Online Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Baden-Württemberg, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing and managing advertising budgets for clients to achieve optimal visibility on Amazon
• Creating regular evaluations to communicate progress to clients
• Focusing on product positioning in desired advertising spaces
• Collaborating with account managers to develop SEA strategies

ASSUMPTION: The role requires a balance of strategic thinking, data analysis, and communication skills to effectively manage client budgets and drive results.

📋 Key Responsibilities

✅ Strategieerarbeitung: Developing SEA strategies in close collaboration with account managers to maximize advertising potential on Amazon

✅ Keyword-Recherche & SEO-Optimierung: Conducting keyword research and on/off-page analyses to continuously improve campaign performance

✅ Kampagnenoptimierung: Continuously optimizing and monitoring campaigns to achieve the best possible results

✅ Datenanalyse & Maßnahmenableitung: Analyzing campaign data using analysis tools and deriving concrete measures to improve performance

✅ Reporting: Building and maintaining reports to transparently document campaign results and successes for clients

✅ Amazon Seller Central: Utilizing and managing Amazon Seller Central to monitor and control campaigns

✅ PPC-Optimierung: Adjusting and optimizing PPC prices based on previously defined strategies to maximize the efficiency and ROI of advertising measures

ASSUMPTION: The role involves a mix of strategic planning, data-driven decision making, and regular communication with clients and internal teams.

🎯 Required Qualifications

Education: Completed commercial training, ideally in E-Commerce or a similar field

Experience: 2-5 years of relevant experience in online marketing or a related field

Required Skills:

• Excellent analytical skills and data-driven decision-making abilities
• Strong communication skills, both written and verbal
• Self-directed work style and ability to work independently
• Quick comprehension and ability to understand complex contexts
• Excellent Excel and PowerPoint skills for creating campaign analyses and presentations

Preferred Skills:

• Experience with Amazon Seller Central and Amazon advertising platforms
• Fluency in German and English
• Experience in a similar role or industry

ASSUMPTION: While specific experience in Amazon advertising is not required, it would be beneficial for candidates to have a basic understanding of the platform and its advertising options.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance)

Benefits:

• Hybrid work model combining home office and on-site work
• Access to training and workshops for continuous skill development and career advancement
• Motivating team environment and open company culture
• Modern equipment and powerful tools for daily tasks

Working Hours: Full-time position with standard working hours (40 hours/week) and flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in the region.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (Mid-sized company offering a mix of startup-like flexibility and enterprise-level resources)

Founded: 2020 (Relatively new company with a growing team and expanding client base)

Company Description:

• eFLY Marketplace Services GmbH is an Amazon performance and content marketing agency specializing in maximizing visibility, organic rankings, and revenue for clients while maintaining profitability
• The company manages multi-million dollar advertising budgets for clients in Europe and the US and employs over 70 Amazon experts
• eFLY offers a wide range of services, including Amazon advertising, content optimization, SEO optimization, personal consulting, internationalization, and in-house consulting

Company Specialties:

• Amazon Marketing
• Amazon Performance Marketing
• Amazon Content Marketing
• Amazon PPC
• Amazon Advertising

Company Website: efly-amz.com

ASSUMPTION: eFLY Marketplace Services GmbH is a growing agency with a strong focus on Amazon marketing, offering opportunities for professional development and career advancement.

📊 Role Analysis

Career Level: Mid-level marketing professional with opportunities for growth and advancement

Reporting Structure: The role reports directly to the management team and works closely with account managers and other internal teams

Work Arrangement: Hybrid work model with a combination of remote work and on-site collaboration

Growth Opportunities:

• Continuous learning and skill development through training and workshops
• Career advancement opportunities within the growing agency
• Potential to specialize in specific areas of Amazon marketing or take on leadership roles

ASSUMPTION: The role offers opportunities for professional growth and career advancement within the company and the broader Amazon marketing industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a mix of open-plan and private work areas

Office Location(s): Kronenstraße 36, Stuttgart, Baden-Württemberg 70174, DE

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg and the sixth-largest city in Germany, offering a vibrant cultural scene and a high quality of life
• The city is home to several major corporations and is an important economic hub for the region
• Stuttgart has excellent transportation infrastructure, including an international airport and extensive public transportation networks

Work Schedule: Standard working hours with flexible scheduling and the option to work remotely

ASSUMPTION: The office location offers a convenient and well-connected workspace, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Analytical skills and data-driven decision-making abilities
• Communication skills, both written and verbal
• Self-directed work style and ability to work independently
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Amazon advertising and eFLY's services
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and cultural fit

ATS Keywords: Online Marketing, SEA Strategies, Keyword Research, SEO Optimization, Campaign Optimization, Data Analysis, Reporting, Amazon Seller Central, PPC Optimization, Analytical Thinking, Communication Skills, Self-Management, Technical Skills, Teamwork, Structured Communication

ASSUMPTION: The application process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a dynamic, data-driven environment.

🛠️ Tools & Technologies

• Amazon Seller Central
• Amazon advertising platforms (Sponsored Advertising, Demand Side Platform)
• Excel and PowerPoint
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: The role requires proficiency in Amazon advertising platforms and relevant data analysis tools, as well as strong communication and collaboration skills.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Transparency and open communication

Work Style:

• Self-directed and independent
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a strong customer focus and a data-driven approach to decision making?
• Are you comfortable working independently and collaborating with a team?
• Are you open to feedback and continuous learning and improvement?

ASSUMPTION: eFLY Marketplace Services GmbH values candidates who are customer-focused, data-driven, collaborative, and open to feedback and continuous learning.

⚠️ Potential Challenges

• Managing multi-million dollar advertising budgets requires strong analytical skills and attention to detail
• Working with clients and internal teams may require strong communication and negotiation skills
• Keeping up with the dynamic and complex nature of Amazon advertising may present learning and adaptation challenges
• Balancing remote work and on-site collaboration may require strong time management and self-discipline

ASSUMPTION: The role presents unique challenges and opportunities for professional growth and development within the dynamic Amazon marketing industry.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on Amazon advertising and requires a deep understanding of the Amazon platform and its advertising options
• Compared to other marketing roles, this position places a greater emphasis on data analysis and optimization skills
• Career progression in this role may involve specializing in specific areas of Amazon marketing or taking on leadership roles within the growing agency

ASSUMPTION: This role offers a unique blend of strategic planning, data-driven decision making, and regular communication with clients and internal teams, setting it apart from other marketing roles.

📝 Sample Projects

• Developing and implementing a comprehensive Amazon advertising strategy for a new client
• Conducting a thorough keyword research and SEO optimization project for an existing client's product portfolio
• Creating and presenting a detailed campaign performance report and recommendations for a client's quarterly business review

ASSUMPTION: Sample projects provide a glimpse into the day-to-day responsibilities and deliverables of the role, highlighting the importance of strategic thinking, data analysis, and effective communication.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role and how they evolve over time?
• How does the company support the professional development and career advancement of its employees?
• What are the key challenges and opportunities facing the company and this role in the near future?
• How does the company approach work-life balance and employee well-being?
• What are the most important qualities and skills for success in this role, and how does the company support their development?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and cultural fit
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.