modern work equipment and powerful tools for daily tasks.

Working Hours: Full-time position with standard working hours (40 hours per week).

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: eFLY Marketplace Services GmbH operates in the e-commerce and online marketing industry, focusing on Amazon advertising and marketplace optimization.

Company Size: As a growing agency, eFLY offers a dynamic work environment with opportunities for professional development and growth.

Founded: The company was founded in 2018 and has since established itself as a leading provider of Amazon advertising and marketplace optimization services.

Company Description:

• eFLY specializes in Amazon advertising and marketplace optimization, helping clients maximize their online sales potential.
• The company offers a range of services, including Amazon PPC management, SEO, and account management.
• eFLY works with clients across various industries, from small businesses to large enterprises.

Company Specialties:

• Amazon PPC management
• Amazon SEO
• Amazon account management
• Amazon marketplace optimization

Company Website: efly.com

ASSUMPTION: eFLY's focus on Amazon advertising and marketplace optimization requires candidates with a strong understanding of the Amazon platform and e-commerce trends.

📊 Role Analysis

Career Level: This role is suitable for professionals with 2-5 years of experience in online marketing or a related field, seeking to advance their career in a dynamic agency environment.

Reporting Structure: The Online Marketing Manager reports directly to the management team and works closely with account managers and other internal teams.

Work Arrangement: This is a hybrid role, combining home office and on-site work at the company's Stuttgart office.

Growth Opportunities:

• Progression to senior or management roles within the agency.
• Expanding expertise in Amazon advertising and marketplace optimization.
• Gaining experience in client management and team leadership.

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in the e-commerce and online marketing industry.

🌍 Location & Work Environment

Office Type: eFLY's office is a modern, collaborative workspace designed to foster creativity and teamwork.

Office Location(s): Stuttgart, Germany

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg in southwest Germany.
• The city is known for its vibrant culture, rich history, and strong economy.
• Stuttgart offers a high quality of life, with numerous parks, museums, and recreational opportunities.

Work Schedule: Standard working hours (40 hours per week) with flexibility for remote work.

ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to commute to the Stuttgart office as needed.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call interview to discuss qualifications and fit for the role.
• On-site or virtual interview with the management team to assess skills and cultural fit.
• Job offer and onboarding for successful candidates.

Key Assessment Areas:

• Data analysis and interpretation skills.
• Communication and presentation skills.
• Problem-solving and strategic thinking.
• Cultural fit and teamwork skills.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of Amazon advertising and marketplace optimization in your application materials.
• Prepare for interview questions that assess your analytical, communication, and problem-solving skills.

ATS Keywords: Amazon advertising, PPC optimization, SEO, campaign management, data analysis, reporting, teamwork, communication, online marketing

ASSUMPTION: eFLY's application process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Amazon Seller Central
• Amazon Advertising Platform
• Excel and PowerPoint
• Data analysis and visualization tools (e.g., Tableau, Google Data Studio)

ASSUMPTION: Candidates should have a strong working knowledge of Excel and PowerPoint, as well as experience with data analysis and visualization tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Continuous learning and improvement
• Collaboration and teamwork
• Data-driven decision making

Work Style:

• Dynamic and fast-paced environment
• Strong focus on data and results
• Collaborative and supportive team culture

Self-Assessment Questions:

• Do you thrive in a data-driven, fast-paced environment?
• Are you comfortable working collaboratively and supporting your team members?
• Do you have a strong customer focus and a commitment to continuous learning and improvement?

ASSUMPTION: Candidates who align with eFLY's company values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management.
• Keeping up with the latest trends and best practices in Amazon advertising and marketplace optimization.
• Working in a fast-paced, dynamic environment that may require occasional overtime or flexible hours.
• Commuting to the Stuttgart office for on-site work as needed.

ASSUMPTION: Candidates should be prepared to manage multiple priorities and work effectively in a fast-paced environment.

📈 Similar Roles Comparison

• This role focuses specifically on Amazon advertising and marketplace optimization, unlike broader online marketing roles.
• eFLY's focus on data-driven decision making sets it apart from agencies with a more creative or content-focused approach.
• Candidates with experience in Amazon advertising or e-commerce may find this role more specialized than broader marketing roles.

ASSUMPTION: Candidates should consider their interest in Amazon advertising and marketplace optimization, as well as their preference for a data-driven work environment, when comparing this role to similar positions.

📝 Sample Projects

• Developing and implementing a comprehensive Amazon advertising strategy for a new client.
• Conducting a thorough keyword research and SEO optimization project to improve a client's product visibility.
• Creating and maintaining detailed campaign reports to communicate performance and progress to clients.

ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workload and priorities for this role?
• How does eFLY support the professional development and growth of its employees?
• What is the company culture like, and how does it support collaboration and teamwork?
• How does eFLY approach client management and communication?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the work environment, as well as assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for interview questions that assess your analytical, communication, and problem-solving skills.
• Research eFLY's company values and work style to ensure a strong cultural fit.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.